Building Relationships With Influencers

Sales Management Strategies For Sales Growth

April 20, 2024

In the fast-paced world of sales, achieving consistent growth isn't just about closing deals—it's about fostering a high-performing team. This blog post delves into powerful sales management strategies that prioritize team investment through training, knowledge enrichment, and consistent communication. Let’s get into how you can achieve a solid team with strong sales growth.

Investing in Your Team

In the dynamic landscape of sales, knowledge is a potent weapon. Equip your team with the skills and insights they need to navigate the complexities of the market. Investing in regular training sessions and providing access to relevant books not only sharpens their sales acumen but also fuels a culture of continuous improvement.

When it comes to training programs, we need to make sure we address specific skill gaps or industry trends that our team is lacking in. Whether it's mastering new sales techniques or staying updated on product knowledge. Maybe the team could use an extra layer of negotiations training from a solid program to help them work with customers to a solid solution instead of having to escalate to management for every negotiation. An investment in education pays dividends in enhanced performance.

Encourage your team to delve into sales-centric literature. Books offer unique perspectives, fresh ideas, and invaluable insights. Create a reading culture within your team, fostering a shared knowledge that you can discuss as a team consistently to make sure everyone is grasping the knowledge. Sharing is caring in most cases and in sales hearing other’s perspective on a topic will open their minds to other options in their through process.

Temperature Checks

A successful sales team operates like a well-oiled machine. Regularly gauge the team's morale, challenges, and triumphs to identify areas for improvement. This temperature check isn't just about numbers; it's about understanding the heartbeat of your team. Fostering an environment where team members feel comfortable sharing their thoughts. Regular check-ins, team meetings, and one-on-one conversations can uncover hidden challenges and provide valuable insights for addressing issues promptly.

Consistency Is Key

Consistency is the bedrock of any successful team. Whether it's communication, expectations, or feedback, maintaining a steady course builds trust and loyalty. Team members thrive when they know what to expect and feel secure in their roles. Set clear expectations and communicate them consistently. Regular updates on goals, performance, and any changes in strategy keep everyone on the same page, fostering a sense of unity and purpose.

Most organizations only do once a year check in on goals or maybe a semi-annual check. We need to keep our teams moving forward so at a minimum quarterly check ins are required to keep goals fresh in the minds of the team and pivot if necessary to a new goal if needed.

Investing in your sales team isn't just an expense—it's an essential strategy for driving sustainable sales growth. By prioritizing continuous training, understanding the pulse of your team, and maintaining consistency in leadership, you're laying the foundation for a high-performance culture. In this environment, your sales team becomes not just a group of individuals but a cohesive force ready to conquer challenges and propel your business to new heights of success.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Am I Making Profits?

April 13, 2024

In the intricate world of business, mastering profit margins is the compass that guides your organization to financial success. However, understanding the nuances between gross profit, net profit, and EBIT (Earnings Before Interest and Taxes) is the secret sauce that separates the savvy entrepreneurs from the rest. In this blog post, we're peeling back the layers to reveal the essence of each, empowering you to navigate the complexities of profit margins with confidence.

Gross Profit

At its core, gross profit represents the money your business retains after deducting the cost of goods sold from your revenue. By breaking down the cost of producing or acquiring your goods or services. This includes raw materials, direct labor, and manufacturing costs. Your gross profit is the reward for your operational efforts, signaling your ability to generate revenue above production costs. This is the first level in understanding if you are making money with what you sell to customers.

Net Profit

While gross profit sets the stage, net profit steals the spotlight by subtracting all operating expenses, taxes, and interest from gross profit. It's the bottom line, reflecting the actual profit your business pockets after all is said and done. The operating expenses are the nitty-gritty of your day-to-day business costs. This includes rent, utilities, salaries, marketing, and other overhead expenses. This can be bundled into a cost and applied to every product sold to understand all of your total costs.

EBIT (Earnings Before Interest and Taxes)

EBIT is another term thrown around by financial people to justify profitability and it is basically earnings before accounting for interest expenses (if you have loans, mortgages, etc) and taxes. It offers a middle ground between gross profit and net profit, providing insights into your operational efficiency and profitability.

EBIT excludes interest and taxes, allowing you to assess your business's core profitability without the influence of financial obligations. It's a powerful metric for evaluating your ability to generate revenue from operations alone. This is a gauge you can use if you choose to help you understand if your organization is operating efficiently or not.

In the realm of profit margins, understanding the differences between gross profit, net profit, and EBIT is the key to financial mastery. Your journey begins with gross profit, the foundation of your financial strength. From there, navigate through the intricacies of operating expenses, taxes, and interest to unveil your net profit. EBIT, straddling the line between gross and net, offers a unique perspective into your operational efficiency.

Armed with this knowledge, you'll be better equipped to make strategic decisions, optimize your profit margins, and pave the way for sustained success in the ever-evolving landscape of business.

Have a great day!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Four Ways To Improve Leadership Skills

April 6, 2024

Leadership is a dynamic and evolving skill set that requires continuous development and refinement. Whether you're a seasoned executive or an emerging leader, there are various avenues to enhance your leadership skills. In this blog post, we'll explore four impactful approaches to improving leadership abilities: books, training programs, formal education, and participation in mastermind groups.

Books: The Wisdom of Pages

Books have long been a valuable resource for leadership development, providing insights, strategies, and real-world examples. Bring a constant reader will help us to be better leaders. We need different insights from people that have experience in certain areas of leadership. It’s like adding a new tool to our toolbox so we can do more activities.

Training Programs: Practical Learning on Leadership

Enrolling in leadership training programs is a hands-on way to develop and apply leadership skills. These programs often include workshops, simulations, and interactive exercises designed to enhance specific leadership competencies. Depending on what area that we are looking for there is likely a training out there to help with that aspect of leadership.

There is no one training that will give us all of the tools for success in leadership. Just like with books we need to figure out what area we want to gain knowledge on and look up that training. This will give us more hands on help than what books do.

Formal Education: Elevating Leadership Through Degrees

Formal education provides a structured and in-depth exploration of leadership principles. Pursuing a degree in leadership or a related field can offer a comprehensive understanding of organizational dynamics and strategic leadership. Most individuals go forth with a Master’s like an MBA which helps leaders think more strategically and a 10,000 ft. level overview.

Mastermind Groups: Collaborative Learning and Peer Support

Mastermind groups bring together like-minded individuals seeking growth, providing a platform for collaborative learning and peer support. These groups facilitate discussions, share experiences, and offer diverse perspectives on leadership challenges. Individuals in a mastermind that will allow us to bounce ideas off each other. This a trusted group like a board of advisors for us.

Leadership is a journey of continuous learning and growth. Whether through absorbing the wisdom of influential authors, actively participating in training programs, pursuing formal education, or engaging in collaborative mastermind groups, leaders have a myriad of opportunities to refine their skills. By embracing a multi-faceted approach to leadership development, individuals can become more effective, adaptable, and inspiring leaders in today's ever-changing professional landscape.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Why Employee Engagement Can Impact Employee Turnover

March 30, 2024

Employee turnover is a persistent challenge faced by organizations worldwide, and its roots often extend beyond salary and job responsibilities. A key factor influencing turnover is the level of employee engagement. In this blog post, we'll delve into the three critical assumptions made by employees that contribute to turnover: the perception that leadership doesn't care, a lack of communication, and the absence of meaningful relationships within the workplace.

When Employees Feel Leadership Doesn't Care

One of the most profound reasons employees decide to leave their jobs is the perception that leadership doesn't care about their well-being or professional development. Employees thrive in environments where they feel valued, appreciated, and supported. When leadership fails to demonstrate genuine concern for their team members, employees can become disheartened and disengaged.

Impacts on Turnover:

Decreased Morale: A lack of perceived care from leadership can lead to a decline in employee morale. When individuals feel their efforts go unnoticed or unappreciated, they may question the value of their contributions to the organization.
Reduced Motivation: Motivation is closely tied to the belief that one's work matters and is recognized. When employees feel leadership indifference, their motivation to go above and beyond diminishes, leading to a decline in overall performance.
Attrition: Employees who perceive a lack of care from leadership may seek opportunities elsewhere, where they anticipate a more supportive and appreciative environment. This can significantly contribute to increased turnover rates.

The Impact of Communication (or Lack Thereof)

Effective communication is the lifeblood of any thriving organization. When communication channels break down or fail to meet the needs of employees, it can create a sense of uncertainty and frustration. This lack of clarity and connection can have profound effects on employee engagement and, subsequently, turnover.

Impacts on Turnover:

Confusion and Frustration: Inadequate communication breeds confusion among employees. When they are unsure about expectations, changes, or the company's direction, frustration can set in, eroding the sense of purpose and engagement.
Missed Opportunities for Improvement: A lack of communication stifles the exchange of ideas and feedback. Employees who feel unheard may become disillusioned, missing the chance to contribute valuable insights that could enhance the work environment.
Increased Stress Levels: Unclear communication often leads to increased stress levels. As employees grapple with uncertainty and ambiguity, their job satisfaction decreases, making them more susceptible to considering alternative employment options.

The Crucial Role of Relationships

Workplace relationships are not just a perk; they are a fundamental aspect of job satisfaction and employee engagement. When employees lack meaningful connections with their colleagues and superiors, the workplace can feel isolating and impersonal.

Impacts on Turnover:

Diminished Job Satisfaction: Meaningful relationships contribute significantly to job satisfaction. When employees lack a sense of camaraderie and connection, their overall satisfaction with their jobs decreases, making turnover more likely.
Weakened Team Dynamics: Strong relationships within a team foster collaboration and innovation. When interpersonal connections are lacking, team dynamics suffer, impacting the quality of work and potentially driving talented individuals away.
Increased Vulnerability to External Opportunities: Employees who lack meaningful relationships within their current workplace may be more open to exploring opportunities elsewhere, where they believe they can build stronger connections with their colleagues.

Employee engagement is not a mere buzzword but a critical element that directly influences an organization's ability to retain its talent. By addressing these three assumptions – demonstrating leadership care, enhancing communication channels, and fostering meaningful relationships – organizations can create a workplace where employees feel valued, heard, and connected. In doing so, they not only improve engagement but also fortify their defenses against the costly challenge of employee turnover.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Unlocking Team Engagement: Three Powerful Questions to Foster Connection

March 23, 2024

Building a cohesive and engaged team is not just about the tasks at hand but also about understanding the individuals who make up the team. One effective way to achieve this is by asking thought-provoking questions that delve into the core values and motivations of team members. In this blog post, we will explore three powerful questions that go beyond the surface, creating meaningful connections and fostering better engagement within your team.

Unveiling Core Values:

Question 1: What are your values?

Understanding the values that drive each team member is key to fostering a harmonious and purpose-driven work environment. By asking this question, you open the door to discussions about personal and professional principles that guide decision-making and behavior. Team members may share values such as collaboration, innovation, integrity, or inclusivity, providing insights into what they find essential for a successful and fulfilling team experience.

Pro Tip: Encourage team members to not only list their values but also share a brief story or example of how these values have influenced their actions in the workplace. This adds a layer of personal connection to the discussion.

Aligning Individual Goals with Team Objectives:

Question 2: What do you hope to get from this job?

While job roles and responsibilities are clearly defined, understanding the individual aspirations and goals of team members is crucial for fostering engagement. This question opens the door for team members to express their professional development goals, career aspirations, and personal motivations. By aligning individual ambitions with team objectives, you can create a work environment that supports the growth and fulfillment of each team member.

Pro Tip: Use the insights gained from this question to explore ways the team can collectively contribute to the achievement of individual goals. Establishing a connection between personal aspirations and team success can be a powerful motivator.

Exploring Team Affinity:

Question 3: Why did you choose this team?

Team dynamics play a significant role in job satisfaction and engagement. By asking team members why they chose to be part of this specific team, you gain valuable insights into what attracted them and what they value in a collaborative setting. This question encourages team members to reflect on their initial impressions, the team's culture, and the unique qualities that make it a compelling and desirable group to work with.

Pro Tip: Use the responses to this question to identify and celebrate the strengths of the team. Recognizing and amplifying these positive aspects can enhance team cohesion and create a sense of pride among its members.

Asking these three powerful questions – exploring values, understanding job aspirations, and uncovering reasons for team choice – goes beyond the surface level of team interactions. It provides a framework for meaningful conversations that contribute to a more engaged and connected team. By incorporating these questions into team-building activities or one-on-one discussions, you pave the way for a work environment where individuals feel seen, heard, and motivated to contribute their best to the collective success of the team.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

7 Ways To Build Trust In A Team

March 16, 2024

In this blog post, we'll explore seven exciting ways to build trust in a team that are a way to build connection and influence with your team members while doing things that are fun as well as making people rely on each other. In this post we will have seven ideas for building trust and connection with your team.

The first idea we will use is escape rooms. Escape rooms are not just a thrilling pastime; they also serve as an excellent platform for team-building. These immersive experiences require participants to rely on each other's strengths, communicate seamlessly, and trust their teammates' instincts. The shared adrenaline rush and sense of accomplishment after successfully escaping create lasting bonds among team members.

There's something magical about bonding over a barbecue. The sizzle of the grill, the aroma of delicious food, and the casual atmosphere create the perfect setting for team members to relax and connect on a personal level. Sharing a meal fosters camaraderie and trust, breaking down professional barriers and allowing individuals to see their colleagues in a different light.

Regularly eating lunch together may seem like a simple routine, but it can significantly impact team dynamics. Breaking bread creates an informal space for team members to share experiences, discuss ideas, and develop a deeper understanding of each other's strengths and weaknesses. This familiarity builds trust and encourages open communication. I have personally watched purchasing groups that were each day sit together and laugh, enjoy stories, and build a working family through these experiences.

Acknowledging and appreciating individual contributions is vital for team morale and trust. Implementing a kudos awards system, where team members recognize and commend each other's efforts, fosters a positive and supportive atmosphere. Publicly celebrating achievements not only boosts confidence but also reinforces the idea that each member's role is crucial to the team's success. This actually does not have to be done by the leader, but by other team members recognizing their team members to highlight and lift others up.

In addition to internal recognition, acknowledging team achievements in a public forum strengthens trust. Whether through company-wide announcements, newsletters, or team meetings, highlighting successful escape room escapades and collaborative victories builds a sense of pride and solidarity. Public recognition reinforces the idea that trust and teamwork are core values within the organization.

Consistency is the glue that holds a team together. Establishing reliable processes, communication channels, and team roles creates a sense of stability. When team members can depend on each other to consistently deliver quality work and support, trust naturally flourishes. It is just like when you show up to any Chick-Fil A restaurant and you have the same high level of service. You can’t help but go there while traveling and abandoning my diet!

While escape rooms are a fantastic team-building activity, diversifying your experiences can deepen trust. Engaging in a variety of events, whether charity initiatives, workshops, or outdoor activities, broadens the team's horizons and provides opportunities for members to showcase different skills and qualities. These shared experiences strengthen bonds and create a well-rounded, trusting team.

By incorporating these seven strategies – from immersive escape adventures to sizzling BBQ gatherings – your team will not only conquer, but also build lasting bonds that extend far beyond. As you navigate the twists and turns of your business needs remember that trust is the ultimate key to unlocking your team's full potential.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

How To Increase Your Sales With The Right Process

March 9, 2024

In the ever-evolving landscape of sales, efficiency is the key to success. The Sales Process Uncovered was created to provide a blueprint for sales professionals to not only streamline their approach but also liberate their minds for more strategic thinking. In this blog post, we will explore how focusing on efficiency, speed, and mental freedom can elevate the sales process and lead to increased success.

Efficiency is the linchpin of any successful sales process. By embracing a methodical and well-structured approach, sales professionals can navigate through the complexities of the sales cycle with precision. The Sales Process Uncovered emphasizes the importance of efficiency from prospecting to closing the deal.

An efficient sales process ensures that time and resources are utilized optimally, allowing sales professionals to focus on what truly matters – building relationships and securing deals. By reducing redundancy and eliminating unnecessary steps, the sales team can operate with heightened effectiveness, translating into increased sales figures.

In today's fast-paced business environment, speed is a competitive advantage. The Sales Process Uncovered recognizes the need for agility, encouraging sales professionals to move swiftly through the sales cycle without compromising quality. By minimizing delays, responding promptly to client needs, and expediting decision-making processes, sales teams can gain a significant edge.

A streamlined sales process not only accelerates the time it takes to convert leads into customers but also positions the business as responsive and dynamic. This agility is particularly crucial in capturing opportunities before competitors do, contributing to increased sales revenue and market share.

The right process doesn't just focus on the mechanical aspects of selling; it also acknowledges the importance of mental freedom. When sales professionals are burdened with unnecessary administrative tasks or bogged down by convoluted processes, their ability to think strategically is compromised.

By implementing an efficient and straightforward sales process, individuals are freed from the basic day-to-day operations. This mental freedom empowers sales professionals to engage in higher-level strategic thinking, identify innovative solutions, and adapt quickly to changing market dynamics. Ultimately, a liberated mind is a catalyst for creativity, enabling the sales team to approach challenges with fresh perspectives and uncover new avenues for growth.

The Sales Process Uncovered champions efficiency, speed, and mental freedom. By embracing this approach, sales professionals can unlock their full potential, streamline their efforts, and increase their sales prowess.

Have a great week! Happy Selling!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

90 Days After The Sale Is Sooooo Important

March 2, 2024

In the narrative of customer success, the customer should emerge as the hero of their own story. This involves going beyond the initial transaction and actively helping customers realize the full potential of their purchase. Whether it's guiding them through product features, offering additional resources, or addressing post-purchase concerns, businesses have an opportunity to empower customers to be the heroes of their own success stories.

By ensuring that customers feel supported and equipped to overcome challenges, businesses create a narrative where the customer is the protagonist, showcasing the positive impact their product or service has on their journey. This approach not only enhances the customer experience but also fosters a sense of loyalty and appreciation.

Trust is the cornerstone of any enduring customer relationship. The 90-day period after the sale is a critical window where customers assess the level of support and commitment from the business. Actively engaging with customers during this time, providing timely assistance, and addressing any concerns that may arise showcases a commitment to their success beyond the initial transaction.

This sustained support builds trust by demonstrating that the business is genuinely invested in the customer's satisfaction and ongoing success. Trust is not only earned through the quality of the product or service but also through the reliability and accessibility of the support provided.

In the age of social media and online reviews, satisfied customers can be powerful advocates. Making customers heroes of their own stories creates a ripple effect where they are more likely to share their positive experiences with others. This word-of-mouth marketing is a potent tool for influencing potential customers and shaping the overall reputation of a business.

Businesses that actively support customers beyond the sale not only create satisfied customers but also foster a community of advocates who willingly share their success stories. This influence extends far beyond the 90-day mark, contributing to long-term brand loyalty and attracting new customers based on the positive experiences of existing ones.

Beyond the initial transaction, businesses have the opportunity to contribute to the narrative of their customers' success stories. In doing so, they not only build trust but also wield a powerful influence that extends far beyond individual transactions, shaping the perception of their brand in the eyes of both current and prospective customers.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

3 Questions To Answer For Others

February 24, 2024

In the realm of professional relationships and leadership, building influence is an art that revolves around understanding and responding to three fundamental questions: Do I like you? Do I trust you? And, how can you help me? In this blog post, we delve into the significance of these questions and how answering them strategically can pave the way for impactful influence.

At the heart of building influence is the human element. People are more likely to be influenced by those they genuinely like. Establishing a personal connection goes beyond shared interests or affable conversations; it's about empathy, understanding, and authenticity.

Answering the "Do I like you?" question involves showcasing your genuine self, actively listening, and finding common ground. Authenticity builds bridges, fosters rapport, and lays the foundation for a positive and lasting connection. Whether through shared experiences, where we meet with others, humor, or simply being approachable, making an effort to be likable is a crucial step in building influence.

Trust is the bedrock of influence. Without trust, any attempt to influence others is likely to fall flat. Answering the "Do I trust you?" question involves consistently demonstrating reliability, honesty, and integrity.

Leaders who prioritize transparency, deliver on promises, and admit to mistakes when they occur earn the trust of their colleagues. Trust is a delicate commodity that takes time to build and can be shattered in an instant. Therefore, leaders must be intentional about cultivating trust through their actions, decisions, and communication.

In the professional realm, influence is often intertwined with the value one brings to the table. Answering the "How can you help me?" question involves showcasing your skills, expertise, and the tangible benefits you can offer to others.

This is not about self-promotion but about understanding the needs and aspirations of those around you. By actively seeking opportunities to contribute, solve problems, and support others in their endeavors, you position yourself as a valuable resource. Influence is a reciprocal exchange, and by consistently demonstrating your ability to contribute, you solidify your position as someone worth listening to.

Building influence is a nuanced process that requires a thoughtful approach to interpersonal dynamics. By proactively answering the three key questions – Do I like you? Do I trust you? How can you help me? – individuals can cultivate meaningful connections, establish credibility, and position themselves as influential leaders.

Remember, influence is not about manipulation but about creating a positive impact. Whether you're a leader, a team member, or sales professional, taking the time to genuinely connect with others, build trust through your actions, and consistently provide value will set you on the path to becoming a person of influence in your professional sphere.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Why We Need The Right Leadership Team

February 17, 2024

In the ever-evolving landscape of modern workplaces, the importance of having the right leadership team cannot be overstated. The shift from mere managers to inspirational leaders, strategically placing team members in roles that align with their strengths, and utilizing tools like The Table Group's Working Genius can significantly impact an organization's success. In this blog post, we delve into the transformative benefits of having the right leadership team.

The distinction between managers and leaders is subtle but crucial. While managers focus on tasks, processes, and deadlines, leaders inspire, motivate, and foster a collaborative and innovative environment. The right leadership team goes beyond overseeing day-to-day operations; they envision the future, empower their teams, and navigate challenges with resilience.

Cultivating a leadership team that embodies these qualities, organizations can foster a culture of growth, adaptability, and employee engagement. This shift from management to leadership sets the stage for transformative leadership that propels the entire organization forward.

The success of any organization lies in its people, and placing team members in roles that align with their strengths is a game-changer. The right leadership team understands the unique talents and capabilities of each team member and strategically assigns roles based on these strengths.

Utilizing tools like The Table Group's Working Genius, which identifies individual working geniuses such as invention, enablement, and discernment, allows leaders to optimize team dynamics. When individuals are in roles that resonate with their innate strengths, productivity increases, job satisfaction improves, and collaboration flourishes.

Patrick Lencioni's Working Genius model provides valuable insights into the strengths and weaknesses of individuals within a team. This tool identifies the six working geniuses – invention, wonder, discernment, galvanizing, enablement, and tenacity – helping teams understand their collective strengths and areas for improvement.

By leveraging this tool, organizations can ensure that their leadership teams are composed of individuals with diverse working geniuses, creating a balanced and effective team dynamic. This leads to more innovative problem-solving, efficient decision-making, and ultimately, enhanced organizational performance.

The right leadership team is the backbone of any successful organization. Shifting from traditional management roles to inspirational leadership, strategically placing team members based on their strengths, and utilizing tools like The Table Group's Working Genius are key components of building and maintaining this essential team.

In a world where adaptability and innovation are paramount, organizations that invest in developing the right leadership team are better positioned to navigate challenges, inspire their workforce, and achieve sustainable success. Remember, it's not just about having a team; it's about having the right team in the right roles, working collaboratively toward a shared vision of excellence.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Don't Quit Before You Quit Your Job

February 10, 2024

The decision to leave a job is a significant and often complex one. While it's natural for employees to contemplate their departure, it's essential to navigate this process with care. Quitting before actually quitting can have unintended consequences for both the individual and the workplace. In this blog post, we'll explore three common behaviors employees exhibit when they're mentally checked out, badmouthing leadership, and prematurely disclosing their departure to colleagues.

One common sign that an employee may be considering leaving is the expression of frustration or dissatisfaction with leadership. While it's natural to have grievances, turning to negative talk can have detrimental effects on both personal and professional relationships.

Badmouthing leadership, whether in private or within the workplace, can tarnish the employee's reputation and create a toxic atmosphere. It's crucial for individuals to address concerns constructively by providing feedback through appropriate channels, such as one-on-one discussions or employee surveys. This way, they contribute to a positive workplace culture even as they contemplate their next steps.

Employees often mentally check out long before they officially resign. This disengagement can manifest as decreased productivity, lack of enthusiasm, and a general sense of detachment. While it's understandable that the decision to leave can impact one's motivation, it's important to maintain professionalism until the very end.

By mentally checking out, employees risk damaging their professional reputation and jeopardizing potential references for future opportunities. Rather than disengaging, individuals can use their remaining time to wrap up projects, document processes, and facilitate a smoother transition for both themselves and their colleagues.

Sharing plans to leave with colleagues before formally resigning is a common pitfall. While it may seem like a way to confide in trusted coworkers, this premature disclosure can have unintended consequences. Word travels fast in a workplace, and sharing plans to leave prematurely may lead to awkward dynamics, increased speculation, and potentially a shift in team dynamics. It's advisable for employees to wait until they have a clear plan and have informed their supervisors before discussing their departure with colleagues.

Leaving a job is a personal decision that requires careful consideration and planning. Engaging in behaviors such as badmouthing leadership, mentally checking out, and prematurely disclosing departure plans can have lasting consequences for both the departing employee and the workplace.

Instead, individuals contemplating a job change should focus on constructive communication, maintaining professionalism, and planning a thoughtful exit strategy. By navigating the exit process with integrity, employees can leave a positive legacy, maintain valuable professional relationships, and set themselves up for success in their future endeavors. Remember, it's not just about how you leave a job but how you carry the lessons and relationships forward into the next chapter of your career.

The Grass Is Not Likely Greener For Employees

February 3, 2024

In the pursuit of professional growth and job satisfaction, many employees find themselves contemplating the allure of greener pastures. A higher salary, promises of a better company culture, and the excitement of a new position can be enticing. However, as we delve into the intricacies of job transitions, it becomes evident that the grass is not always greener on the other side. In this blog post, we explore the pitfalls associated with changes in pay, differences in company culture, and the inevitable learning curve that accompanies a new position.

A common motivator for seeking new employment is the prospect of a higher salary. While financial considerations are undeniably important, it's crucial to recognize the hidden costs that may come with a new job. Beyond the paycheck, employees should consider the overall compensation package, including benefits, bonuses, and potential long-term growth at the organization. There will be challenges and adjustments that the employee will need to make in order to fit into the new organization.

Company culture plays a pivotal role in job satisfaction and overall well-being. Transitioning to a new workplace inevitably brings with it the need to adapt to a different set of cultural norms, communication styles, and organizational values. Employees may find that what worked seamlessly in their previous job may not align with the new company's culture.

Before making a move, individuals should carefully evaluate the cultural fit and consider whether they are prepared for potential culture change. A misalignment between personal values and organizational culture can lead to dissatisfaction and have employees wishing they had not made the move in the first place.

Starting a new job is like embarking on a journey into uncharted territory. The initial excitement may give way to a challenging period of adaptation, commonly referred to as the "3-6 months of pain." Learning new processes, understanding team dynamics, and mastering the intricacies of the role can be demanding and, at times, frustrating.

Employees should be prepared for this adjustment period and approach it with patience and resilience. Recognizing that it's a temporary phase that often precedes a period of significant growth can help individuals navigate the challenges more effectively. This should also be talked about with their immediate family members as typically higher levels of stress and anxiety also appear during this time.

While the prospect of greener pastures can be alluring, it's essential for employees to approach job transitions carefully. A higher salary may come with hidden costs, differences in company culture may pose unexpected challenges, and the initial learning curve can be demanding.

Before leaping into the unknown, individuals should conduct thorough research, weigh the pros and cons, and carefully consider whether the potential benefits align with their long-term career goals and personal values. By acknowledging the complexities associated with job transitions, employees can make informed decisions that lead to not just greener pastures but genuinely fulfilling professional landscapes.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Why Business Leaders Need to Get Off their Thrones

January 27, 2024

In the dynamic landscape of businesses, the role of leaders has evolved beyond simply occupying thrones of authority. To truly drive a culture of excellence, business leaders must step down from their pedestals and actively engage with their teams. In this blog post, we'll explore three actionable strategies to foster a high-performing culture: taking the temperature of the organization, sharing a meal with employees, and delivering $100 high fives.

Great leaders understand the pulse of their organizations. Taking the temperature involves actively seeking feedback, gauging employee morale, and understanding the collective heartbeat of the workplace. It's about creating channels for open communication where employees feel heard, valued, and encouraged to share their thoughts. When you walk into an organization such as “Ramsey Solutions” you feel the energy and that is partly because the CEO walks around talking to the employees to know where there are potential pitfalls in the organization to be addressed.

Eating lunch with employees might seem like a small gesture, but its impact on organizational culture is profound. Sharing a meal breaks down hierarchical barriers and creates a relaxed setting for genuine conversations. It humanizes leaders and reinforces the idea that everyone is part of the same team.

Leaders who make an effort to join their teams for lunch not only gain insights into the daily experiences of their employees but also demonstrate a commitment to building a cohesive and inclusive workplace. Breaking bread fosters camaraderie, strengthens relationships, and contributes to a positive work culture that extends beyond the boardroom.

In a high-performing culture, recognition is currency. However, it's not just about patting someone on the back; it's about celebrating successes in a meaningful and memorable way. Enter the concept of $100 high fives—recognizing exceptional efforts with a symbolic and tangible reward.

This gesture goes beyond traditional recognition programs. It's about creating a culture where accomplishments, no matter how small, are celebrated openly and with enthusiasm. The monetary value is less important than the act itself, as it sends a powerful message that hard work and dedication are not only noticed but also valued.

To drive a high-performing culture, business leaders must dismantle the traditional barriers that separate them from their teams. Getting off thrones and actively engaging with employees is not a sign of weakness but a demonstration of strong leadership. Taking the temperature of the organization, sharing meals with employees, and implementing innovative recognition strategies like $100 high fives are actionable steps that can transform a workplace culture.

As leaders embrace these approaches, they not only contribute to a more vibrant and collaborative work environment but also inspire their teams to reach new heights of performance and success. After all, a great culture begins with leaders who are willing to step down, connect authentically, and champion the extraordinary efforts of their teams.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Company Culture And Why We May Get It Wrong?

January 20, 2024

In modern workplaces, the concept of company culture has become a buzzword, an elusive ideal that organizations strive to achieve. However, despite good intentions, many companies find themselves grappling with a company culture conundrum. Why do we often get it wrong? This blog post explores some common pitfalls, including the challenges of creating inclusive environments, the impact of affinity groups, and the consequences of hasty hiring practices.

At the core of any successful company culture lies the fundamental human need to be known and heard. Employees crave recognition and understanding, not just as cogs in a machine but as individuals with unique perspectives, experiences, and aspirations. Fostering an environment where everyone feels seen and heard is crucial for building a positive and inclusive culture.

While setting up groups such as LGBTQ, women's networks, or other affinity groups can be a positive step toward fostering inclusivity, it's essential to tread carefully. These groups, while beneficial for providing support and a sense of community, can unintentionally create divisions. Employees who do not identify with these specific groups may feel alienated, leading to a fractured rather than cohesive company culture.

Striking the right balance involves acknowledging and celebrating diversity without inadvertently excluding or marginalizing individuals who don't fall within the defined categories. Encouraging open dialogue and creating opportunities for cross-functional collaboration can help bridge the gap and build a more inclusive culture.

Another common stumbling block in cultivating a healthy company culture is the haste with which organizations approach hiring. In the race to fill vacant positions quickly, companies may overlook the importance of finding candidates who align not only with the job requirements but also with the organization's values and cultural focus.

Hiring too fast can result in a cultural mismatch, where new hires struggle to fit into the existing work environment. This can lead to a disjointed company culture, decreased employee morale, and ultimately, high turnover rates. Taking the time to evaluate cultural fit during the hiring process can pay dividends in the long run, contributing to a more sustainable company culture.

Company culture is a delicate ecosystem that requires thoughtful cultivation and continuous refinement. To avoid the pitfalls that often accompany the quest for a positive workplace culture, organizations must prioritize the human element. Recognizing the importance of individuals feeling known and heard, navigating the challenges of affinity groups with care, and adopting a deliberate approach to hiring are key steps toward building a company culture that stands the test of time. In the pursuit of a thriving workplace culture, let's shift our focus from speed to intentionality and from exclusion to genuine inclusivity. People need to feel valued and taking time to get the correct people, making sure everyone feels connected, and that the leadership cares is crucial for a sustainable culture.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Why Your Organization May Be Failing At Engagement

January 13, 2024

In today’s workplace, organizations are grappling with a persistent challenge of employee engagement. Despite the advancements in technology, management strategies, and a deeper understanding of human psychology, employee engagement rates have stubbornly hovered around 30% since the early 2000’s. This stagnation begs the question: Why are organizations failing at engaging their employees?

Most organizations have consistently believed that financial rewards and elevated job titles are the keys to unlocking employee engagement. However, as the data consistently suggests, this approach has fallen short of expectations. While these incentives can provide a temporary boost in motivation, they often fail to foster sustained engagement and passion among employees.

While competitive salaries are essential for attracting and retaining top talent, the notion that increased pay alone equates to heightened engagement is a fallacy. Bonuses are also used to reward exceptional performance, but they can inadvertently create a culture of pitting employees against each other. Employees may feel shortchanged if the bonus system lacks transparency or if their efforts are not adequately recognized. If the organization promotes what the bonus looks like early in the year and then falls short of the expectation, this also drive trust down in the organization with the leadership.

Employees often seek more than just financial compensation; they crave a sense of purpose, professional growth, and a positive work environment.

Offering generous vacation packages is a positive step, but it does not necessarily translate into increased engagement. Employees may be hesitant to take time off due to fear of falling behind or concerns about workload, ultimately contributing to burnout. Employees are also likely checking emails when they are supposed to be on vacation resulting in lack of separation and driving up anxiety. Some employees I have talked to have even reported working while on vacation. Now is that really a vacation?

The last thing that organizations do is try to entice employees with impressive job titles. Job titles can boost an employee's ego, but it does not address the core issues of engagement. Once the high of a new cool job title wears off, the employee is left feeling like they are doing the same unsatisfying work.

Since the year 2000, the workforce has undergone significant changes. Millennials and Generation Z have entered the scene with distinct values, emphasizing purpose, flexibility, and a healthy work-life balance. The rigid, hierarchical structures that once defined organizations are increasingly at odds with the desires of these newer generations. This results in a disconnect between leadership and the employees who want to feel a sense of purpose while managers are hoping to keep the people moving along with their work.

Modern employees seek more than just a paycheck, extra vacation, or job title. Employees want to be part of something meaningful.

Organizations must recognize that the traditional levers of pay, bonus, vacation, and job titles, while important, are insufficient on their own. A more holistic approach that considers the evolving expectations of the modern workforce, emphasizing purpose, flexibility, and continuous development, is crucial for breaking free from the 30% engagement barrier. It's time for organizations to reimagine their employee engagement strategies and create workplaces that inspire passion, creativity, and a genuine sense of belonging.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

https://www.kevinsidebottom.com/pricing-page

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Optimizing Workflows

January 6, 2024

From time to time I allow guest writers to do a post on my site to help them grow their ability to reach others. That is what business is about, helping others! Today Candace Sigmon is helping you with your business move forward faster!

Enjoy!

The competitive nature of today's business environment necessitates efficient workflows. The rewards for efficiency are numerous, including increased productivity, higher customer satisfaction rates, and enhanced profitability. In this article from Candace Sigmon the focus is on essential strategies for optimizing workflows to help business owners succeed in an ever-evolving marketplace.

Unearth the Obstructions

Before diving into any workflow changes, the crucial first step is to identify existing bottlenecks. These are the points where work gets halted or significantly delayed, often becoming a source of employee frustration and reduced productivity. Using analytics tools can help to isolate these problem areas and provide insights into how best to solve them. For example, a manufacturing company might find that delays in procurement are causing subsequent delays in production. By identifying this bottleneck, the business can explore solutions like predictive ordering to mitigate these issues.

Embrace Automated Solutions

Automation serves as an invaluable resource for workflow optimization. Tasks such as data entry or basic customer inquiries can be automated using tools like Robotic Process Automation (RPA) or chatbots. These technologies not only speed up the process but also minimize human error. For example, a customer service department might automate the initial sorting of incoming emails by topic, allowing staff to focus on resolving complex issues more effectively.

Harness the Power of Customer Data Platforms

A Customer Data Platform (CDP) serves as a centralized hub, merging data from diverse touchpoints into one cohesive database. This consolidation enables businesses to launch targeted marketing campaigns with a higher likelihood of success. By applying data analytics to the information stored in the CDP, a company can take a lookat consumer behavior patterns, enabling a refined understanding of customer needs. Consequently, the business is better positioned to tailor its service offerings, enhancing both customer retention and acquisition.

Promote Open Dialogue

Communication plays a pivotal role in streamlining workflows. Utilizing tools like Slack or Microsoft Teams can foster an environment of open and easy communication among team members, even if they are geographically dispersed. For instance, a project management team scattered across different time zones could use such platforms to provide real-time updates and collaboratively solve problems, thereby reducing project delays.

Transition to the Cloud

Cloud-based systems offer unparalleled flexibility and scalability. Migrating tasks like document storage and task management to the cloud allows for remote access to essential business information, fostering a more efficient and versatile work environment. For example, sales teams can update client information on-the-go, and multiple departments can simultaneously collaborate on a shared document.

Clarify Objectives and Responsibilities

Having well-defined goals and clearly articulated expectations eradicates ambiguity and streamlines workflow. Employee performance management systems can track individual objectives and align them with overall business goals. For instance, a marketing team might set quarterly targets for lead generation, ensuring every team member knows what they are working towards.

Periodically Evaluate Workflows

The only constant in business is change. Periodic evaluations of your workflows can identify inefficiencies and areas for improvement. This should be a collaborative effort involving feedback from various departments, culminating in a set of actionable recommendations for process improvements.

Commit to Staff Development

An efficient workflow is only as good as the people who operate within it. Investing in ongoing employee trainingensures that your team members are well-equipped to meet changing business needs. E-learning platforms can offer scalable and efficient training solutions that equip employees with the skills they need to excel in a dynamic environment.

Workflow optimization is a never-ending process that demands sustained attention and a willingness to adapt. The strategies outlined above provide a comprehensive roadmap for achieving workflow excellence, ultimately leading to a more productive and profitable business. Optimization isn't just a one-time initiative; it's an ongoing commitment to operational excellence. Start enhancing your workflow now and witness your business reach new heights.

To empower your organization to increase engagement, build solid customer relationships, and stronger performing teams, contact Kevin Sidebottom today!

pictures by pexels

Consistently Investing In Yourself Will Net You Greater Success

December 30, 2023

As we finish out 2023, yes it has gone by that fast! I wanted to send a special post about investing in ourselves if we want to have future success.

Investing in ourselves is a crucial aspect for our success. Just as stagnant water becomes foul and unpleasant, when we stop investing in our development, we limit ourselves for future success. We will explore the importance of consistent self-investment and how it propels us forward. We'll draw an analogy between investing and filling up a body of water, highlighting the necessity for movement and growth. Additionally, we'll discuss how budgeting serves as a financial tool to prepare and prioritize our self-investment endeavors.

Investing as Filling up a Body of Water: Imagine a pond without any movement or fresh water source. Over time, it becomes stagnant, emits an unpleasant odor, and loses its vitality. Similarly, when we neglect our personal growth and fail to invest in ourselves, we risk becoming stagnant in our skills, knowledge, and ambitions. Consistent self-investment ensures that we continue to grow, learn, and adapt in a rapidly evolving world. Just as a flowing river keeps a body of water fresh and vibrant, investing in ourselves fuels continuous growth and success.

Consistency is key when it comes to self-investment. Just as a single drop of water cannot fill a pond, sporadic or infrequent investments in ourselves will not yield significant results. Consistency allows us to build momentum and compound our efforts over time. It is through consistent actions, whether it's dedicating regular time for learning, seeking new experiences, or honing our skills, that we achieve sustainable growth. By making self-investment a regular habit, we create a foundation for continuous improvement, unlocking new opportunities for success.

Areas of Self-Investment: Self-investment encompasses a wide range of areas, tailored to our individual goals and aspirations. Some common areas to consider include:

Education and Learning: Invest in acquiring new knowledge, skills, and qualifications that align with your interests and career goals.
Personal Development: Engage in activities that enhance your emotional intelligence, leadership abilities, and personal effectiveness.
Health and Well-being: Prioritize your physical and mental well-being by investing time and resources in exercise, nutrition, and self-care practices.
Networking and Relationships: Cultivate meaningful connections with like-minded individuals, mentors, and industry experts who can support and inspire your growth.
Personal Finance: Develop financial literacy and invest in sound financial planning to secure your future and create opportunities for wealth accumulation.

Budgeting plays a crucial role in our ability to allocate resources wisely and prioritize our investments. By establishing a budget, we gain clarity on our financial situation and identify areas where we can trim unnecessary expenses. A well-thought-out budget allows us to allocate funds for personal development activities such as training programs, courses, conferences, books, or coaching. It provides a framework for financial discipline and enables us to make deliberate choices that support our growth journey.

Consistently investing in ourselves is a fundamental pillar of personal and professional growth. Just as stagnant water loses its vitality, when we neglect our development, we limit our potential for success. By embracing self-investment as a continuous process, budgeting wisely, and prioritizing growth in various areas of our lives, we set ourselves on a path towards lifelong learning, fulfillment, and achievement. Remember, like a flowing river that keeps a body of water fresh, consistent self-investment fuels our growth journey, leading us to new horizons of success.

Take time before the start of 2024 to find an area where you would like to grow yourself so that the future self will thank you.

Happy New Year and we will see you back in 2024!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

https://www.kevinsidebottom.com/pricing-page

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Boost Employee Engagement

December 23, 2023

Employee engagement is a vital factor in fostering a motivated and productive workforce. When employees feel valued, connected to the company's mission, and appreciated for their contributions, they are more likely to be engaged and committed to their work. In this blog post, we will explore four key strategies for boosting employee engagement: valuing others through active listening, connecting their role to serving the customer, promoting work-life balance, and offering occasional special incentives rather than constant rewards. By implementing these practices, you can create an environment that empowers your team and drives their overall engagement and satisfaction.

Valuing Others through Active Listening: One of the most powerful ways to boost employee engagement is by valuing others through active listening. This involves genuinely seeking and considering your employees' ideas, feedback, and concerns. By actively listening, you show respect for their perspectives and demonstrate that their input matters. This practice not only encourages open communication but also fosters a sense of ownership and empowerment among your team members. When employees feel heard and valued, they become more invested in their work and are motivated to contribute their best ideas and efforts.

Connecting Their Role to Serving the Customer: Employees are more likely to be engaged when they understand the impact of their work on the customer's experience. Help your team members see the direct link between their roles and the value they provide to customers. This can be achieved through regular communication, sharing customer success stories, and providing opportunities for employees to interact with customers directly. When employees see the positive impact they have on customers, they develop a sense of purpose and pride in their work, driving higher levels of engagement.

Promoting Balance: Recognize that employees are human beings with lives outside of work. Selfcare is a priority in high stress environments, but it is crucial to know that there is no set work – life balance that includes equal hours of work, relax, and sleep. There are some times when people will need to work harder and spend more hours on project, while other times it can be more relaxed. By helping employees understand that they are not a cog in a machine and that there will be times where we work more and times when we work less it will help them understand that we value them as individuals.

Offering Occasional Special Incentives over Constant Rewards: While rewards and incentives can be effective in motivating employees, offering occasional special incentives can have a more significant impact on engagement compared to constant rewards. Constant rewards may become expected and lose their value over time. On the other hand, occasional special incentives, such as surprise bonuses, unique recognition programs, or team outings, create a sense of excitement and appreciation. They can serve as powerful motivators, driving employees to go above and beyond in their work. By strategically offering special incentives, you create a positive work environment that fosters engagement and enthusiasm.

Boosting employee engagement is essential for creating a thriving and high-performing workforce. By valuing others through active listening, connecting their role to serving the customer, promoting balance, and offering occasional special incentives, you can cultivate an environment where employees feel valued, motivated, and connected to the organization's mission. Remember that employee engagement is an ongoing process, and it requires consistent effort and attention. By implementing these strategies, you can create a positive and engaging work culture that inspires your team to reach new heights of success.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

https://www.kevinsidebottom.com/pricing-page

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

What Is Sales Account Management

December 16, 2023

Sales account management entails building strong, trust-based relationships with a specific group of accounts. This role goes beyond merely selling products or services. Instead, account managers act as the primary point of contact, serving as a trusted advisor to their clients. They understand their customers' needs, challenges, and goals and work collaboratively to address them. Account managers serve as advocates for their clients within the company, ensuring excellent customer service, facilitating problem-solving, and identifying opportunities for growth. By providing personalized attention and tailored solutions, they build customer loyalty and enhance the overall customer experience.

Successful sales account management requires a deep understanding of financial metrics and profitability analysis. Account managers must be able to evaluate the profitability of each account and make data-driven decisions to allocate resources effectively. By analyzing sales data, pricing structures, and costs, account managers can identify opportunities for margin improvement, cost reduction, and upselling or cross-selling. This financial acumen allows them to prioritize accounts, allocate resources, and optimize sales strategies to maximize profitability and drive sustainable growth.

Growing account revenues is a core objective of sales account management. To achieve this, account managers employ various strategies tailored to their customers' unique needs. Some effective strategies include:

Building Strong Relationships: Account managers focus on building trust, understanding their clients' businesses, and aligning their products or services with their customers' goals. By nurturing relationships and delivering exceptional value, they encourage account expansion and repeat business.

Upselling and Cross-Selling: Account managers identify opportunities to upsell or cross-sell relevant products or services to their existing accounts. By understanding their customers' evolving needs and providing tailored recommendations, they can increase the average deal size and revenue per account.

Identifying Growth Opportunities: Account managers actively seek out opportunities for account expansion by identifying new projects, markets, or business initiatives within their customers' organizations. By staying informed about industry trends and customer challenges, they position themselves as strategic partners and help drive their clients' growth.

Sales account management is a specialized role that focuses on building and maintaining strong customer relationships to drive sustainable revenue growth. Account managers act as trusted advisors, utilizing their financial understanding to assess profitability and make data-driven decisions. By employing strategies such as relationship building, upselling, cross-selling, identifying growth opportunities, and providing value-added services, account managers can successfully grow account revenues and foster long-term customer loyalty. With the right combination of expertise, personalized attention, and strategic thinking, sales account management becomes an art form that drives both customer satisfaction and business success.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

https://www.kevinsidebottom.com/pricing-page

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1