Happy Saturday everyone,
I hope you are enjoying this November and are ready for one of my favorite holidays, Thanksgiving! I enjoy eating and eating bad food. So I am eating really healthy and working out extra hard so I can go for it in a couple weeks!
As I stated earlier I went up to Ann Arbor, Michigan for a National Speakers Association meeting. It was a great meeting and I am glad that I went! There was a great deal of content on speaking that I am grateful to have absorbed. I will be downloading quite a bit tomorrow and Monday from today. Some content I will put in future blog posts.
Today’s post I want to talk about elevator pitches. I remember when I first got into sales this was the language you needed to use when someone asked what you did. People came up with all sorts of weird pitches. Then it was your unique selling position was what you needed to craft so when you talked to customers.
Today the discussion was to use your positioning statement for when you talk to people. That is how we started the meeting. Today we went around out tables to work on these. It was a fun activity. Today I started my positioning statement which looks like this “I work with organizations just like yours that want to increase sales and influence so that they can improve profits and elevate their people.”
This flows with my company which is Sales and Leadership Enterprises. I emphasize the fact that I help people walk through the sales process and how salespeople can intentionally understand where they are at in the process. Using the same process this helps leaders gain influence from customers as well as those that work with them.
Today now that we no longer use the elevator pitch we move into the positioning statement where we want to be in our customer’s minds.
What is your positioning statement? Lets hear it and if you’d like to craft it leave a comment below and lets craft it.
Sincerely,
Kevin Sidebottom
Sales and Leadership Enterprises