If you have followed my blog posts for any length of time when we talk about what the Customer wants. You should know that the customer wants to have these three questions answered.
Do I like you?
Do I trust you?
How can you help me?
These three questions may seem simple and redundant, but if the customer does not know, like, and trust us, then we will not be doing business with them. Customers want to know that they will be served and helped to a better future. This is not just some thoughtless process they go. It is crucial for survival.
These three questions have been with us as part of our fight or flight mechanism to keep us alive. It has served us well and is a continued mechanism that has helped us as we evolve into better cultures. Having this mechanism work for us helps us stave off making poor decisions on products and services that may not meet our needs. It also keeps us away from those not so helpful individuals that just care about making money no matter the cost.
Customers are not just people who buy products and services either. They are the people we lead, work with, and interact with in social settings. If we use this filter in our view of others, we see that everyone is a customer and we are sales people. Even leaders are sales people.
We need to treat those that we interact with as customers of our own personal brand if we are going to be successful. Whether it is a sports team, political, non-profit, or a for profit organization we all need to serve each other and let others know that we can be liked, trusted, and help others.
If we focus on those three questions, we will be able to grow influence which is key in leadership and sales. Without influence we go nowhere together.
Our customers need us to help them solve their issues and move forward. They key is identifying that issue and how to implement the correct solution to help our customers. If we don’t then we risk being thought of as a commodity and low trust levels. That is why so many people do not trust governments anymore as politicians have forgotten who the customer is.
We need to serve our customers well and provide them answers to those three questions if we are going to move forward no matter what profession, position, or status we hold. Everyone needs to serve each other and then we can grow more trust with easier transactions.
Just remember the last time you had an amazing experience at a restaurant. What did you do? You likely told others why they needed to go visit the location. Just think what would happen if we served each other so well that they told others they needed to work with us.
“Businesses wonder why it is still hard to be thought of as the brand of choice with customers. How can our business make more profitable transactions and stay out of the commodity battle with low profits? I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”
https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet
https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book
https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training
https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training