Navigating the Long Sales Process and Preventing Team Burnout

Why Building Relationships is the Cornerstone of Sales and Leadership

December 21, 2024

In both sales and leadership, relationships aren’t just important, they’re everything. You can have the best product, the most innovative ideas, or the sharpest strategy, but if you can’t build strong, genuine relationships, you’re going nowhere fast. Here’s why relationships are the game-changer that separates the mediocre from the exceptional.

Trust is the Currency of Sales

In sales, trust isn’t a bonus, it’s a necessity. People don’t buy from companies; they buy from people they know, like, and trust. Building relationships allows you to establish that trust, turning prospects into loyal customers. It’s not about making a quick sale, it’s about creating a connection that makes your customers think of you first when they need a solution.

Long-Term Gains: A strong relationship means repeat business, referrals, and a customer who sticks with you through thick and thin. It’s the difference between a one-time transaction and a client for life.
Easier Sales Process: When you’ve built trust, the sales process becomes smoother. Clients don’t need as much convincing—they know you’ve got their back, so they’re more likely to say yes.

Influence Through Connection

Great leaders aren’t just managers, they’re relationship builders. Leadership is about influencing others, and influence is rooted in relationships. When you take the time to connect with your team, understand their needs, and genuinely care about their success, they’ll go the extra mile for you.

Increased Loyalty: Employees don’t leave companies; they leave bad leaders. Building strong relationships with your team fosters loyalty, reducing turnover and creating a more stable, productive environment.
Motivation and Morale: A leader who invests in relationships understands what drives their people. This insight helps you motivate your team effectively, boost morale, and inspire them to achieve more.
Stronger Teams: When relationships are strong, so is the team. Collaboration improves, communication flows better, and conflicts are resolved more easily when there’s a foundation of trust and respect.

Relationships Open Doors

Whether in sales or leadership, relationships open doors that would otherwise stay closed. A strong network can introduce you to new opportunities, provide valuable insights, and help you overcome challenges. In sales, it can lead to new prospects and markets. In leadership, it can connect you with mentors, partners, and resources that elevate your game.

In sales and leadership, success isn’t just about what you know, it’s about who you know and, more importantly, how well you relate to them. Building relationships is the foundation of trust, influence, and opportunity. It’s not an optional extra; it’s the core of what makes you effective, respected, and ultimately successful. Invest in relationships, and you’ll see the rewards in every aspect of your career.

Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Stop Gambling And Start Winning With Others: https://www.kevinsidebottom.com/stopgambling

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Customer Entertainment Secrets

December 7, 2024

Entertaining customers is a classic strategy for building relationships, sealing deals, and keeping your brand top of mind. But the way you entertain can make a big difference in your bottom line and the effectiveness of those relationships. Here are some secrets to making customer entertainment work for you without breaking the bank or damaging the connections.

Secret #1

The Cheaper, More Effective Option

When it comes to entertaining clients, breakfast is a goldmine that’s often overlooked. Here’s why:

Breakfast meetings are typically much cheaper than lunch or dinner. You can treat a client to a quality meal without the high costs of a steak dinner or cocktails. Plus, breakfast spots tend to have a more relaxed vibe, which can lead to more genuine, productive conversations.
Breakfast meetings set the tone for the day. Both you and your client are fresh, focused, and less likely to be distracted by the day’s demands. It’s a great time to discuss big ideas, strategize, and make decisions before the workday chaos kicks in. Ever tried to entertain a grumpy customer after a long day of meetings and emails that have had the opportunity to piss them off before meeting with you?
Breakfast meetings are usually quicker, which respects your client’s time while still allowing you to connect meaningfully. A 60-minute breakfast can be more impactful than a drawn-out lunch or dinner, giving you plenty of time to get to the heart of the matter without overstaying your welcome.

Secret #2

A Smart Marketing Move

Outfitting your team and your clients with branded merchandise is a simple yet powerful marketing tool. But if you’re not buying in bulk, you’re missing out. Here’s how setting up your marketing department to buy shirts wholesale can make a difference:

Buying shirts in bulk drastically reduces the per-unit cost. This allows you to stretch your marketing budget further, giving you more opportunities to distribute branded merchandise without overspending.
By having a stock of high-quality, consistently branded shirts, you ensure that your brand is represented uniformly at all events, meetings, and casual encounters. This consistency reinforces your brand’s image and helps clients and prospects remember you.
Bulk-buying shirts means you always have something on hand to give to clients, whether as a thank-you for a deal, a gift at events, or a simple gesture to keep your brand top of mind. A well-timed gift can strengthen relationships and keep your company front and center in your client’s mind.

Secret #3

Less is More

Entertaining customers is essential, but there’s a fine line between effective relationship-building and overkill. Here’s why too much entertainment can backfire:

When every meeting involves an elaborate dinner or event, it loses its impact. The client might start to see these gestures as routine rather than special, which can diminish their appreciation and the effectiveness of the entertainment.
If clients feel like you’re trying too hard to impress them with constant wining and dining, they might start to question your motives. Over-entertaining can come across as desperate or insincere, which can erode trust rather than build it.
Too much focus on entertainment can take the relationship away from its professional core. Clients might feel pressured to reciprocate or may even start to resent the intrusion on their time. It’s essential to strike a balance that keeps the relationship professional and respectful. Plus there are rules about how much a customer can receive which could flag you as someone that is on the naughty list with purchasing organizations.

Customer entertainment is a powerful tool, but only when used strategically. Opt for breakfast meetings to maximize cost-effectiveness and productivity. Set up your marketing department to buy shirts wholesale, ensuring you always have a branded gift ready for any occasion. And remember—less is often more when it comes to entertaining. Keep it genuine, focused, and balanced to build strong, lasting relationships that benefit both you and your clients.

Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Stop Gambling And Start Winning With Others: https://www.kevinsidebottom.com/stopgambling

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Stretching Your Sales Relationships

November 23, 2024

In sales, it's easy to get caught up in closing deals and hitting targets. But if you’re only focusing on transactions, you’re missing out on the opportunity to grow deeper relationships with customer and team members. These are the connections that go beyond the immediate sale and push you to grow, innovate, and will elevate your approach.

Stretch Relationships Push You to Be Better

When you engage with clients who challenge you—who expect more, demand excellence, and push the limits, you’re forced to up your game. These aren’t just customers; they’re partners in growth. Stretching relationships require you to think bigger, offer more value, and constantly innovate. They pull you out of your comfort zone and push you to deliver at your highest potential.

They Lead to Long-Term Success

Stretching relationship isn’t about making a quick buck; it’s about building something lasting. These clients aren’t looking for a one-off transaction, they’re in it for the long haul. By investing in these relationships, you’re securing long-term success. Repeat business, referrals, and a solid reputation all come from cultivating these deep, meaningful connections.

They Open New Opportunities

Clients who stretch you often open doors you didn’t even know existed. They connect you to new markets, introduce you to key players, and expand your network. Stretched relationships are the ones that lead to big breakthroughs and new business ventures because they push you into areas of opportunity that you wouldn’t have explored otherwise.

They Build Mutual Trust and Respect

When you stretch for a client, and they stretch back, something powerful happens, you build a relationship based on mutual trust and respect. These are the clients who will stand by you through thick and thin because they know you’ve got their back, just as they have yours. This trust becomes the foundation for all future business and collaboration.

Stretching relationships are the secret weapon in sales. They push you to be better, secure long-term success, open new opportunities, and build unshakable trust. Stop settling for easy wins and start stretching. It’s in these challenging, growth-oriented relationships that you’ll find the real rewards in sales.

Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Stop Gambling And Start Winning With Others: https://www.kevinsidebottom.com/stopgambling

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Why Saying "No" in Sales Can Be Your Secret Weapon

November 16, 2024

In sales, the word “no” is often treated like a four-letter word. We’re conditioned to believe that saying no to a prospect or a client is a missed opportunity, a failure, or even a step back. But here’s the truth: knowing when to say no can be the difference between being a desperate salesperson and being a successful, respected professional.

Saying No Protects Your Value

When you say yes to every request or discount, you’re not just closing a sale—you’re undercutting your own value. Not every deal is worth it. If a prospect is pushing for a price that compromises your margins or demands that don’t align with your product's value, it’s time to say no. This protects your brand and ensures that you’re building relationships with clients who respect what you offer.

No Builds Credibility

Saying no demonstrates that you’re not just chasing a commission—you’re committed to delivering value. When you’re willing to walk away from a bad fit, clients respect you more. They see you as a consultant, not just a greedy salesperson. This credibility makes your yeses more meaningful because they know they’re not getting a generic pitch. Instead, they’re getting a solution that genuinely works for them.

It Creates Scarcity

Scarcity drives demand. When you say no, you create a sense of exclusivity. If you’re willing to turn down a deal, it signals that your product or service isn’t just for anyone it’s actually for the right partner. This can make your offer more appealing and desirable, increasing the perceived value in the eyes of prospects.

No Saves Time

Not every prospect is going to be a good fit. Saying no early on prevents you from wasting time and energy on leads that are unlikely to convert into a successful partnership. It frees you up to focus on high-potential opportunities that align with your goals and values.

No Sets Boundaries

Saying no sets clear boundaries, which is essential for maintaining healthy relationships. It prevents scope creep, unrealistic expectations, and the burnout that comes from overcommitting. Healthy boundaries lead to better outcomes, both for you and your partners.

Saying no isn’t about shutting doors—it’s about opening the right ones. It’s a powerful tool that can protect your value, build credibility, create demand, save time, and establish healthy boundaries. In sales, knowing when to say no can turn a risky gamble into a strategic win. Don’t fear “No” use it to your advantage.

Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Stop Gambling And Start Winning With Others: https://www.kevinsidebottom.com/stopgambling

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Unlocking Profit Growth

October 5, 2024

In the dynamic landscape of business, profit growth stands as the cornerstone of success. Every organization, regardless of its size or sector, aims to achieve sustainable growth in its bottom line. However, achieving this goal isn't merely about increasing sales or cutting costs; it requires a multifaceted approach that addresses various aspects of the business ecosystem.

Striking A Balance

At the heart of profit growth lies the delicate balance between costs and sales prices. While reducing costs can directly impact profitability, it's crucial not to compromise on the quality or value offered to customers. Instead, businesses should focus on optimizing operational efficiency, streamlining processes, and embracing technology to reduce overheads without sacrificing product or service excellence.

Equally important is setting strategic pricing that reflects the value proposition while remaining competitive in the market. Pricing strategies should consider factors such as production costs, market demand, competitor pricing, and perceived value. By finding the sweet spot between cost-effectiveness and pricing strategy, businesses can maximize profitability without alienating their customer base.

The Foundation of Sustainable Growth

Trust serves as the cornerstone of every successful organization. Internally, fostering a culture of transparency, accountability, and mutual respect cultivates trust among employees, driving productivity, innovation, and employee retention. When employees trust their organization, they're more likely to go the extra mile, leading to improved operational efficiency and ultimately, higher profitability.

Externally, building trust with customers is paramount. In an era where consumers have myriad options at their fingertips, trust can be a key differentiator. Businesses can earn customer trust by consistently delivering on promises, providing exceptional customer service, and prioritizing ethical practices. Transparent communication, honest dealings, and a commitment to customer satisfaction build lasting relationships that translate into customer loyalty and repeat business.

Making the Customer a Hero of Their Story

In the narrative of business, customers aren't merely passive participants; they are the lifeblood of success. Recognizing and embracing this perspective can revolutionize the way businesses approach customer engagement and satisfaction. Instead of focusing solely on selling products or services, businesses should strive to empower customers, making them the heroes of their own stories.

This entails understanding customer needs, pain points, and aspirations on a deeper level. By offering tailored solutions, personalized experiences, and ongoing support, businesses can position themselves as trusted allies in their customers' journeys. Celebrating customer successes, soliciting feedback, and continuously refining offerings based on customer insights further solidify the bond between businesses and their clientele.

Profit growth isn't a singular pursuit; it's a multifaceted journey that encompasses various dimensions of business operations and customer interactions. By striking the right balance between costs and pricing, fostering trust internally and externally, and placing customers at the center of the narrative, businesses can unlock sustainable growth and establish themselves as industry leaders.

Have a great week!

Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Strategies for Driving Growth and Success With Your Sales Team

September 28, 2024

In the fast-paced world of sales, effective management is key to driving growth and achieving success. Yet, traditional management approaches often fall short when it comes to inspiring and motivating sales teams to reach their full potential. To truly unlock growth in sales, managers must adopt a leadership mindset, invest in their teams, maintain regular communication, and empower sales professionals to become the heroes of their own success stories. In this post, we'll explore these strategies and how they can lead to transformative results for sales teams.

Lead, Don't Manage

Effective sales leadership goes beyond simply managing tasks and quotas; it involves inspiring and guiding sales professionals to excel. Rather than micromanaging every aspect of their team's activities, sales managers should focus on leading by example, providing mentorship, and empowering their teams to take ownership of their success. By fostering a culture of leadership and accountability, managers can cultivate a high-performing sales team that is driven to achieve and exceed its goals.

Invest in Your Team

Investing in the development and growth of sales team members is crucial for long-term success. This investment can take many forms, including providing training and professional development opportunities, offering coaching and feedback, and providing resources and support to help sales professionals excel in their roles. By investing in their team's success, managers demonstrate their commitment to their employees' growth and development, fostering loyalty, motivation, and a sense of belonging within the team.

Check In Regularly

Regular communication and feedback are essential for ensuring that sales teams stay on track and aligned with organizational goals. Rather than waiting for quarterly or annual reviews, managers should make it a priority to check in regularly with their team members to provide guidance, support, and feedback. These check-ins offer opportunities to celebrate successes, address challenges, and course-correct as needed, keeping the team focused and motivated to achieve their objectives.

Make Them the Hero of Their Own Story

Sales professionals are driven by a desire to succeed and make a meaningful impact in their roles. The managers of the sales team need to find ways to support and equip their members to become successes to help keep motivation going. Without helping the sales professionals to become “Heros Of Their Story,” the managers are failing to support the team effectively. Just like we make the customers heros, we need to make sure our team members are the hero in their stories.

Successfully managing a sales team for growth requires more than just overseeing day-to-day activities; it involves leading by example, investing in team development, maintaining regular communication, and empowering sales professionals to become the heroes of their own success stories. By adopting these strategies, sales managers can drive growth, inspire excellence, and create a culture of success within their teams.

Have a great week!

Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

What Should Be Our Sales Target This Year?

August 24, 2024

In the ever-evolving realm of business, setting realistic sales increase targets is crucial for sustained growth and profitability. However, determining the optimal target requires a strategic approach that takes into account various factors, including market dynamics, saturation levels, and forecasts. Let's explore how businesses can navigate this complex terrain to identify the right sales increase target for their unique circumstances.

Understanding Your Market

A fundamental step in setting sales increase targets is gaining a comprehensive understanding of your market. This entails analyzing market trends, customer preferences, and competitive dynamics. By conducting thorough market research, businesses can identify growth opportunities, emerging trends, and areas for differentiation. Understanding the nuances of your market enables you to set targets that are both ambitious and attainable, aligning with the realities of your industry landscape.

Assessing Market Saturation

Market saturation refers to the degree to which a market has been penetrated by existing products or services. Evaluating market saturation levels is essential for gauging the potential for further growth. In saturated markets, achieving significant sales increases may require innovative strategies, such as product differentiation, target audience expansion, or geographic diversification. However, it's also important to consider alternative approaches, such as increasing prices, which can boost revenue even in a saturated market.

Increasing Prices in High Market Saturation

In highly saturated markets, where competition is fierce and differentiation is challenging, increasing prices can be a strategic approach to boosting revenue. By positioning your product or service as premium or high-value, businesses can capitalize on the perception of quality and exclusivity. Additionally, raising prices can help mitigate the impact of saturation by focusing on a smaller, but more profitable, segment of the market. While increasing prices may result in some loss of market share, the net effect on revenue can be positive, especially if the increase in revenue from each sale outweighs the decrease in sales volume.

By setting the right sales increase target is a strategic imperative for businesses seeking sustained growth and competitiveness. By understanding market dynamics, assessing saturation levels, and analyzing market forecasts, businesses can identify realistic yet ambitious targets that drive performance and align with organizational objectives. While there is no one-size-fits-all approach to setting sales targets, a data-driven and strategic approach enables businesses to navigate uncertainty and capitalize on opportunities in today's dynamic business landscape. By considering alternative strategies such as price increases, businesses can unlock new avenues for revenue growth and enhance their competitive position in saturated markets.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Why Should I Network With Other Businesses?

August 10, 2024

In the dynamic landscape of modern business, success isn't solely determined by the quality of products or services offered. Rather, it's often the result of strategic relationships forged through networking. Businesses that recognize the importance of connecting with other businesses position themselves for growth, innovation, and longevity. Let's delve into three key reasons why networking with other businesses is essential for sustained success.

The 150-Person Rule

It's said that each person influences approximately 150 others within their network. This principle underscores the immense potential for businesses to expand their reach exponentially through strategic networking. By forming alliances with complementary businesses, entrepreneurs can tap into new audiences, gaining access to potential customers who may not have been reached through traditional marketing channels. Through shared connections, businesses can amplify their influence and extend their brand's visibility far beyond their immediate sphere of influence.

People Buy from People

In an era of relentless competition, building trust is paramount to winning over customers. People are more inclined to do business with those they know, like, and trust. Networking provides an invaluable opportunity for businesses to establish genuine connections with peers and potential clients, laying the groundwork for meaningful relationships built on trust and mutual respect. By engaging in face-to-face interactions, attending industry events, and participating in online forums, businesses can humanize their brand and differentiate themselves from impersonal competitors. Ultimately, cultivating trust through networking can lead to increased customer loyalty, higher conversion rates, and sustainable growth.

A Culture of Collaboration

In the interconnected ecosystem of business, collaboration breeds success. Other business leaders understand the challenges and opportunities unique to their industries and can offer valuable insights, resources, and support. By actively engaging with peers and fostering a spirit of reciprocity, businesses can tap into a wealth of knowledge and expertise, accelerating their growth trajectory. Moreover, by extending a helping hand to other businesses, entrepreneurs lay the groundwork for future collaboration and goodwill. As the adage goes, "Other business leaders will help us if we help them." By cultivating a culture of collaboration and mutual support, businesses can harness the collective power of their network to overcome obstacles and seize new opportunities.

Networking with other businesses isn't just a nicety—it's a strategic imperative for success in today's competitive marketplace. By leveraging the power of networks to amplify influence, build trust, and foster collaboration, businesses can position themselves for sustained growth and resilience. As people influence around 150 others, and people buy from people, businesses that prioritize relationship-building and networking stand to reap the rewards of stronger connections, increased visibility, and a competitive edge. So, let's seize the opportunity to expand our networks, forge meaningful partnerships, and propel our businesses to new heights.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Generating More Business To Business Sales

July 20, 2024

In the dynamic world of Business-to-Business (B2B) sales, success is often rooted in a combination of strategic approaches. In this blog post, we'll explore simple key areas —as powerful tools to increase your B2B sales.

Successful execution begins with a deep understanding of your customers’ needs. Prioritizing active communication to clearly document the expectations of the relationship as well as how the organization will support the customers for a successful relationship. This not only has to be communicated to the customer, but to the rest of the selling organization’s teams.

While the sales team may be able to gain the needs and document the relationship between the organizations, it is up to the operations teams to execute the plan successful and consistently. We need to have consistency how we show up with our customers so that they can build trust that we have their best interests at heart so when times get tough, they don’t jump ship to another option leaving us with excess obsolete materials driving up our costs. Far too often customer service teams fail to maintain a good level of communication as well as execution with the customer’s teams.

When the customer service team consistently underperforms things escalate quickly. Trust also is decreased as more and more resources from both organizations are required to meet to understand why there are issues in execution. This is the time when if done poorly things heat up and trust is crushed. This is why in the beginning of the relationship sales people need to have a sense of conservativism when it comes to commitments. One rule I like to use is Under commit and over produce.

Under committing and over-producing is a powerful philosophy that sets us apart in the competitive B2B landscape. It involves promising less than we deliver and then exceeding those expectations. Customer service is a vital component of over-delivering. Be responsive, proactive, and going the extra mile to address client concerns swiftly will result in a positive experience with our customer. When this is executed correctly the customer can not help but stay engaged and offer up other opportunities to the sales team.

By mastering the art of execution, maintaining unwavering consistency, and adhering to the principle of under committing and over-producing, our B2B sales strategy can reach new heights. These three pillars not only attract clients but also cultivate long-lasting relationships, positioning our businesses as a trusted partner in the ever-evolving B2B landscape. Remember, success in B2B sales is not just about selling a product; it's about delivering an exceptional experience.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

How To Increase Our Sales Revenues!

June 22, 2024

In the exhilarating world of sales, the mantra is simple: more sales, more influence, more profits. It's not just a tagline; it's a mindset, a strategy, and a relentless pursuit of success. In this blog post, we're diving into the dynamic trio of selling more, amplifying influence, and using a process as the secret sauce for unprecedented revenue growth. Buckle up, because it's time to turn your sales game into a profit powerhouse.

In sales, the bottom line is all about selling more. It’s about increasing revenues exceeding targets, and turning no’s into resounding yeses. Embrace the unapologetic art of selling. Understand your customer's needs, support them the best you can, and go after those sales with an unwavering tenacity.

In the realm of sales, influence is the golden ticket. The more influence you have, the more doors open, and the more deals seem to come your way. Cultivate your personal brand, build relationships, and position yourself as an authority in your field. Influence isn't just about closing deals; it's about leaving an indelible mark on every interaction.

Here's the game-changer – the process. Selling without a structured process is like navigating a maze blindfolded. A well-defined process not only streamlines your efforts but also ensures consistency and repeatability. It's the secret weapon that transforms sporadic wins into a steady stream of successes.

A process isn't set in stone; it's a living, breathing entity. Success leaves clues, and a dynamic salesperson knows how to adapt and conquer. Analyze what works, refine your approach, and stay ahead of the curve. A nimble adaptation to the ever-changing sales landscape is the hallmark of a true sales professional.

No let's cut to the chase – in the world of business, profit is the endgame. Selling more and wielding influence are pivotal steps, but they're all in service of the grand finale – maximizing profits. Understand your profit margins, identify areas for improvement, and let the pursuit of profit be the driving force propelling your sales endeavors.

In the pursuit of more sales, influence, and profits, never lose sight of the customer. A customer-centric approach isn't just good business; it's the ultimate revenue catalyst. Understand their pain points, exceed their expectations, and watch as satisfied customers become your most potent sales force.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Building Relationships With Influencers

April 27, 2024

In a world driven by connections and influence, recognizing the impact of influencers is paramount for businesses seeking to thrive in the digital age. This blog post explores the concept that everyone holds a sphere of influence, from global icons like Taylor Swift to the everyday person with a network of 150 individuals. Additionally, we delve into the strategy of cultivating relationships with your top customers to transform them into influential advocates who can ripple positive effects throughout their networks.

The Celebrity Influence

When we think of influencers, global celebrities like Taylor Swift often come to mind. These individuals possess the power to sway masses, shaping trends and influencing opinions. Their reach is vast, and their impact is undeniable. However, the landscape of influence extends far beyond the realm of A-list celebrities and landing one of these influencers can be costly to your organization.

Beyond the megastars, micro-influencers—individuals with a modest but engaged following—hold significant sway within niche communities. Their authenticity and relatability often result in higher engagement and trust.

We also need to recognize that each person, in their own right, wields influence over their network. From friends and family to colleagues and social media connections, the potential to shape opinions and behaviors exists in every individual's circle.

The "Dunbar Number" suggests that humans can maintain stable social relationships with approximately 150 people. This principle holds profound implications for businesses seeking to harness the influence within these networks. Recognize the value of personal relationships. By fostering meaningful connections with individuals, businesses can tap into the influence of each person within their network.

Word of Mouth Marketing

Every positive interaction with a customer has the potential to amplify through word-of-mouth. Satisfied customers become advocates, influencing others in their circle to explore and support your brand. By identifying and nurturing relationships with your most loyal and satisfied clients, you can transform them into advocates who influence their network positively.

Analyze customer data to identify your top 10 clients—those who consistently engage with and support your brand. These individuals become the focal point of your advocacy strategy. Offering these customers unparalleled support and personalized experiences. Happy customers are not only likely to stay but also become vocal supporters of your brand.

Ask them to share the success stories from using your product / service whether through testimonials, case studies, or collaborative content, highlight their achievements to inspire trust and admiration within their network.

Influence is a multifaceted concept that extends beyond global celebrities to encompass the vast network of connections each person holds. By recognizing the power of micro-influencers and understanding the dynamics of personal networks, businesses can strategically leverage relationships with their top customers. Transforming satisfied clients into influential advocates creates a ripple effect that extends far beyond individual transactions, ultimately shaping the success and perception of your brand in the digital landscape.

I hope this helps and I hope you have a great day!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

How To Increase Your Sales With The Right Process

March 9, 2024

In the ever-evolving landscape of sales, efficiency is the key to success. The Sales Process Uncovered was created to provide a blueprint for sales professionals to not only streamline their approach but also liberate their minds for more strategic thinking. In this blog post, we will explore how focusing on efficiency, speed, and mental freedom can elevate the sales process and lead to increased success.

Efficiency is the linchpin of any successful sales process. By embracing a methodical and well-structured approach, sales professionals can navigate through the complexities of the sales cycle with precision. The Sales Process Uncovered emphasizes the importance of efficiency from prospecting to closing the deal.

An efficient sales process ensures that time and resources are utilized optimally, allowing sales professionals to focus on what truly matters – building relationships and securing deals. By reducing redundancy and eliminating unnecessary steps, the sales team can operate with heightened effectiveness, translating into increased sales figures.

In today's fast-paced business environment, speed is a competitive advantage. The Sales Process Uncovered recognizes the need for agility, encouraging sales professionals to move swiftly through the sales cycle without compromising quality. By minimizing delays, responding promptly to client needs, and expediting decision-making processes, sales teams can gain a significant edge.

A streamlined sales process not only accelerates the time it takes to convert leads into customers but also positions the business as responsive and dynamic. This agility is particularly crucial in capturing opportunities before competitors do, contributing to increased sales revenue and market share.

The right process doesn't just focus on the mechanical aspects of selling; it also acknowledges the importance of mental freedom. When sales professionals are burdened with unnecessary administrative tasks or bogged down by convoluted processes, their ability to think strategically is compromised.

By implementing an efficient and straightforward sales process, individuals are freed from the basic day-to-day operations. This mental freedom empowers sales professionals to engage in higher-level strategic thinking, identify innovative solutions, and adapt quickly to changing market dynamics. Ultimately, a liberated mind is a catalyst for creativity, enabling the sales team to approach challenges with fresh perspectives and uncover new avenues for growth.

The Sales Process Uncovered champions efficiency, speed, and mental freedom. By embracing this approach, sales professionals can unlock their full potential, streamline their efforts, and increase their sales prowess.

Have a great week! Happy Selling!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

90 Days After The Sale Is Sooooo Important

March 2, 2024

In the narrative of customer success, the customer should emerge as the hero of their own story. This involves going beyond the initial transaction and actively helping customers realize the full potential of their purchase. Whether it's guiding them through product features, offering additional resources, or addressing post-purchase concerns, businesses have an opportunity to empower customers to be the heroes of their own success stories.

By ensuring that customers feel supported and equipped to overcome challenges, businesses create a narrative where the customer is the protagonist, showcasing the positive impact their product or service has on their journey. This approach not only enhances the customer experience but also fosters a sense of loyalty and appreciation.

Trust is the cornerstone of any enduring customer relationship. The 90-day period after the sale is a critical window where customers assess the level of support and commitment from the business. Actively engaging with customers during this time, providing timely assistance, and addressing any concerns that may arise showcases a commitment to their success beyond the initial transaction.

This sustained support builds trust by demonstrating that the business is genuinely invested in the customer's satisfaction and ongoing success. Trust is not only earned through the quality of the product or service but also through the reliability and accessibility of the support provided.

In the age of social media and online reviews, satisfied customers can be powerful advocates. Making customers heroes of their own stories creates a ripple effect where they are more likely to share their positive experiences with others. This word-of-mouth marketing is a potent tool for influencing potential customers and shaping the overall reputation of a business.

Businesses that actively support customers beyond the sale not only create satisfied customers but also foster a community of advocates who willingly share their success stories. This influence extends far beyond the 90-day mark, contributing to long-term brand loyalty and attracting new customers based on the positive experiences of existing ones.

Beyond the initial transaction, businesses have the opportunity to contribute to the narrative of their customers' success stories. In doing so, they not only build trust but also wield a powerful influence that extends far beyond individual transactions, shaping the perception of their brand in the eyes of both current and prospective customers.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

What Is Sales Account Management

December 16, 2023

Sales account management entails building strong, trust-based relationships with a specific group of accounts. This role goes beyond merely selling products or services. Instead, account managers act as the primary point of contact, serving as a trusted advisor to their clients. They understand their customers' needs, challenges, and goals and work collaboratively to address them. Account managers serve as advocates for their clients within the company, ensuring excellent customer service, facilitating problem-solving, and identifying opportunities for growth. By providing personalized attention and tailored solutions, they build customer loyalty and enhance the overall customer experience.

Successful sales account management requires a deep understanding of financial metrics and profitability analysis. Account managers must be able to evaluate the profitability of each account and make data-driven decisions to allocate resources effectively. By analyzing sales data, pricing structures, and costs, account managers can identify opportunities for margin improvement, cost reduction, and upselling or cross-selling. This financial acumen allows them to prioritize accounts, allocate resources, and optimize sales strategies to maximize profitability and drive sustainable growth.

Growing account revenues is a core objective of sales account management. To achieve this, account managers employ various strategies tailored to their customers' unique needs. Some effective strategies include:

Building Strong Relationships: Account managers focus on building trust, understanding their clients' businesses, and aligning their products or services with their customers' goals. By nurturing relationships and delivering exceptional value, they encourage account expansion and repeat business.

Upselling and Cross-Selling: Account managers identify opportunities to upsell or cross-sell relevant products or services to their existing accounts. By understanding their customers' evolving needs and providing tailored recommendations, they can increase the average deal size and revenue per account.

Identifying Growth Opportunities: Account managers actively seek out opportunities for account expansion by identifying new projects, markets, or business initiatives within their customers' organizations. By staying informed about industry trends and customer challenges, they position themselves as strategic partners and help drive their clients' growth.

Sales account management is a specialized role that focuses on building and maintaining strong customer relationships to drive sustainable revenue growth. Account managers act as trusted advisors, utilizing their financial understanding to assess profitability and make data-driven decisions. By employing strategies such as relationship building, upselling, cross-selling, identifying growth opportunities, and providing value-added services, account managers can successfully grow account revenues and foster long-term customer loyalty. With the right combination of expertise, personalized attention, and strategic thinking, sales account management becomes an art form that drives both customer satisfaction and business success.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

https://www.kevinsidebottom.com/pricing-page

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

How To Build Customer Relationships

November 4, 2023

In today's competitive business landscape, building and nurturing strong customer relationships is more important than ever. While closing a sale may bring immediate gratification, establishing a long-term connection with customers requires a strategic approach and a genuine commitment to their success. To build lasting customer relationships, it is essential to focus on supporting customers, understanding their business, and aligning with their goals. In this blog post, we will explore these key principles and provide actionable insights for cultivating enduring customer relationships.

First we should state that building trust with customers is not a sprint, it is in fact a marathon. We need to continually focus on supporting our customers in all aspects of our organization. It encompasses creating a positive experience throughout the customer journey. Show genuine care and attention, promptly responding to queries and concerns. Be proactive in anticipating their needs and offer personalized assistance. By providing exceptional support, you build trust and foster loyalty, setting the foundation for a long-term relationship.

To truly connect with your customers, it is crucial to understand their business and their particular industry. We need to invest time in research, gather insights, and gain a deep understanding of the customer’s pain points, challenges, and opportunities. By acquiring this knowledge, you can position yourself as a strategic partner, offering tailored solutions that address their specific needs. Aligning your products or services with their goals demonstrates your commitment to their success.

Every customer has unique goals and objectives as well. Take the time to engage in meaningful conversations to understand their vision and aspirations. By actively listening and asking thoughtful questions, you can uncover valuable insights that will enable you to provide solutions aligned with their goals. Tailor your offerings to help them achieve their desired outcomes, and continuously reassess their evolving needs to stay ahead of the curve.

Clear and effective communication is the cornerstone of any successful relationship. Regularly update customers on relevant industry trends, product updates, and opportunities for growth. Be proactive in addressing any concerns or challenges they may encounter. Foster an open and transparent line of communication, encouraging feedback and actively seeking ways to improve your offerings. By being attentive and responsive, you demonstrate that their opinions matter, building trust and loyalty.

Building enduring customer relationships requires consistency in both actions and values. Be reliable in delivering on promises, meeting deadlines, and maintaining high-quality standards. Consistency creates a sense of dependability and reliability, fostering a strong foundation for trust which is something I have written about in the trust equation. By consistently providing exceptional experiences, you differentiate yourself from competitors and become the go-to partner for your customers' needs.

In the fast-paced business world, it is important to recognize that building customer relationships is a marathon, not a sprint. By focusing on supporting customers, understanding their business, and aligning with their goals, you can create long-lasting connections that go beyond individual transactions. Remember, nurturing customer relationships requires ongoing effort, active listening, and consistent communication. By becoming a trusted partner, you will foster loyalty, increase customer satisfaction, and position your business for long-term success.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

https://www.kevinsidebottom.com/pricing-page

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

How To Make A Profit In Business

September 9, 2023

In business, the pursuit of profitability remains a primary goal for entrepreneurs and organizations alike. To achieve sustainable success, it is crucial to adopt strategies that focus on optimizing profits. In this blog post, we will explore three fundamental factors that contribute to maximizing profits: understanding the sales price minus costs equation, conducting thorough market research, and scaling the workforce strategically. By implementing these strategies, you can pave the way for increased profitability and long-term growth.

1. Sales Price Minus Costs: One of the fundamental principles of profit maximization is the calculation of the sales price minus costs. To determine profitability, it is essential to analyze the revenue generated from sales and subtract the costs associated with producing or delivering the product or service. By understanding and carefully monitoring this equation, you can identify areas where costs can be minimized without compromising the quality or value of your offering. Regularly review your expenses, negotiate with suppliers, and explore more efficient processes to optimize your profit margins and you will succeed at managing good profits so you can invest back into your organization.

2. Doing Homework on the Market Place: Market research is the backbone of any successful business. Understanding your target market, customer preferences, and competitive landscape allows you to position your product or service effectively and identify opportunities for growth. Conducting thorough market research enables you to identify the pricing sweet spot—finding the balance between competitive pricing and maintaining healthy profit margins. Analyze market trends, consumer behavior, and competitor strategies to gain insights that will inform your pricing decisions and allow you to maximize profitability.

3. Scaling Workforce Strategically: While expanding your workforce may be necessary to accommodate business growth, it is essential to approach it strategically to avoid unnecessary costs that may eat into your profits. Rapidly scaling your team without careful consideration can lead to bloated overheads, inefficiencies, and potential cash flow challenges. Instead, evaluate your business needs and growth projections, and scale your workforce accordingly. Consider outsourcing certain functions or leveraging technology to automate tasks and streamline operations. By scaling strategically, you can strike a balance between productivity, cost-effectiveness, and profitability.

Maximizing profits in business requires a strategic approach that encompasses several key factors. Understanding the sales price minus costs equation enables you to optimize your profit margins by minimizing expenses while maintaining the value of your offering. Thorough market research helps you position your product or service effectively, identify competitive pricing, and identify opportunities for growth. Scaling your workforce strategically ensures that your business remains agile, efficient, and cost-effective. By implementing these strategies and continuously evaluating your business model, you can pave the way for sustainable profitability and long-term success. Remember, profitability is not just about revenue generation; it's about creating a solid foundation that supports growth, innovation, and a thriving bottom line.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

https://www.kevinsidebottom.com/pricing-page

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Writing a Sales Strategy

August 26, 2023

A sales strategy is a plan of action for achieving sales targets and objectives. It involves identifying target customers, determining the products or services to offer, setting pricing, and outlining the steps to take to close deals. It is crucial that creating a great sales strategy is essential in growing our revenue and profits. Here are some steps to help you write a sales strategy:

1. Understanding Your Market - The first step in developing a sales strategy is to identify your target market. Who are your ideal customers? What are their needs, pain points, and purchasing habits? What is the competition doing and how are they succeeding as well as faltering. By understanding your market, you can tailor your sales approach to meet their specific needs.

2. Understand What Customers Need – Ask the customer what they are having pain points with. What is concerning them to grow their business? What is their greatest area for need? What is it that they believe is missing in the product offerings at this moment. Ask lots of questions. This is crucial to understanding what the customers need.

3. Use The Correct Sales Process – The key thing that makes anyone successful is following a process. As boring as that sounds, a structured process makes us more efficient. Our speed and free thought will go up because of the process. Check out The Sales Process Uncovered Book for more information.

4. Setting Goals – Goal setting is crucial to have a target to shoot for for the team. We need to know what we are shooting for, or we will hit nothing. Creating SMART goals that are strategic and have a time table so we can gauge how we are doing to the goals.

5. Recalibrate – Just because we set our goals and our plan does not mean we are done. The market constantly changes and customers come and go. We need to recalibrate regularly, travel with sales team, and be intentional to check our plan to see if it is still relevant.

Sales strategy is essential for achieving sales targets and objectives. By using these five steps you will have a winning sales strategy to stay ahead of the competition. This increases revenue and profits. Now that is a strategy I like!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

https://www.kevinsidebottom.com/pricing-page

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Seven Tips For Business Networking For New Entrepreneurs

August 12, 2023

As a new entrepreneur, building a strong network is essential to help your business grow and achieve its goals. However, networking can be intimidating, especially when you're starting out. Here are some tips to help you network effectively:

1. Attend industry events: Look for events related to your industry and attend them. These events provide an excellent opportunity to meet other professionals and exchange ideas. They can also help you stay updated on new trends and developments in your field.

2. Come prepared: Before attending a networking event, prepare yourself. Get your energy levels up especially if you are an introvert. Be ready to engage in conversations and follow up with people afterward. A great tool that you can use for capturing leads is mobile card. I gave up handing out business cards and worrying if they would end up in bathroom stalls or trash cans…. Make sure you are not being superficial and speed dating when meeting new prospects.

3. Join networking groups: Joining networking groups is a great way to meet new people and build relationships. These groups can provide opportunities to connect with other like-minded entrepreneurs and professionals in your industry. The University of Toledo has the Family Business Center which is a great resource for business leaders. I am sure other Universities have this as well near you.

4. Build authentic relationships: Focus on building genuine relationships. Take the time to get to know people on a personal level, find common interests, and build trust. This approach will make people more likely to want to do business with you in the future.

5. Follow up: After meeting someone at a networking event, make sure to follow up with them. Send them an email or connect with them on social media. Take the time to personalize your message and show that you are genuinely interested in building a relationship. A great resource I talked about earlier is Mobilo.

6. Give before you receive: Networking is not just about what you can get from others. Look for opportunities to serve others in your network. This could be as simple as sharing information or resources, making introductions, or providing support.

7. Be consistent: Building relationships takes time and effort, so be patient and persistent. Attend events regularly, follow up with people, and stay engaged.

Networking is an essential aspect of building a successful business. By attending events, joining networking groups, building authentic relationships, following up, giving before receiving, and being consistent, you can build a strong network that will help your business grow and achieve its objectives.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

https://www.kevinsidebottom.com/pricing-page

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

Does Free Shipping Increase Sales?

May 13, 2023

Will I increase my sales if I offer free shipping? Amazon does it so does it generate more sales? How do I compete with Amazon and other big retailers?

These are some of the questions that I hear when I am coaching sales organizations with becoming the brand of choice. It’s something that sales organizations ask all the time when it comes to generating more revenues.

This is about the time that I burst the bubble about free shipping and making more sales. Amazon does offer free sales and they sell quite a bit of products on their sites every day. Sometimes I even buy too much on their site.

Yes, Amazon does offer free shipping, but they offer fast shipping, with great updates on their app that you can see how the product moves through their delivery system. They also offer really simple and low effort returns. The third thing that they do is offer free two-day shipping by a use of a subscription.

This is more than just simply offering free shipping. We need to look at our business and our product offering to understand what we can offer as a solution to our customers so that they will want to do more business with us. Likely we have more than one product / service offering that will benefit our customers far better than just free shipping.

This is the time we need to open our file cabinets and study our customers. What we can do to benefit our customers better? When we really understand our customers, we can start building partnerships with them to buy more and more of what we offer instead of one off sales. We want returning partners that will benefit the more they do business with us.

What I teach in the sales process is that we need to ask a great deal of questions at the beginning of the sales process to understand our customers. This is also the time that the customers start to believe we are really looking to help them and not just sell our products / service.

We need to get the customers to buy into us if we are ever going to sell them more. We need to make sure that we are building that influence and that is why it is crucial that we ask a great deal of questions to truly understand our customers. We need to understand their situation, their issues, and the ramifications.

If we can solve them and get the customer to a better way, then we will reap the rewards of more sales and increased revenues. Each customer has an acquisition cost and we need to make sure that we are selling enough to cover those costs to manage those customers. If we do not, then it does not matter as much about the revenue because we will have too high of costs resulting in lower profits. In the end profits are what keep businesses moving forward.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers. How can our business make more profitable transactions and stay out of the commodity battle with low profits? I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

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