Happy Work week to all you out there. And if you are anywhere outside of the south, I hope you are warm lol
A follow up from this weekend’s blog I wanted to further dive into Rapport with some information that was highlighted in Robert Cialdini’s book Called “Influence” and highlighted as I read his new book called “Pre-Suasion”
Robert highlights six social influence “Reciprocation, Liking, Social Proof, Authority, Scarcity, Consistency. These influences are related to rapport and building the trust with your potential customers. Keeping in mind that you need to utilize them ethically, but knowing them will help you navigate how people think. Utilizing these six social influences will allow you to help your customers faster to get to where they want to go. Also, when you know you have arrived with rapport is when your customer considers you one of them / like them. That is when they are calling you for all sorts of questions that have no bearing on work, but to catch up and get your opinions.
As some of you might know I am a really really really slow reader, but I have learned a while back that those who are successful are always trying to grow and learn. Something that I have been focused on since starting in sales. Yes, I do read more books in the past few years compared to all the books in school / college. I actually like it now as well 😊
Sincerely,
Kevin Sidebottom
Sales and Leadership Enterprises