What Else Could The Customer Buy?

Far too often money is left on the table by sales professionals because they are so giddy about making a sale.   As soon as the paperwork is done, they are running off into the sunset to celebrate their victory.  Only the great sales professionals know that if they are truly going to be successful, they are going to understand the customer so well that they can turn customers into partners buying everything they can from us.

You may be asking, what does that look like if I sell houses, or one main product / service.

It’s a fair question, but likely there are other products or services that are overlooked by sales professionals.  Are there other solutions that our organization offers to help individuals with financial help, insurance, software, inventory management, etc?  We should make sure that when we are at the beginning of the buying stage that we understand all the S.I.R.’s that the customer are experiencing.

S stands for situation.  The customer is in a situation that they need a solution to avoid obstacles they are facing or will face in the future.  During discussions it will be revealed the full scope and our organization has solutions to not only help with the surface level situation, but uncover the deeper level situation that are not truly recognized yet.  Ever been to a therapist to talk about something and they ask questions and by the end you feel even worse because there was a blind spot you didn’t see?  That is why we really need to ask a lot of questions at the beginning to dive deeper into the situation for our customers.  When we do this, it will open up a great deal of possibilities for us to help them.

I is for issues.  The situation that the customer is in has issues tied to it.  Something is not working like it should because of the issues that are creating roadblocks for success.  Just like the situation there are usually underlying issues that are not totally recognized yet and it is up to the sales professional to ask deeper questions to uncover those issues.  When sales professionals do this, they can they help the customer even better than initially thought.

R stands for ramifications.  That’s right, ramifications are the results if the issues for the situation are not resolved.  It could be profit losses, job losses, or worse death.  This is why doctors ask a great deal of questions because the ramifications are life and death.  Most likely in sales the ramifications are not as severe, but the ramifications still have huge impacts on the customer’s performance.  If the customers do not succeed in finding solutions to avoid the ramifications, they may be promoted to customer from their organization.  That’s just a nicer way of saying fired 

It is up to the sales professional to make sure they understand the customer fully and deeply if they are going to help them.  Most of the time if the sales professional does a great job up front they will make more sales and have a customer turn into a partner buying even more from them repeatedly.  We don’t want one-time sales, we want repeat partners buying more and more from us if we are going to be successful in our sales careers.  When do we do that well, we will have a better quality of life.  Typically, that means larger bank accounts that we can do more trips, family memories, philanthropy, etc.     To become the brand of choice we need to serve the customer well through the sales process.  For more on that I have created my online member site for learning the sales and leadership concepts I teach without the price tag of having me in person.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

How To Sell More!

How can I sell more?  How can I make more sales?  How can I hit my goals?

These are questions that sales professionals often ask me.  They are looking for a quick answer, pitch, or some kind of leverage to get their customers to buy more of their products / services.

Unfortunately, that is the incorrect lens to look through.  Simply wondering how I can sell more of my product / service is not the question we should be asking.  That makes the sales professional do and say things that are not true, and will likely come back to bite them in the long run.

Sales professionals have gotten a bad rap because of this lens they view selling through.  Why do people associate Used Car Salesmen as evil?  I’m sure not all of them are evil. Some may be, but the majority are just there trying to make an honest living. 

Ever walked into a clothing store and someone ask you what brings you in today?  Likely your response like most customers is something like, “Umm, just looking.”  That is because we have put sales professionals in a category low trust and to be avoided if possible.

When I talk with organizations and sales professionals, I tell them if they want to grow their numbers, they need to build influence.  That is right influence.  Influence is the ability to have an effect on others and their decisions.  This means that if we want to have influence there has to be trust involved. 

If customers trust that we are there to help them with their situation, issues, and ramifications, then they will be open to our help.  If not, they will just say, “just looking” and move on.  We need to build that trust so that we can have influence with our customers if we want them to buy more of our products / services.

True if we only want a one-time sale we can lie and not worry about building influence, but unfortunately each person that we are selling to has influence over 100-150 other individuals.  That means we are jeopardizing a lot more when we just focus on a one-time sale.

If we focus on building trust and influence with our customers, serving them well, then we will have the opportunity at more sales with others in their influence.  If we focus on serving customers to solve their situations, issues, and ramifications with a great experience, then they will tell others that they need to deal with us. That is like having our own salesforce that we don’t even have to pay.  Who wouldn’t want that?

Here is the interesting thing.  I have served customers well with a great experience and they did not buy my product / service.  Because I served them so well, I have had others that I have never met reach out to me and bought from me because they were referred by the person that I didn’t make the sale to.  I have also had that same person reach out later to buy something else in the future. 

To succeed in sales, we need to really focus on serving the customers to the best of our ability.  If we serve them well even if we do not make the sale this time, they will remember what we did for them and how we served them.  They may come back at a later date, or tell others that they need to deal with us. 

Remember Sales is a marathon, not a sprint!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

Does Free Shipping Increase Sales?

If I include free shipping, will it automatically increase my sales?  Does free shipping make people buy more?

These are a couple questions that I have been asked about the free shipping topic.  Unfortunately, the answer is, it depends…  With Amazon selling so many things people have been accustomed to being able to get free shipping on a great deal of their orders at a lower dollar amount.  Amazon does a fantastic job of customer service with free shipping, easy returns, and ease of shopping. 

Just adding free shipping on a product that we offer does not mean that will automatically generate more sales.  We need to look at our products that we are offering and understand the current customer buying habits first.  How often do we receive returning customer purchases for the same product.  Who is buying our product.  Why are they buying the product again and again. 

Before we just pull the trigger of offering free shipping, we should understand what our business is doing and understand our customers.  This will help us understand if free shipping is worth it.  Simply adding free shipping is not going to be the end all save all either.

We may need to know how to get customers to buy add on products so that we can generate more sales as well.  This means that we will need to set the dollar amount high enough to get add on sales.  If we simply add free shipping for one product we will lose the opportunity to sell more accessory products to our customers that they may be missing out on.

We likely have a great product line that the customers have not tapped into yet so we need to find ways to get them to buy more or our offerings.  Typically add on products that are smaller in purchase price have higher profit margins as well.  How can we entice others to buy these add on products. 

Amazon in their app makes it so easy to get to the dollar amount by getting customers to order multiple things.  They also offer prime service subscriptions so that people can get their orders faster, but the customers pay for this.  Amazon also makes it easy to return products which is why people keep coming back.

It revolves around customer service.  How we serve the customer affects our sales more than free shipping could ever do.  If we want to generate more sales, the customer experience with us has to be high.  The customer has to know that we are there to help them be the hero of their own story.  If we do that then we will win more sales. 

Free shipping alone will not drive more sales unless we are doing other things to enable the customer to win when they do business with us. 

How can we serve them better should be the filter we use to drive more sales.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

Communication is Key for Success

It’s not what you’ve said, but how you’ve said it.”  How about, “All you needed to do was communicate and we could have avoided this issue in the first place?”

No one is perfect with their communication, but we have to be good at communication when we are in a sales position or in a leadership position.  Communication is a key ingredient in a successful business.  It is actually the most important quality as a leader as well.

We may be the most brilliant leader, but if we can not communicate with those we lead, then we are not going to be able to go anywhere with anyone. 

Leaders need to focus on building up their communication skills if they want to go far.  There are many different ways we can grow our communication. 

The first way we can become a better communicator is to check our posture.  That is right, the majority of communication is nonverbal.  That means what we say and how we say it are affected by our facial expressions and posture.  If we are walking around like EOR (from whiney the pooh) and are trying to present good news, how does that land? 

When we communicate to communicate a point, we can use stories.  That’s right, stories are what we humans gravitate to when we are learn lessons.  Stories allow the listeners to become a part of the story and learn the lesson that is being communicated with us.  We love stories to learn lessons.  We love to hear a good story and when we add the point to it, we grasp it better.

 Another way we can become better communicators is to not use $100 words.  That’s right too many people like to seem more intelligent by using large words that others may not understand in order to seem smarter.  This is actually counterintuitive.  The best leaders are able to take complex topics and communicate them in a way that a middle school child could understand them.  Being able to break complex topics down into easy to understand language is essential.

There are many ways to improve our communication.  We can record ourselves when we are practicing our speech, we can go to toastmasters to learn how to tell stories better, and we can go to acting / improv classes to learn how to present better.  Using a little humor is like giving a little sugar to let the medicine go down smoother. 

We need to become great communicators if we are going to lead organizations into the future.  Without it we will lose engagement, influence, and profits.

For this year I would highly recommend making it a goal to get better at communicating if you want to excel in your career.  It will pay off greatly when you reach the next level in your career and your future self will thank you.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page“

Want Customer Loyalty? Then Change Your Focus

Just about every major retailer has a loyalty program.  Offers are given with point systems in hopes of retaining customers.  These are all great things, but there is one area that businesses are falling short when they try to build customer loyalty.

All of us are familiar with Starbucks and Chick-Fil-A who both host lines for the drive through wrapping around parking lots and disrupting street traffic flow.  What we need to do is think about ways to serve customers so well and consistently that they want to keep coming back.

Both Starbucks and Chick-Fil-A do one thing really, really well.  It’s customer service.  That’s right, they are always going above and beyond the call to serve the customer. This is resulting in customer loyalty, a Fanocrocy, and great business success even during pandemics.  People will literally wait in 20 min lines for a cup of coffee, or a chicken sandwich (with waffle fries of course.) 

Chick-Fil-A also has one thing they do every time they serve us when we say thank you.  They respond immediately with “it’s my pleasure.”  They literally ingrain each employee to be customer service focused.  It does not matter which location we to go, we still get great consistent service.

When an organization focuses only on profits and not on serving the customers it never ends well.  Doing the right thing consistently over time creates brand loyalty.  Making sure we have set up a customer experience mindset, we will see customers return again and again.  Even if we sell and inferior product / service, by serving the customer we will see returning customers.

Too many organizations focus on short term profits.  One main driver for this is publicly traded companies focusing on making their stock holders more money as their main goals.  All organizational goals serve this one main goal.  How do we make shareholders more money?  Unfortunately, these large organizations forget about the investments needed to keep the customers happy who are actually paying the bills.  Investments to maintain quality, delivery, and customer focused service.

Organizations should consistently do the right thing for the customers to generate loyal “Fans.”  When “Fans” pledge their loyalty to us, they tell others how awesome our organization is  They share stories of how we have helped them and rave about our service.  We have sales people selling for us that are not on our payroll.  Wouldn’t you like that?

Do not take the customer’s payment and walk away from the transaction waiting to see if the customer will buy from us again before we give extra effort.   Give the extra effort up front and every time we engage people and we will be rewarded! Consistency over time equals more profits and more customer loyalty.

I am also not sponsored by either organization discussed in this blog, but if they want to give me free food, I fat Kevin would be glad to accept it :)

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

Relationships who needs them...?”

Good morning everyone,

As we venture deeper into the 21st century, and AI is now becoming a crucial part of our businesses.  People wonder if we really need to have relationships with customers anymore.  Do they care about who they buy from?  Do customers just think of our businesses as commodities? Why do we need to have focus on relationships?

Each person that we come in contact with has influence over 100 to 150 other people.  That’s right when we have conversations, meetings, etc. we are affecting how we are talked about to other people.  If we have a bad interaction with a customer, guess what can happen?  They can tell everyone they know in a quick post on social media, tweets, live videos, etc.

We have to be at the top of our game when we engage people each and every day because their friends and family that they interact with will also know how we treated them.  People no longer step in to help stop fights, they instead pull out their phones and hit record.  I guess it’s easier…?

Having relationships with others is how we get things done.  We have influence with those people and that influence carries over to all the people they too influence.  If we have bad experiences with a sales professional, we will let everyone know.  If we have a great experience, what do we do?  We rave about the experience and why others need to do it to.

Putting on our sales hat when we engage others is how we start to set the stage in the correct order.  It is almost an art form watching an old sales professional work the personal relationship and send birthday cards for the customer’s family, as well as celebrating wins that the customer has had.  Meetings on the golf course have transacted in large business deals that cannot be instantaneously measured.  Looking back on the sales process and building relationships will allow your business to grow with your customers.   The transactions do happen, but after work on the personal side.  People will not buy from you if they do not know, like, and trust you. 

I encourage you to leverage the personal side of business along with the professional side.  If learning about people was not important than why do Amazon, Facebook, and your smart phones listen in on your conversations as well as track your searches?  Statistics have shown that when there is a relationship in place between organizations a great deal of growth has happened as well.

Send a card for your customer’s birthdays, kids’ birthdays, weddings, anniversaries, etc.  It is a great feeling to celebrate with your customers and form lasting relationships. 

Remember the first buying decision a potential customer makes is the us.

Grow that relationship!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

Sales = Influence = Leadership

When I decided to become a professional salesperson, it was based on the sales pitch that if you want to be a better manager, more successful in any career, you need to know sales.  I was an engineer at the time and wanted to climb the corporate ladder.   I dreamed of leading groups of people and helping the team shatter goals while working together.  It was not until I received my certification from John Maxwell to be a speaker, trainer, and coach that I understood that Leadership and Sales go hand in hand.

Throughout the certification training John Maxwell stated, “Leadership is Influence, nothing more, nothing less.”  John states this over an over when he talks on leadership.   One gauge that John uses to see if we are good leaders is to see how many people that volunteer look to us for leadership.  When we are moving forward for a cause how many people are willing to follow us when we are not paying them. 

People being paid by us are doing so because they are receiving payment for their services so just because they follow us, does not mean that they believe in us.  If we are not paying these people and they are following us, then we know that they are following because of our leadership.  This is done by our influence.  The more influence we have, the more people will fight by our side for the cause.

What I learned through sales is that the more influence we have with our customers, the more they look to us for help and want to do business with us.  The more we help them get what they want to go, the more we provide top notch service, and the value that we bring causes us to gain influence.  They reach out to us for advice and help.  It does not have to be the product that we sell either.  I have had customers reaching out to me for advice in marketing, software packages, cars, digital cameras, etc.  I was gaining influence with them and they were reaching out to me for help in other areas.

That is when I started really looking at this sales and leadership thing to see if there were common threads.  The truth is that sales and leadership are based on influence.  Great leaders are those that can sell a vision to their organization so much so that the people will “Charge the pits of Hell with a water pistol” – Dave Ramsey.  The most influential people use sales practices to drive forward and get their teams engaged. 

Steps in the sales process to get the customer engage translate right into the leaders process to gain influence with those around them.  They both find the needs of the organization and people, verify those needs, and present the solution in a way to drive engagement to move forward together.  The great thing is that it really is not that complicated.  It’s following a process over and over again gaining influence.  That is why I love working with leaders and sales professionals to help them move forward and grow.  They are so similar that this one process I help with will enable sales professionals and leaders to gain their influence. 

If you are someone looking to grow your influence reach out to me today and I would be happy to review where you are at, where you want to go, and how you can get there.  It’s not complicated, and you can do it. 

Reach out here if you would like to start the discussion.

Have a great weekend!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

Why This Questions Is Crucial With Others

Isn’t this a question we all ask?  How can you help me? 

All of us by nature are born with the innate desire to find out how we can be helped by associating with others. Call it selfishness, survival, whatever you want to call it.  We are born with this desire to find out how we will benefit by the interaction with another. 

Our customers want to know how they will get to a better place by doing business with us as well.  Just like us, they want to know how their lives will improve.  It’s up to us to answer that question each and every time we interact with them.  If we chose not to, then we will find ourselves receiving price down requests instead of how can we help them innovate.  No one wants to continually fight cost down requests.  We want to have people coming to us for help and providing solid solutions for them.

The question we should be asking ourselves is what do we have in our capabilities to make the customer’s life better?  How by doing business with us will we help them.  This is a crucial change in our focus.  Instead of focusing on how we can benefit, we need to shift that focus onto how we can help the customer.  What is it that we, and our organization can do to help the customer get to a better place. 

Do we have a software package that will allow for the customer to spend less time counting inventory with real time updates?  Do we have interactive videos that will help the customer walk through and diagnose malfunctions with their equipment?  How about an app that tells the customer when their robot they are using is not functioning as efficient and needs a service call before it breaks?  

One thing that I have strived to do is add value in each interaction.  It doesn’t have to be monetary all the time.  It can be helping the customer with software that we are fluent in that they may be having issues with, ideas and local hot spots for a vacation location that the customer wants to travel to that we have also visited, life hacks, deals, helping them find toilet paper when the country is freaking out during a pandemic, connecting them with someone we know that can help them, etc.

The key is to take the focus off of wondering how we can capitalize from the exchange and how we can add value to the customer.  I love the quote from Zig Zigler that says, “You can get everything in life you want if you will just help enough people get what they want.”  Read that one more time and marinate on that for a few minutes…

It doesn’t mean we just give away all of our profit if we are selling something, but it does say constantly add value with those we come in contact with and focus on how we can help them.  Not for how we will benefit, but how that person will get to a better place.  It is harder to accept something with a closed fist, but with an open hand more can be added.

I know we are all in stressful times right now with what is going on in the world, but we will get through this and we will become stronger because of it.  Innovation is happening each day and we will be ready for the next challenge.  If we open up our hands today and help those around us especially in this time of need, we will get to a better place ourselves.   

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

The Question To Ask For Trust With Others

Today we get into the second question that customers are asking themselves when speaking to sales people.  Do I trust you? 

That is a huge question that if answered No, can stop you from selling anything to that customer.  If they do not trust you then you are stuck and you can’t get past the first of five buying decisions. 

I have spent the majority of my sales career studying why people buy.  Being that I was an engineer there had to be an equation and magic was not going to be the answer.  What I found is that when people use humor, are upfront, and show empathy towards others.  That is when people really start to open up and trust.

I’ve had a manager that had issues gaining trust.  This manager would openly tell anyone he first met within the first few minutes about his Christianity, but his actions would contradict what he would say he stands for.  He was explosive to be around and would demand you follow his view points on business.  If you challenged his view points, watch out!

This kind of behavior erodes trust the same as lying to others.  Trust is crucial for any kind of growth between sales organizations and their customers. 

So how can we grow trust fast?

1.     Social Proof

2.     Heart of a teacher

3.     Open and honest communication

4.     Encourage customers to show you opportunities for improvement

Social proof is using a mutual connection between the customer and yourself.  So many people like Dr. Oz, Dr. Phil, music artists, etc would see huge followings after being on the Oprah show.  Once they leveraged that connection, they were considered the go to expert.  Now we can’t all get on the Oprah channel, but we can leverage anyone that we know who knows us well that could reach out on our behalf. 

Having a heart of a teacher is offering help to the customer get them to a better place even if it does not benefit you. Teaching the customer to give them free knowledge for the heart of helping them is something that is lacking in today’s culture.  People tend to only want to help if they will receive something in return.  What I can tell you is that if you want to gain trust, you have to have a heart of a teacher to help the customer.

Open and honest communication means reaching out when you see something bad coming, but also making sure that the customer is not unsure about anything related to your products.  Making sure that they are communicated to in a personal level is key.  Pick up the phone when you can instead of just sending an email.  This is something that I still struggle with sometimes when I am busy, but what I have learned is making sure I talk to the customer is key.  Keep in mind the written word it taken negative most times when someone reads it.  Most of communication is nonverbal, posture, tone of voice, etc.  An email does not help with communication.

The last key thing to do is encouraging the customers to show you opportunities for improvement.  Allowing the customer to feel like they are a part of the product design in the future makes them feel like they are a part of something more than just themselves.  We all strive to feel like we are included in decisions, so encouraging them will allow for this to open up.

There you have it. Four ways to grow trust fast.  Just put on your SHOE to walk with the customer… You need to have your shoes on if you plan to walk the talk.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

The First Question to Ask

Good morning everyone.  Last week we discussed the three questions that customers ask when the meet with us on every interaction.  If you missed it go back and read it as it will help you with this week’s post. it only takes three minutes to read.

The first question that we ask ourselves subconsciously when we interact with another person is “Do I like you?”  Our brains are trying to figure out if this person standing in front of us is a threat or a potential ally.  Should we stay, or run like…

Physically our bodies will change posture depending on how this question is answered.  Our posture will literally change as much as leaning in to leaning back depending on engagement and trust.  This is why sales professionals have been taught to always mirror your customer’s posture.

Did you know that depending on if you are male or female you tend to want to stand in different postures when interacting?  Women prefer to stand at 90 degree angles to men when they are interacting in the personal space.  They naturally want to keep a guard up to not feel vulnerable.  Men typically like to stand face to face total body facing their counterpart.

Are you starting to see how this might be a problem getting someone to like you if you do something small like use the incorrect stance?

Here is something else that will impact the way someone answers that question.  The color you wear on your clothing can also impact how you are judged.  That’s right the color we wear actually has an impact on how others perceive us.  We could start the discussion off on the wrong foot just by color.  In Robert Cialdini’s book “Influence” he breaks down the colors and what they mean.  It is a must read if you are working to sales! To make it easier for you, I tend to wear light blue and white shirts when I meet someone for the first time because those colors are associated with “Trust.”  They are also calming colors.  I want the customer calm and feeling like I am a trustworthy advocate for them.

I make sure to wear the right color tones for the meeting that I am about to have.  The reason is I need the customer to feel at ease while meeting with me.  They will be more relaxed and willing to hear me while we are discussing a topic.  I also pay close attention to their posture as what I have learned is that 93%  of communication is actually non-verbal.

Here are some other factors that can affect the first impression:

Scents you wear, voice tonality, pace of speech, jewelry, etc. 

The old saying you only get one chance to make a first impression still is true today.  Making sure we are paying attention to the person standing in front of us will help us greatly generate trust.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

Three Questions To Help Us With Others

Do I like you?

Do I trust you?

How can you Help me?

These three questions are asked in our subconscious every time we interact with someone.  Our bodies are hardwired to want to know if we like, trust, and can be helped by the other person.  These questions have been embedded into our survival since the beginning of mankind.   We also are programmed to know if we are safe in an environment, or if we need to run (fight or flight response).  Think about that when you are in the grocery line and someone coughs…

In business, if we are not answering these questions for our customers then we are not helping our customers.  It’s about answering these questions that gets us into meetings to discuss larger topics that the customer needs answers to.  They need us to help them get to a better place.  If they didn’t need us then we would not be in the conversation. 

The great thing that we have going for us if they are interacting with us, then they are actively searching for solutions. Even if they don’t currently know it yet!  That is right sometimes the customer does not know what they need before they meet with us.  We need to study them and their needs so that we can support them with the best option available to them.

Have you ever been talking to someone about a topic and a great idea pops into your head?  Most of the time though we forget about these ideas 15 minutes after we have thought about them.  The same thing happens with our customers when we are talking with them.  When they do this, we need to take notes and keep asking deeper questions.  At the end of our time, we need to summarize the major topics and see which ones the customer really wants to dive deeper into for the next conversation?

Now for an exercise.  I want you to sit back and think of an interaction with a recent customer that did not buy from you and ask the three questions from the customer’s point of view: Do I like you?, Do I trust you?, and how can you help me? During that interaction, where could you have done something more that would have likely resulted in an opportunity? What might you have missed answering for the customer out of the three questions?  Chances are we get comfortable with customers and our sales process and we forget the most crucial buying decision “us” that the customer has to decide on.

In the coming weeks we will dive deeper into each of the three questions, but for this week I want you to ask those three questions at each interaction.  You don’t have to be selling them something either.  It could be a family member, neighbor, coworker, mail carrier, etc.  Focus on answering each of those three questions to the best of your ability, even if you are talking to them while in quarantine via phone call, or web meetings.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

Why We Need Relationships In Business

Good morning everyone,

I remember a story of a successful business owner that had sold his company and stayed on to support the transition.  This owner had a pretty large company that was sold to an organization with a Chief Operating Officer that hated salespeople.  This COO also believed anything done by salespeople could automatically be done through a business transaction from an internal call center.

This same CFO also discussed that business school professors from some of the elite universities even teach that relationship building outside of the professional transaction are not a good idea.  People that are scholars in theory, but unfortunately not life application.

Golf outings were not allowed, customers meals were frowned upon, and basically anything that was not transactional was outlawed.  I have also worked for companies that the focus was purely transactional and there was no focus on growing customer relationships, unless they had a purchase order attached.  Now I am not saying you have to validate a golf outing with this blog, but the fact that relationship building is important. 

If you are not meeting with customers regularly to learn about their needs, then how are you going to build influence?  Sales is influence and the more influence you have the more sales you make.  A lack of influence will quickly turn you and your product into a commodity!  The only differentiating factor for a commodity is price.  Then starts the race to the bottom where there is no margin and likely no quality.

Some of the most successful business owners that I have had the chance to sit with state that it is imperative to build the relationship with the customer.  I have also been able to visit some of my old customers that I have not called on in years. They will smile, ask me out to dinner, and sit with me for hours to discuss where they are at with their current business situations.  They even have asked for insight on what I might recommend still to this day!  It is a great feeling that I was able to influence individuals enough that they will take time to catch up as well as look for my advice.

These conversations would not have happened had I not worked on the personal side of the business as much as the transactional side.  Knowing your customers on a personal level and understanding their aspirations is a huge benefit.  People want to know that they matter to you.  Building that relationship is extremely important. 

It is almost an art form watching an old sales professional work the personal relationship and send birthday cards for the customer’s family, as well as celebrating wins that the customer has had.  Meetings on the golf course have transacted in large business deals that cannot be instantaneously measured.  Looking back on the sales process and building relationships will allow your business to grow with your customers.   The transactions do happen, but after work on the personal side.  People will not buy from you if they do not know, like, and trust you. 

I encourage you to leverage the personal side of business along with the professional side.  If learning about people was not important than why do Amazon, Facebook, and your smart phones listen in on your conversations as well as track your searches?  Statistics have shown that when there is a relationship in place between organizations a great deal of growth has happened as well.

Send a card for your customer’s birthdays, kids’ birthdays, weddings, anniversaries, etc.  It is a great feeling to celebrate with your customers and form lasting relationships. 

Remember the first buying decision a potential customer makes is the Salesperson.  Grow that relationship!

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

Please Don’t Use The Elevator Pitches!

Have you ever been subject to an elevator pitch?  You know where the person says all these great things that they do and how you need to do business with them.  Some time ago elevator pitches came into existence because business people needed to be able to tell someone what they did in the time it took to reach your destination on the elevator.  Quick and be effective were the requirements of an elevator pitch. 

When I think about an elevator pitch, I see a picture of the old sales guy wearing a three-piece suit and playing with his pocket watch.  For those of you younger readers, a pocket watch is not your phone that is in your pocket. 

I remember when I first got into sales this was the language you needed to use when someone asked what you did.  People came up with all sorts of weird pitches.  After a few years came the unique selling proposition that you needed to craft so when you talked to customers you could use this to differentiate yourself from the competition.

Now there is a new approach that is called positioning statement.  I have used this approach when speaking to organizations for speaking and it goes like this:

“I work with organizations just like yours who want to increase sales and influence, so that they can improve profits and elevate their people.” 

This positioning statement is to position yourself as an authority and how you actually benefit people at a 10,000 ft view of what you do.  This positioning statement is to also pull the prospective customer into asking more questions to learn a little more.  This is a way to start the conversation to learn about the customer which is a better way to approach selling.  I mean how do you know what to sell someone if you don’t know what they need?

This Positioning statement flows well with my company which  “Sales and Leadership Enterprises.”  I emphasize the fact that I help people walk through the sales process and how salespeople can intentionally understand where they are at in the process.  Using the same process helps leaders gain influence with employees and customers. 

Today we no longer use the elevator pitch, and as we move into the positioning statement where we want to be in our customer’s minds.  We want them thinking about how they need more help and how we can help them through conversation.   We are not making quick closes, but we are having the conversation to help our customers move forward to a better place.

What is your positioning statement? 

Leave a comment below and tell me what your positioning statement is.  I like learning about my readers and how I can help them achieve more.  I will give a free signed copy of my book to the winner the best positioning statement!

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

Light It Up!

Have you ever thought you can’t make a difference?  The subject matter you are facing is just too big for you to make a dent?  Your light is not bright enough to cast out the darkness ahead?

I was at CMA fest with my wife and friends this past summer in Nashville, TN.  I’m not a huge country music person after say the early 2000’s.  I mainly listen to other types of music.  At the event I was not as knowledgeable of some songs as the rest of the group.  I also didn’t know all of the musicians.  

During one of the sets Luke Bryan was singing and asking people to pull out their phones and “light it up.”  One by one we saw phones lighting up the stadium so much that when they turned the stadium lights it was like nothing had changed. Yes, there were over 60,000 people in attendance to do this. 

These little cell phone lights work good for close up needs for an individual, but for one phone to try to cast out the darkness in a stadium it would be difficult.  To do it together though, the darkness was cast right out.  It was interesting to see thousands of lights making this place light up.

We need others to walk with us on our mission which means we need to reach out to them for help.  This world of social media and movies make it seem like we need to be a lone wolf.  If you know anything about wolves they only survive in their packs.  On their own they die off quickly.

Just like wolves and cell phone lights we need others to come along side us to move forward.  We need to be able to ask for help, use our leadership skills to gain engagement, and be vulnerable.  That’s right we need to be vulnerable and ask for help.  One of the key ingredients of influence is vulnerability.  Yes, just like cooking, if we miss an ingredient the meal does not tast good and is tossed out.  

It is scary, but we have to take the risk to let others see who we are and they will more than likely offer a hand to help. We need to be comfortable in the uncomfortable in order to move forward with others.  Yes it’s messy sometimes, and there are different points of view that we need to work through on different topics.  We need to push through the hard stuff to get to the place we want to go.

There is the quote that says, if we want to go fast go by ourselves, but if we want to go far, we need to go with others.  

Just like scaling mount Everest, we need to have a group of people to reach the summit.  Most of those that have tried to do it by themselves have failed, or paid the ultimate price.  

Work with others and be vulnerable to be able to move forward is key.  

If we do then we can light up the world!

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

Not Customer Service, But Customer Experience

Have you ever had to wait an extremely long time for your food at a restaurant when you were starving?  Asking the wait staff for an update on the food seemed to bother them from their already busy agenda.  Meanwhile we believe that death is at our door. 

Upon asking the wait staff for an update, they seem not to care sometimes.  Sometimes we might get a part of the order taken off our bill.  Maybe the manager has to get involved to resolve the issue.  Tips are dwindled and the likelihood of returning to the establishment decreases by the second.

I was in Franklin Tennessee which is about 30 minutes south of Nashville this past summer.  It’s a great city where a lot of country singers live and other wealthy individuals.  It is a great little downtown filled with restaurants and shops.  There is one establishment that people rave about so the group of us decided to stop in.

We weren’t starving, but we decided to venture in and check it out.  I won’t give the name away, but they have these things called BONUTS that are delicious.  We ordered a set to go as well as some sweet tea.  You can’t go south without having sweet tea! 

After we ordered the person taking the order advised us to wait at a table in the middle of the room.  After about 15 minutes the waitress came by with a plate with BONUTS on them and we were confused because we asked for “to go”.  She dropped these off and then said she would get us some to go.

Another 15 minutes went by and nothing.  Now we had already paid so we were getting ready to just stand up and leave.  Figuring we had gotten what we paid for so no really harm done just some time spent waiting. 

We had asked someone working there to see if the order was coming soon and they went to check.  When they came back, they gave us a refund, gave us the to go order, and then another order because we sat for so long.   They also refused repeatedly to take the money back.  I mean we got what we paid for, but they were insistent that we be refunded. 

The running total now is three orders of BONUTS and a full refund because they were sorry for the wait.  I mean that is over and above customer service.  Not just here is your order, but here is your money back as well and oh let’s give you another order.  That is exceptional service and that is what drives customer loyalty.

When we go back to the Nashville area again, where do you think we will be going.  When I hear friends and family are traveling there, what do you think I will tell them when I mention places to stop?

When we are serving customers, we need to think about the customer experience.  Not that others should perform the job that are supposed to, but if we come in contact with the customer and they express a need we need to serve them well also.  We need to make sure we do our best to give the customer a great experience. 

If we do serve the customer well and provide an exceptional experience then they will be like sales people for us.  Just like I am writing about my story to share with all of you.  Our customers will share with all of their friends and family about the exceptional experience. 

Keep that in mind when serving customers and how we approach them.  We need to give them an exceptional experience if we want to drive customer loyalty.  Not just a punch card, but experience is what generates customer loyalty.

Now the flip side to that is if we underserve and provide a poor customer experience, what do you think they will say about our organization. 

We reap what we sow.  Plant seeds of exceptional experience and we will reap a great harvest in the future.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

Business Decisions Through This Filter

When I first entered the sales force, I was instructed to view my territory as if it was my own company and make decisions as such.  This was hard for me as an engineer because I was used to thinking about projects that someone else told me to work on. 

I didn’t have a business degree.  I didn’t have any understanding of how a business functioned outside of my little box of fixing and redesigning things.  This was hard for me to wrap my black and white, ones and zeros mind around.  What was this grey area people talked about?

As you can see thinking about my sales territory as if it was my own company was not an easy task for me.  It took me really making efforts to learn about business and learn from a mentor before I was able to wrap my mind around the concept.  This was not an over-night thing either.

I started reading books, taking trainings, and constantly learning so that I would be able to apply this concept.  That is why I am able to run my own company.  Without that prior training this would not have been possible.

Far too often people get into business by making a product / service and learn from one hardship after another.  Yes, it is okay to learn from mistakes and we typically learn more than when we have successes.  We should start out taking a business class when we start to go out on our own.  Not a full four year degree, but learning about business terms.

Not only will it help us learn more about business, but it will increase our capacity at our current job helping us to understand decisions better.  This makes us more valuable at our current job, and then helps us start out better on our future careers.  It’s like deciding to put on shoes prior running over rocky terrain. 

So how do we wrap our minds around this?  How do we decide our current position in finance, or materials would be our business.  By simply filtering our decisions through  this statement. “If this was my business would I make this decision.” 

Most people function as this is someone else’s pocket the cost is coming out of so they don’t think twice of spending the money.  I remember a conference when the speaker stated that we are to reach into our pockets to give something to charity, then follows up it by having us hand our wallets to the person to our left.  Now we are asked how much we would be willing to give to charity. 

Everyone erupted in laughter because we would empty the other person’s wallet without thinking, but when it was our own wallet… 

If we start filter business decisions through this filter as this is my company before we make the decision, we will make better decisions for the organization.   We will be more connected psychologically to the decision as well. 

Next time you are to make a decision in business, frame it in this mindset and see if your view changes.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

Profitability vs. Revenue

I pride myself as being a dumb sales guy.  I do that as joking with customers when we have talks to lower the bar so when I over deliver, I look better in their eyes. 

One thing that I had to learn as I played in larger value discussions is understanding that more revenue did not make the organization more profitable.  That’s right, just selling more stuff does not out sell our costs sometimes.  When we are setting up sales prices to drive our revenue, we really need to study the P and L.  That’s profit and loss.

As I have grown my capacity as a sales professional, I have learned that profitability is more important than sales revenue.  If we sell at negative profit margins then we will soon be bankrupt.  Unfortunately, I did not understand this concept when I first got into sales.

I was constantly frustrated when we would have a sales program that would have iteration 4 by the time I booked half of my customers.  I would have to keep changing my prices weekly so some customers would get a price increase, or decrease and there was no way I could control it.

Let me share a word of advice.  If you think customers don’t talk to each other even though they say they are adversaries, you are wrong.  They talk and usually are more friends than we realize. 

What can we do as sales professionals to understand the profit and loss better?  Why not ask questions and continue to learn how the organization functions?  If it is an organization that fosters a culture of growth and service then they will likely see this request as a way to help groom a future executive. 

We need to understand the basics of our profitability if we are going to sit with a customer because they will always ask for a better deal.  We do it whenever we go out and shop, so why wouldn’t our customers ask.  When we understand our profitability then we can truly know why we can or can not drop the price.  We need to understand this if we are going to be successful.

If we go out and sell a bunch of products / services at losses we will soon be “promoted to customer.”  That’s just a nice way of saying fired.  We need to take pride in understanding our profitability if we are going to succeed. 

This does not mean that we need to go to college to get a financial degree to understand terms.  I haven’t done that.  We should learn about those terms and understand a P and L sheet as well as ask questions.  Yes, we have to be vulnerable enough to ask for clarification and understanding.  This is hard for sales people because we want to think we know everything.  The truly smartest people are those that know their limits and are okay with being vulnerable to learn.

Knowing our profitability will allow us to gain more success and a better future.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

It's Hard To Move Away From The Cheapest Price

Have you ever wanted to win business so bad you felt compelled to drop your sales price?  Was there a customer that seemed so good to be true that you needed to decrease the price to secure this new business?  How about a large organization that would be the largest sales volume for you and your organization that you wanted to win it no matter what.

These are some of the stories I hear all the time and then when the win misses the volumes that were guaranteed the sales team is accused of missing the revenue.  Then the sales team is informed they need to get a price increase not tool long after the business is secured.

I have had to do this a few times in my history in sales.  One occasion was when business was won prior to me coming aboard and it was done so at such low profit that when we looked at the financials we were actually losing money every time we shipped something to the customer.

Guess who got tasked with a 20 percent increase.  Before you think 20 percent is not that much, it was on items that cost over $3000 per item.  That impact would affect the customer my millions each year.  Especially since they had orders already secured by their customers.

Typically, there are increases of a few percentage points, less in double digits, and very little that have a two in front of them.  The customer relationship was stressed and that will likely lead them to find ways to sell product for less money.  That is usually done by resourcing product.

I say this to highlight when we are selling to customers, we need to make sure that we stand behind our value and not just try to sell a product / service.  If we stand behind the value then we can have a conversation up front with the customer to let them know that we can offer a product / service for this investment.  We can stand firm in the value we offer and not have uncomfortable discussions in the future. 

We may lose some opportunities, but we will be known to the marketplace as the higher value option and we will still have customers that want to invest.  This also helps us really find who our ideal customer is.  Do we want someone that will try to decrease our price at every turn in the future and treat us like a commodity, or do we want someone that will want to partner with us and invest in the higher value product / service.

Sales teams sometimes forget that we offer value and we should know that we are not willing to lower our value for a new customer unless we have calls to action in the agreement that if the customer does not hit volumes, then we are able to come back for discussions.  We need to stand by our value we offer.

Without setting value for ourselves, the customer won’t either.  We need to make sure that the relationship is a mutual one and not just a one-way commodity purchased.  When we can achieve these kind of customers that view us as true partners that are not just trying to cut out pricing at every turn, we will be more profitable and have less of these price increase discussions in the future.  Both parties will function well and make profits.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

How are Your Goals Doing?

New Years resolutions are made each and every December 31st and fail by the first two weeks of the new year.  Only about 8% of people achieve goals according to the university of Scranton.  Only 8% succeed in their goals.  That is staggering.

We wonder why productivity is low and that we can’t stick to things?  It’s staggering to think about how many people don’t take time to work on their goals.  Now I have to say that it wasn’t until about 5 years ago that I jumped onto the 8% train.  I just pushed forward on whatever I thought I could do which is why I did not have much success throughout the years.  When I got disciplined and wrote down my plan, is when I started seeing change.

Each year I take time in December to look back at what I have managed to accomplish for my goals list, what I need to focus on, and what my core values still are.  I actually use the EOS system for my goal setting and I write them down and work through them each quarter of the year.  This allows me to keep reviewing and seeing how close I am towards the larger goals on a quarterly basis. 

Now I am not saying that I am perfect.  I do miss some goals like trying to get down to a weight target, or achieving my annual sales numbers.  Even if I fail for the target, I am still making movement which is better than aiming at nothing.  If we set a goal and hope to achieve it, then we are at a disadvantage because without a plan hopes / dreams perish.

We need to have action to put forth towards our goals.  Other leadership gurus will tell you that you have to have smart goals.  Which means they have to be specific, measurable, achievable, realistic, and time bound.  That has been the system that people have been using for the past few years to describe good goals.  That is fine if you just want to check in every now and then to see how you are doing, but for intentional people we need to be checking on them at least once a quarter if not more.

I’m more of an application oriented / task person, so my goals revolve around me using my goals as steps in a larger process to achieve them.  That is why I like the EOS system that I can make smaller goals each quarter for the larger goals.  

If I need to make so many blog posts per year, or videos per year, I need to break down how many I need to do per month and make sure that I action accordingly.  Because I also like to compete with myself, I try to beat the timing each and every time.

We need to have goals and break them down into manageable process steps that we can work to make our goals come true.  By simply putting something down on paper we will not be able to make goals come true.  We need to make a plan and have a process in place to work towards those goals each and every day / week.  

Kind of like waiting till the last minute of semester to study for a final exam.  It typically does not work out well to wait until the last minute which then seems like an overwhelming task.  If we take it small bits over time to truly learn the material, we will be able to walk into the final exam with more confidence.   

We need to set goals and back up those goals with a plan if we want any chance of success.  What are some of your goals that you are working towards and how are you doing on them thus far?  We are over halfway through the year so we need to pick up the pace to finish strong.  We don’t walk to the finish line, we run!

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

How Are You Managing Your B-Word?

I have posted multiple blog posts and Youtube videos on the B-Word.  That word that people often think about as a curse word, but one that used properly will help you succeed.  Yes, I’m talking about budgets.

Using the B-word sounds like it is taboo and most people don’t talk about it much.  The issue is because people don’t like talking about how much money they have.  They don’t want to risk others looking poorly on them because they make more or less than the others around them.

People do however like to talk about their cars, extravagant vacations, large homes / kitchen renovations, and other stuff.  They like posting to social media about all their stuff and experiences, but not how they are paying for it.  Budgets have become a taboo word just like talking about paying with cash.  People talk about cars and reference their monthly payment instead of the total cost.

I used to do this too to impress all the people that I didn’t like just to show my status.  What I found out though is that the really wealthy people actually use fundamental financial terms when they talk about doing things.  What is the budget for doing thing?

The really wealthy don’t even reference the financial part of budgets.  They refer to the time investment for this new venture.  The really wealthy actually talk about time as a part of their investment criteria.  Time is one of those things that no matter how much money we have, we can not add, or multiply time.  We can not add more time.  We can minimize the time required for a venture, but not buy more time.

We should be using budget into our vocabulary if we want to get to a better quality of life.  Whether it is a time commitment, financial investment, or energy commitment, we need to make sure we are budgeting for all aspects.  This will help us understand if the cost is worth the investment. 

I recently detailed my wife’s and son’s vehicles.  Total investment on a nice warm Saturday was about four hours.  Their vehicles are smaller than my truck and are easier for me to do.  I decided that I would work on their vehicles because combined it would cost me about $250 for five hours of my time to do both.  The cheapest detailer I could find would cost that much for one vehicle.  

The investment of my time was good and my son actually helped so it was a teaching moment.  For my truck that would take me at least four hours to do, I am going to pay to have that done.  The reason being is it will be able to be done while I work and the trusted individual doing the work will do an amazing job for me.  

I grew up with not a great deal of money so I value being able to do things with my own hands, but as I have gotten older and make more money I am realizing that by outsourcing some things it will free me up to do more meaningful tasks that will provide me a better return on investment. 

I will be allowed more quality time with my wife and kids by having someone else do some of the work as well as possibly skipping the potential for a harmful accident.  Another example is cutting down a large evergreen tree in my back yard.  I have the tools to do this, but paying someone to drop the tree that is in a tight spot will likely cost me a great deal less than dropping the tree on the neighbor’s fence, sending me to the emergency room, etc.  I would gladly pay someone the few hundred dollars to avoid a ride in an ambulance and potential to damage property.

Just because we can do something, does not mean we are less of a man or woman because we chose to let others perform the work.  By using budgets to figure out the payoff and decisions we will be able to make the most impact with our resources.  

We need to use budgets in our vocabulary in order to get to a better place.  

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training