The Power Of Professional Relationships

In the realm of business, success isn't solely about what you know, or what you sell; it's about who you know, who likes you, and who trusts you. In essence, people buy from people they know, like, and trust. This mantra isn't just a catchy phrase; it's a fundamental truth that underscores the importance of building strong professional relationships.

The Know, Like, Trust Factor

At the heart of every successful business transaction lies a foundation of trust, forged through meaningful relationships. Customers are more inclined to do business with individuals or companies they are familiar with, feel a connection to, and trust to deliver on their promises. This principle holds true across industries and sectors, from retail to finance to healthcare.

Know: Establishing familiarity is the first step in the journey of building professional relationships. Whether through networking events, social media engagement, or referrals, creating awareness of your brand and expertise is crucial. When potential clients or partners recognize your name or company, they're more likely to consider you when the need arises.

Like: Beyond mere recognition, fostering likability is essential. People are naturally drawn to those they perceive as approachable, empathetic, and genuine. Building rapport through meaningful conversations, active listening, and shared interests helps humanize business interactions, laying the groundwork for deeper connections.

Trust: Trust is the bedrock upon which lasting relationships are built. It's the confidence that your counterpart will act with integrity, competence, and reliability. Trust is earned over time through consistent communication, transparency, and a track record of delivering value. Once established, trust cultivates loyalty and encourages repeat business and referrals.

The Crucial Role of Relationships

In today's interconnected world, relationships are more important than ever. Each person is a node in a vast network, with the potential to influence and connect with countless others. Research suggests that, on average, each person influences approximately 150 individuals within their social sphere. This phenomenon highlights the ripple effect of professional relationships and underscores their significance in business growth and success.

Networking: Building a robust network of professional contacts opens doors to new opportunities, insights, and collaborations. Whether through industry events, online communities, or mentorship programs, networking allows individuals to expand their sphere of influence and tap into collective knowledge and resources.

Referrals: Satisfied clients and partners are powerful advocates for your business. By exceeding expectations and nurturing existing relationships, you can turn satisfied customers into brand ambassadors who are eager to recommend your products or services to others. Word-of-mouth referrals carry immense credibility and can significantly impact your bottom line.

Collaboration: In an increasingly competitive landscape, collaboration is key to staying ahead of the curve. By forging strategic partnerships and alliances, businesses can leverage complementary strengths, expand market reach, and drive innovation. Collaboration fosters a sense of community and collective growth, benefiting all parties involved.

In the fast-paced world of business, professional relationships are the currency of success. By prioritizing the know, like, trust factor and recognizing the influence of each individual within their network, businesses can cultivate meaningful connections that drive growth, foster loyalty, and unlock new opportunities. In an age where technology often facilitates interactions, it's essential not to lose sight of the human element that underpins every transaction and collaboration. Ultimately, investing in relationships isn't just good business sense; it's the foundation upon which lasting success is built.

Have a great week!

Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

Fueling Engagement

The past couple weeks we have been talking about engagement and how to foster greater levels of engagement. Today we will discuss the final part of engagement and alignment for the employee and the organization.

In today's fast-paced work environment, employee engagement remains a critical factor in driving organizational success. However, with Gallup's ongoing revelation that only 30% of employees feel engaged in their jobs, it's clear that many organizations are grappling with how to keep their teams motivated and committed. One effective strategy to address this challenge is by setting clear, aligned goals and objectives for employees. In this post, we'll explore why aligning employee goals with corporate goals, mission, and vision is crucial for fostering engagement, and how regular follow-ups can further enhance motivation and productivity.

Employee goals and objectives should not exist in isolation but should instead be closely aligned with the overarching goals and objectives of the organization. When employees understand how their individual contributions contribute to the company's success, they are more likely to feel motivated, engaged, and invested in their work. By aligning employee goals with corporate objectives, organizations can create a sense of purpose and alignment that fuels productivity and commitment.

In addition to aligning with corporate objectives, employee goals should also align with the organization's mission and vision. These guiding principles articulate the company's purpose and long-term aspirations, serving as a compass for decision-making and goal-setting at all levels. When employees see how their goals contribute to fulfilling the organization's mission and vision, they are more likely to feel connected to the company's purpose and inspired to make a meaningful impact.

While annual performance reviews have traditionally been the norm in many organizations, they often fall short in providing timely feedback and driving ongoing engagement. Instead, regular follow-ups and check-ins throughout the year are essential for keeping employees engaged and motivated. These ongoing conversations provide opportunities to assess progress, address challenges, and realign goals as needed. By providing regular feedback and support, managers can demonstrate their investment in employee growth and development, fostering a culture of continuous improvement and engagement.

Setting clear, aligned goals and objectives for employees is essential for fostering engagement and driving organizational success. By ensuring that employee goals align with corporate objectives, mission, and vision, organizations can create a sense of purpose and alignment that fuels motivation and commitment. Additionally, regular follow-ups and check-ins throughout the year provide opportunities to provide feedback, address challenges, and realign goals as needed, further enhancing employee engagement and productivity. As organizations strive to boost engagement levels and unlock the full potential of their teams, prioritizing aligned goal-setting and regular follow-ups is key.

Have a great week!

Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

Elevating Engagement

Employee engagement stands as a cornerstone of organizational success, yet it remains a challenge for many companies. According to Gallup's sobering statistic, only 30% of employees in the United States feel engaged in their jobs. This alarming figure underscores the critical need for proactive measures to enhance engagement levels within workplaces. Two fundamental areas often cited as pivotal for cultivating engagement are trust and consistency in leadership. Let's explore strategies to address these areas and elevate employee engagement to new heights.

Gallup's research paints a stark picture of the current state of employee engagement. With only a minority of employees feeling actively engaged in their work, it's evident that many organizations are falling short in fostering environments that inspire passion, commitment, and productivity. However, this statistic also serves as a wake-up call—a catalyst for organizations to reevaluate their approach to employee engagement and implement targeted strategies for improvement.

Building Trust in Leadership

Trust is the bedrock upon which strong, enduring relationships are built, and the relationship between employees and leadership is no exception. When employees trust their leaders, they are more likely to feel valued, empowered, and motivated to contribute their best efforts. Here are some strategies to cultivate trust in leadership:

Open Communication Channels: Foster transparent communication channels where leaders actively listen to employee feedback, address concerns, and share information openly and honestly.

Lead by Example: Demonstrate integrity, accountability, and authenticity in leadership actions and decisions. Consistency between words and actions builds credibility and fosters trust among employees.

Empowerment and Autonomy: Delegate responsibilities and empower employees to make decisions within their roles. Trusting employees to take ownership of their work cultivates a sense of autonomy and fosters a culture of accountability.

Recognition and Appreciation: Recognize and celebrate employee contributions regularly. Acknowledging their efforts and achievements reinforces trust and reinforces the value they bring to the organization.

Fostering Consistency in Leadership

Consistency in leadership is essential for building trust, maintaining morale, and fostering a sense of stability within the organization. When leaders exhibit consistent behaviors, communication, and decision-making, employees are better able to predict outcomes and feel confident in the direction of the company. Here are strategies to promote consistency in leadership:

Establish Clear Expectations: Clearly communicate expectations, goals, and objectives to ensure alignment across the organization. Consistent messaging helps employees understand their roles and responsibilities, reducing ambiguity and promoting clarity.

Adaptability and Flexibility: While consistency is essential, leaders must also demonstrate adaptability and flexibility in response to changing circumstances. Being open to new ideas and approaches while maintaining core values fosters resilience and agility within the organization.

Invest in Leadership Development: Provide ongoing training and development opportunities for leaders to enhance their skills in communication, decision-making, and conflict resolution. Investing in leadership development ensures that leaders are equipped to lead effectively and consistently.

Addressing trust and consistency in leadership is paramount for growing employee engagement and fostering a positive work environment. By prioritizing transparent communication, integrity, empowerment, and fairness, organizations can cultivate trust in leadership and promote consistency in practices and behaviors. As leaders strive to build strong, trusting relationships with their teams, they lay the foundation for a culture of engagement, collaboration, and success.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

How Do I Grow My Leadership

In the dynamic world of leadership, continuous growth is the name of the game. To elevate your leadership capacity and reach new heights of success, you need a winning combination of ambition, strategy, and relentless self-improvement. Here are three powerhouse strategies to supercharge your leadership journey:

Leadership begins with the thirst for continual knowledge.  There's no better way to expand your mind than through the pages of a book. By committing to just 10 pages a day, you can devour a 300 page book in a month and up to 12 books a year. Imagine the wealth of insights, strategies, and inspiration waiting to be discovered within those pages. Whether it's timeless classics or cutting-edge bestsellers, make reading a daily habit to fuel your growth and sharpen your leadership skills.

True leaders never stop learning. Investing in your development is not just a smart move—it's essential for staying ahead of the curve. Dedicate yourself to taking at least one training or development program each year. Whether it's a workshop, seminar, or an industry conference, seeking opportunities to hone your skills, broaden your knowledge, and refine your leadership style. By continuously upgrading your toolkit, you'll position yourself as a dynamic and adaptable leader ready to tackle any challenge head-on.

Learning by yourself will always limit yourself and every great leader has a strong support system. Joining a mastermind group is like adding rocket fuel to your leadership journey. Surround yourself with like-minded individuals who share your passion for growth and excellence. Through regular meetings, brainstorming sessions, and accountability check-ins, mastermind groups provide a powerful platform for collaboration, feedback, and mutual support. Together, you'll challenge assumptions, share insights, and hold each other accountable to reach new heights of success.  Having a group of individual business leaders has helped me to grow my business more than if I tried to do everything on my own. 

Leadership isn't just about having a title—it's about having the vision, courage, and commitment to inspire others and drive meaningful change. By harnessing the power of reading, investing in your development, and leveraging the collective wisdom of a mastermind group, you'll turbocharge your leadership capacity and unlock your full potential. So, what are you waiting for? It's time to step up, stand out, and lead with confidence and conviction.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

What Should Be Our Sales Target This Year?

In the ever-evolving realm of business, setting realistic sales increase targets is crucial for sustained growth and profitability. However, determining the optimal target requires a strategic approach that takes into account various factors, including market dynamics, saturation levels, and forecasts. Let's explore how businesses can navigate this complex terrain to identify the right sales increase target for their unique circumstances.

Understanding Your Market

A fundamental step in setting sales increase targets is gaining a comprehensive understanding of your market. This entails analyzing market trends, customer preferences, and competitive dynamics. By conducting thorough market research, businesses can identify growth opportunities, emerging trends, and areas for differentiation. Understanding the nuances of your market enables you to set targets that are both ambitious and attainable, aligning with the realities of your industry landscape.

Assessing Market Saturation

Market saturation refers to the degree to which a market has been penetrated by existing products or services. Evaluating market saturation levels is essential for gauging the potential for further growth. In saturated markets, achieving significant sales increases may require innovative strategies, such as product differentiation, target audience expansion, or geographic diversification. However, it's also important to consider alternative approaches, such as increasing prices, which can boost revenue even in a saturated market.

Increasing Prices in High Market Saturation

In highly saturated markets, where competition is fierce and differentiation is challenging, increasing prices can be a strategic approach to boosting revenue. By positioning your product or service as premium or high-value, businesses can capitalize on the perception of quality and exclusivity. Additionally, raising prices can help mitigate the impact of saturation by focusing on a smaller, but more profitable, segment of the market. While increasing prices may result in some loss of market share, the net effect on revenue can be positive, especially if the increase in revenue from each sale outweighs the decrease in sales volume.

By setting the right sales increase target is a strategic imperative for businesses seeking sustained growth and competitiveness. By understanding market dynamics, assessing saturation levels, and analyzing market forecasts, businesses can identify realistic yet ambitious targets that drive performance and align with organizational objectives. While there is no one-size-fits-all approach to setting sales targets, a data-driven and strategic approach enables businesses to navigate uncertainty and capitalize on opportunities in today's dynamic business landscape. By considering alternative strategies such as price increases, businesses can unlock new avenues for revenue growth and enhance their competitive position in saturated markets.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

Ways To Increase Your Leadership Ability

In the dynamic realm of leadership development, our commitment to growth is not just an individual pursuit but a collective journey. In this blog post, we'll explore how, together, we can harness the power of books, collaborative annual trainings, and our mastermind community – a personal board of advisors dedicated to propelling us forward.

Our collective leadership journey begins with the simple yet impactful act of shared reading. By engaging in regular reading, we open the door to a multitude of perspectives, styles, and strategies.

Reading a variety of materials allows us to benefit from diverse insights. Each perspective contributes to our collective understanding, fostering a culture of inclusivity and innovation.  Regular reading of industry-related content, leadership literature, and current affairs ensures that we make informed decisions that resonate with our goals.  I am often having to sit back and digest content that I have read to understand how I can utilize it in my day to day life.  By doing so and not simply reading we can at more tools to our box and move forward faster.

Annual trainings are also a great resource and are not just opportunities for individual growth – they are occasions for us to invest in ourselves as well as our teams. Customized training ensures relevance and immediate applicability to our shared context.  Beyond the content, annual trainings provide valuable opportunities for us to connect with other leaders, share experiences, and learn from their successes and setbacks.

Building a shared professional network strengthens our collective influence.  This professional network can become part of our community.   It can become our shared board of advisors, a powerful force that brings diverse perspectives and collective wisdom to our collective leadership table.  We call these our mastermind groups.

Engaging with a group of like-minded individuals fosters mutual learning. By sharing insights, experiences, and challenges, we create a collaborative environment where everyone benefits from our collective knowledge. This group of individuals coming together helps us build a system of accountability. By discussing our shared goals and progress, we motivate each other to stay on track, ensuring that our leadership development is a shared and intentional journey. 

When faced with challenges, our mastermind group becomes a think tank. Leveraging the collective intelligence of the group provides innovative solutions and fresh perspectives, fortifying our collective problem-solving capabilities.

By embracing shared reading, joint trainings, and active participation in our mastermind community, we embark on a comprehensive and collective leadership development strategy. Our growth is not just individual – it's a shared commitment to the success of our team and organization. As we evolve together, so does our capacity to lead with collective wisdom, resilience, and a unified vision.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

Generating More Business To Business Sales

In the dynamic world of Business-to-Business (B2B) sales, success is often rooted in a combination of strategic approaches. In this blog post, we'll explore simple key areas —as powerful tools to increase your B2B sales.

Successful execution begins with a deep understanding of your customers’ needs. Prioritizing active communication to clearly document the expectations of the relationship as well as how the organization will support the customers for a successful relationship.  This not only has to be communicated to the customer, but to the rest of the selling organization’s teams.

While the sales team may be able to gain the needs and document the relationship between the organizations, it is up to the operations teams to execute the plan successful and consistently.  We need to have consistency how we show up with our customers so that they can build trust that we have their best interests at heart so when times get tough, they don’t jump ship to another option leaving us with excess obsolete materials driving up our costs.  Far too often customer service teams fail to maintain a good level of communication as well as execution with the customer’s teams.

When the customer service team consistently underperforms things escalate quickly.  Trust also is decreased as more and more resources from both organizations are required to meet to understand why there are issues in execution.  This is the time when if done poorly things heat up and trust is crushed.  This is why in the beginning of the relationship sales people need to have a sense of conservativism when it comes to commitments.  One rule I like to use is Under commit and over produce.

Under committing and over-producing is a powerful philosophy that sets us apart in the competitive B2B landscape. It involves promising less than we deliver and then exceeding those expectations. Customer service is a vital component of over-delivering. Be responsive, proactive, and going the extra mile to address client concerns swiftly will result in a positive experience with our customer.  When this is executed correctly the customer can not help but stay engaged and offer up other opportunities to the sales team.

By mastering the art of execution, maintaining unwavering consistency, and adhering to the principle of under committing and over-producing, our B2B sales strategy can reach new heights. These three pillars not only attract clients but also cultivate long-lasting relationships, positioning our businesses as a trusted partner in the ever-evolving B2B landscape. Remember, success in B2B sales is not just about selling a product; it's about delivering an exceptional experience.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

How Is My Business Doing?

Running a successful business requires an understanding of financial metrics, and one that often takes center stage is the gross profit margin. While it's an important indicator, solely relying on this metric may present an incomplete picture of your business's overall health. In this post, we'll explore what gross profit margin is, the costs associated with it, and why it shouldn't be the sole gauge for assessing your business's performance.

What is Gross Profit Margin?

Gross profit margin is a financial metric that represents the percentage of revenue retained after deducting the cost of goods sold. It's calculated by dividing the gross profit by total revenue and multiplying by 100 if you want a percentage.  Forget that last step if you are just focused on the dollar figure.

This is the direct cost of producing goods or services sold by a company is broken into three main areas. The first one is the material cost of the goods and services, the logistical costs to move these items around and then variable costs like that of the sales teams and labor to manufacture the goods and services.

Why Gross Profit Margin Should Not Be The Only Valuable Metric

While a healthy gross profit margin is desirable, it doesn't provide a complete picture of a company's overall profitability.  Gross profit margin doesn't account for fixed costs, such as rent, salaries, and utilities. Net profit, deducts all expenses and provides a more comprehensive view.  These costs are essential for maintaining the day-to-day operations and need to be considered when assessing overall profitability.

Gross profit margin also doesn't consider market conditions, competition, or external factors that could impact business performance. Adapting to these variables is crucial for long-term sustainability.

To truly gauge how well your business is running, it's essential to adopt a more comprehensive approach. Consider metrics like net profit margin to figure out how strong your profits are.  Evaluate customer satisfaction, employee engagement, and innovation as these factors contribute to sustainable growth.  A well-rounded understanding of various financial and operational indicators will guide more informed decisions, ensuring your business thrives in the long run.

Make sure you know if you are running a successful business and if you need help reach out below!

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

How Not To Let New Employees Down

Ever experienced this scenario when you joined an organization?  You have taken the step to a new organization hoping this position will be better than the last and you will have a successful career here until retirement.  Unfortunately, you are dropped into a job like a cog in a machine while you struggle to gain traction, reminiscing of your old job on how easy it was to get things done, old coworkers that helped you, or a boss that does not seem so bad anymore.

Like most new employees, they feel like they are let down when they start a new job.  Today we will buckle up, because we've got a 90-day game plan to not just welcome new hires but to catapult them into success.

Engagement isn't just a buzzword; it's the rocket fuel that propels new employees to success. From day one, immerse them in the company culture. Encourage participation in team-building activities, meetings, and social events. The more they feel connected to the heartbeat of the organization, the faster they'll hit the ground running.

Imagine a new employee as a high-tech gadget waiting to be plugged in – your job is to be the power source. Foster connections between new hires and existing team members. Assign a "buddy" who can show them the ropes, answer questions, and be a friendly face in the crowd. Connections breed collaboration, and collaboration breeds success.

Mentorship isn't just for the seasoned pros; it's a game-changer for newbies too. Assigning a mentor who can provide guidance, share insights, and be a sounding board for questions is a crucial asset for the new higher. Mentorship accelerates the learning curve, turning rookies into seasoned pros in record time.

Invest in training and development opportunities tailored to new employees. Whether it's industry-specific skills or internal processes, a continuous learning environment not only sharpens their skills but also demonstrates your commitment to their growth.

The first 90 days of a new employee's journey are critical, and with the right approach, you can transform them into a hero of their story. Engage them in the company culture, connect them with the team, provide mentorship, invest in training, and celebrate victories along the way. With this 90-day game plan, you're not just onboarding new hires; you're launching them toward success.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

Building A Solid Foundation For Relationships

In the vast landscape of relationships, whether personal or professional, the bedrock of any enduring connection is built on two powerhouse principles: trust and consistency. In this blog post, we're diving into the art of crafting unshakeable foundations with anyone you meet. Buckle up, because it's time to unleash the dynamic duo that transforms fleeting interactions into bonds that withstand the test of time!

Trust

Trust isn't just a virtue; it's the currency that fuels every meaningful relationship. Want to build a foundation that can weather any storm? Start by earning and giving trust. Be honest, be reliable, and above all, be authentic. People can smell a fake from a mile away, so drop the masks and let trust be the anchor that grounds your connection.

Consistency

Consistency isn't about grand gestures; it's about the small acts that add up over time. Whether it's remembering someone's birthday, offering a helping hand, or simply being a reliable presence, these small acts of consistency compound to create a robust foundation that withstands the tests of time.

Trust and consistency thrive in an environment of open communication. Be willing to share your thoughts, feelings, and expectations, and encourage others to do the same. Communication isn't just about words; it's about creating a space where everyone feels heard and understood. Break down the walls, and watch trust blossom.

We're all human, and humans make mistakes. When you inevitably stumble, embrace humility. Admitting your mistakes and taking responsibility shows integrity and builds trust faster than any flawless facade ever could. It's not about being perfect; it's about being real.

Building trust and consistency takes time. Rome wasn't built in a day, and neither are enduring relationships. Be patient, invest the time, and let the foundation strengthen organically. Rushing the process can lead to cracks, so savor the journey of connection-building.

When it comes to relationships, trust and consistency are your dynamic duo. They are the architects of foundations that withstand the storms that come. Whether you're forging a new connection or reinforcing an existing one, remember that trust is earned, consistency is key, and the journey is as important as the destination. So, go ahead, build those unshakeable connections – because when trust and consistency join forces, you're not just building relationships; you're crafting a legacy.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

Do We Really Need Good Leadership?

The Answer is YES!!!!!

Within the realm of organizational challenges, low employee engagement rates at approximately 30% stand as a formidable obstacle. At the heart of this predicament lies poor leadership, a factor that not only contributes to high turnover, slow operational speed, and increased costs but also underscores the critical need for transformative leadership. This post delves into the profound impact of good leadership as the key to mitigating the issues associated with low engagement, emphasizing why effective leadership is crucial in fostering a dynamic and flourishing workplace.

Low employee engagement at the 30% mark signifies an alarming disconnect within the workforce, resulting in a cascade of challenges that organizations must urgently address. High turnover rates, a lackluster operational pace, and escalating costs emerge as tangible consequences, demanding a strategic response from leadership.

The connection between poor leadership and high turnover is undeniable. Employees disenchanted by uninspiring leadership often seek greener pastures, contributing to a revolving door of talent. Recognizing this correlation underscores the imperative for leadership to transform and inspire to retain a committed and motivated workforce.

Operational drag caused by disengagement is a direct result of leadership that fails to unite and inspire. An uninspired workforce operates at suboptimal levels, leading to missed deadlines and slowed project completion. Effective leadership serves as the catalyst for breaking through this inertia, reenergizing teams, and propelling the organization forward with purpose and efficiency.

Poor leadership exacts a considerable financial toll on organizations, extending beyond the immediate costs of turnover. Constant recruitment, training, and the potential for errors among disengaged employees contribute to increased operational costs. Effective leadership becomes a strategic imperative in mitigating these financial challenges and fostering a culture of sustainable success.

Why Good Leadership Matters: Mitigating Challenges and Fostering Growth

In the face of these challenges, effective leadership emerges as the linchpin for organizational resilience and growth. Effective leadership serves to retain talent, boost operational efficiency, control costs, and foster innovation.

When employees believe in their leadership they stay and work through the trials.  Individuals are trusted more and do not have to ask for authorization with constant escalations that slow down the organization to almost a stop.  With speed going up that means the costs go down and that impact the bottom line.  Innovation is also fostered as employees are freed up to focus on how to grow instead of maintain the status quo.

Challenges posed by low engagement rates necessitate a strategic response, and that response lies on leadership. Effective leadership is crucial for mitigating turnover, accelerating operational speed, and controlling costs. By recognizing the transformative power of leadership that inspires, organizations can pave the way for a dynamic, resilient, and flourishing workplace where employee engagement becomes the cornerstone of sustained success.

Have a Great Week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

Importance Of Employee Engagement In The Workplace

In the vast tapestry of the workplace, two intertwined threads hold the power to weave success or sow discontent – employee engagement and buy-in. Shockingly, Gallup reports that only 30% of employees are engaged in their work, a statistic that sends ripples across organizational dynamics. This blog post explores the profound impact of employee engagement and buy-in, delving into how poor leadership can result in high turnover, slower speed, and higher costs. On the flip side, we'll unravel the compelling evidence that engaging leaders not only boost morale but also contribute to the bottom line, making organizations more profitable.

startling revelation from Gallup that only 30% of employees are engaged in the workplace serves as a wake-up call for organizations. This disengagement epidemic is a silent disruptor, subtly undermining productivity and stifling the potential for growth.

Disengagement acts as a silent saboteur, eroding the foundation of a thriving workplace. The consequences of a disengaged workforce extend far beyond the individual, impacting the collective success of the organization. Understanding the depth of the engagement crisis is the first step toward fostering a workplace culture that not only retains talent but propels it toward excellence.

Poor Leadership

At the heart of the disengagement crisis often lies poor leadership. When leaders fail to inspire, support, or communicate effectively, they inadvertently contribute to an environment where apathy thrives.

Disengaged employees are more likely to seek greener pastures. Poor leadership practices result in a revolving door of talent, leading to the costly cycle of recruitment, onboarding, and lost institutional knowledge. When employees are disengaged, tasks take longer to complete, deadlines are missed, and the overall speed of organizational progress grinds to a halt.

The fallout from disengagement translates into higher costs. From recruitment expenses to the tangible impact on productivity, organizations pay a hefty price for poor leadership and a disengaged workforce.

Engagement and Buy-In

Beyond engagement lies a related concept that is equally critical for organizational success – buy-in. Employee buy-in is the commitment and belief in the organization's goals, values, and strategies. The two are intrinsically linked, with buy-in being a manifestation of deep engagement. 

Engaged employees naturally buy into the organization's vision. They see themselves as integral parts of the larger narrative, actively contributing to the realization of shared goals. Buy-in extends beyond tasks; it aligns with organizational culture. Engaged employees not only understand but also resonate with the values and principles that define the workplace.  Both engagement and buy-in represent a mutual commitment. Engaged employees are committed to giving their best, while buy-in reflects a commitment from employees to invest their energy and efforts into achieving organizational success.

The Engagement Dividend

On the flip side of the coin, organizations with engaging leaders reap the benefits of what can be termed the "engagement and buy-in dividend." Engaging leaders cultivate a workplace culture where employees feel valued, heard, and motivated to contribute their best.  Engaged employees are more productive. Engaging leaders inspire their teams, fostering a sense of purpose and dedication that directly translates into improved efficiency and output.  The engagement and buy-in dividend goes beyond feel-good metrics; it directly impacts the bottom line. Organizations with engaged employees experience higher profitability, as motivated teams drive innovation, customer satisfaction, and overall business success.

Employee engagement and buy-in are not just buzzwords; they're the cornerstone of organizational success. The consequences of disengagement are severe, ranging from high turnover to increased costs and sluggish progress. However, engaging leaders can flip the script, transforming a workplace culture from apathetic to vibrant. As organizations invest in fostering engagement and buy-in, they aren't just nurturing happier employees; they're cultivating a fertile ground for sustained profitability and success. It's time for leaders to recognize the pivotal role they play in shaping engagement, knowing that a fully engaged and bought-in workforce is the catalyst for organizational excellence.

Organizations need to have an engaged organization if they want to thrive in the coming years. I hope this has helped. Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

Servant Leadership Attributes

In the ever-evolving landscape of leadership philosophies, servant leadership stands out as a beacon of collaboration, trust, and genuine connection. This blog post dives into the attributes of servant leadership, focusing on the core tenets of serving from one's position, placing immense value on others, nurturing trust, and prioritizing effective communication. Let's explore how embodying these attributes can transform your leadership style and foster a thriving, interconnected team.

At the heart of servant leadership is the concept of leading from the front. Rather than wielding authority, a servant leader actively serves their team, aligning their actions with the needs of those they lead.  By Roll up their sleeves and get in the trenches with their team. A servant leader is not afraid to take an active role, demonstrating that leadership is about doing, not just directing.

Placing Immense Value on Others

Servant leaders view every team member as a person of inherent worth, deserving of respect, and appreciation. This value-centric approach forms the foundation of a positive and inclusive team culture. Servant leaders identify and appreciate the unique strengths and talents of each team member. This not only boosts morale but also fosters an environment where everyone feels acknowledged and valued.

Nurturing Trust

Trust is the currency of effective leadership. A servant leader prioritizes the establishment and maintenance of trust, creating an environment where open communication and collaboration flourish.  This also means that servant leaders need to be consistent in their actions and decisions. A servant leader builds trust by being reliable and predictable, instilling confidence in their team and fostering an atmosphere of transparency.

A servant leader communicates openly, sharing insights, challenges, and decisions with their team, thereby cultivating a culture of trust. Communication is the lifeblood of any successful team. Servant leaders excel in facilitating clear and open communication, ensuring that information flows freely and that every team member feels heard. A servant leader ensures that their messages are easily understood, minimizing misunderstandings and promoting a shared understanding of goals and expectations.

Servant leadership is not just a leadership style; it's a philosophy that transforms the very essence of leadership. By serving from their position, placing immense value on others, nurturing trust, and prioritizing effective communication, servant leaders create environments where teams thrive, collaborate, and innovate. Embrace these attributes, and watch as your leadership becomes a force for positive change, inspiring and empowering those around you.

I hope this year starts a new view on leadership and helps you and your organization thrive!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

Sales Management Strategies For Sales Growth

In the fast-paced world of sales, achieving consistent growth isn't just about closing deals—it's about fostering a high-performing team. This blog post delves into powerful sales management strategies that prioritize team investment through training, knowledge enrichment, and consistent communication. Let’s get into how you can achieve a solid team with strong sales growth.

Investing in Your Team

In the dynamic landscape of sales, knowledge is a potent weapon. Equip your team with the skills and insights they need to navigate the complexities of the market. Investing in regular training sessions and providing access to relevant books not only sharpens their sales acumen but also fuels a culture of continuous improvement.

When it comes to training programs, we need to make sure we address specific skill gaps or industry trends that our team is lacking in. Whether it's mastering new sales techniques or staying updated on product knowledge.  Maybe the team could use an extra layer of negotiations training from a solid program to help them work with customers to a solid solution instead of having to escalate to management for every negotiation.  An investment in education pays dividends in enhanced performance.

Encourage your team to delve into sales-centric literature. Books offer unique perspectives, fresh ideas, and invaluable insights. Create a reading culture within your team, fostering a shared knowledge that you can discuss as a team consistently to make sure everyone is grasping the knowledge.  Sharing is caring in most cases and in sales hearing other’s perspective on a topic will open their minds to other options in their through process.

Temperature Checks

A successful sales team operates like a well-oiled machine. Regularly gauge the team's morale, challenges, and triumphs to identify areas for improvement. This temperature check isn't just about numbers; it's about understanding the heartbeat of your team. Fostering an environment where team members feel comfortable sharing their thoughts. Regular check-ins, team meetings, and one-on-one conversations can uncover hidden challenges and provide valuable insights for addressing issues promptly.

Consistency Is Key

Consistency is the bedrock of any successful team. Whether it's communication, expectations, or feedback, maintaining a steady course builds trust and loyalty. Team members thrive when they know what to expect and feel secure in their roles.  Set clear expectations and communicate them consistently. Regular updates on goals, performance, and any changes in strategy keep everyone on the same page, fostering a sense of unity and purpose. 

Most organizations only do once a year check in on goals or maybe a semi-annual check.  We need to keep our teams moving forward so at a minimum quarterly check ins are required to keep goals fresh in the minds of the team and pivot if necessary to a new goal if needed.

Investing in your sales team isn't just an expense—it's an essential strategy for driving sustainable sales growth. By prioritizing continuous training, understanding the pulse of your team, and maintaining consistency in leadership, you're laying the foundation for a high-performance culture. In this environment, your sales team becomes not just a group of individuals but a cohesive force ready to conquer challenges and propel your business to new heights of success.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

Am I Making Profits?

In the intricate world of business, mastering profit margins is the compass that guides your organization to financial success. However, understanding the nuances between gross profit, net profit, and EBIT (Earnings Before Interest and Taxes) is the secret sauce that separates the savvy entrepreneurs from the rest. In this blog post, we're peeling back the layers to reveal the essence of each, empowering you to navigate the complexities of profit margins with confidence.

Gross Profit

At its core, gross profit represents the money your business retains after deducting the cost of goods sold from your revenue.  By breaking down the cost of producing or acquiring your goods or services. This includes raw materials, direct labor, and manufacturing costs. Your gross profit is the reward for your operational efforts, signaling your ability to generate revenue above production costs.  This is the first level in understanding if you are making money with what you sell to customers.

Net Profit

While gross profit sets the stage, net profit steals the spotlight by subtracting all operating expenses, taxes, and interest from gross profit. It's the bottom line, reflecting the actual profit your business pockets after all is said and done.  The operating expenses are the nitty-gritty of your day-to-day business costs. This includes rent, utilities, salaries, marketing, and other overhead expenses. This can be bundled into a cost and applied to every product sold to understand all of your total costs.

EBIT (Earnings Before Interest and Taxes)

EBIT is another term thrown around by financial people to justify profitability and it is basically  earnings before accounting for interest expenses (if you have loans, mortgages, etc) and taxes. It offers a middle ground between gross profit and net profit, providing insights into your operational efficiency and profitability.

EBIT excludes interest and taxes, allowing you to assess your business's core profitability without the influence of financial obligations. It's a powerful metric for evaluating your ability to generate revenue from operations alone.  This is a gauge you can use if you choose to help you understand if your organization is operating efficiently or not.

In the realm of profit margins, understanding the differences between gross profit, net profit, and EBIT is the key to financial mastery. Your journey begins with gross profit, the foundation of your financial strength. From there, navigate through the intricacies of operating expenses, taxes, and interest to unveil your net profit. EBIT, straddling the line between gross and net, offers a unique perspective into your operational efficiency.

Armed with this knowledge, you'll be better equipped to make strategic decisions, optimize your profit margins, and pave the way for sustained success in the ever-evolving landscape of business.

Have a great day!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

Four Ways To Improve Leadership Skills

Leadership is a dynamic and evolving skill set that requires continuous development and refinement. Whether you're a seasoned executive or an emerging leader, there are various avenues to enhance your leadership skills. In this blog post, we'll explore four impactful approaches to improving leadership abilities: books, training programs, formal education, and participation in mastermind groups.

Books: The Wisdom of Pages

Books have long been a valuable resource for leadership development, providing insights, strategies, and real-world examples. Bring a constant reader will help us to be better leaders.  We need different insights from people that have experience in certain areas of leadership.  It’s like adding a new tool to our toolbox so we can do more activities.

Training Programs: Practical Learning on Leadership

Enrolling in leadership training programs is a hands-on way to develop and apply leadership skills. These programs often include workshops, simulations, and interactive exercises designed to enhance specific leadership competencies.  Depending on what area that we are looking for there is likely a training out there to help with that aspect of leadership. 

There is no one training that will give us all of the tools for success in leadership.  Just like with books we need to figure out what area we want to gain knowledge on and look up that training.  This will give us more hands on help than what books do.

Formal Education: Elevating Leadership Through Degrees

Formal education provides a structured and in-depth exploration of leadership principles. Pursuing a degree in leadership or a related field can offer a comprehensive understanding of organizational dynamics and strategic leadership.  Most individuals go forth with a Master’s  like an MBA which helps leaders think more strategically and a 10,000 ft. level overview.

Mastermind Groups: Collaborative Learning and Peer Support

Mastermind groups bring together like-minded individuals seeking growth, providing a platform for collaborative learning and peer support. These groups facilitate discussions, share experiences, and offer diverse perspectives on leadership challenges.  Individuals in a mastermind that will allow us to bounce ideas off each other.  This a trusted group like a board of advisors for us.

Leadership is a journey of continuous learning and growth. Whether through absorbing the wisdom of influential authors, actively participating in training programs, pursuing formal education, or engaging in collaborative mastermind groups, leaders have a myriad of opportunities to refine their skills. By embracing a multi-faceted approach to leadership development, individuals can become more effective, adaptable, and inspiring leaders in today's ever-changing professional landscape.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

Why We Need The Right Leadership Team

In the ever-evolving landscape of modern workplaces, the importance of having the right leadership team cannot be overstated. The shift from mere managers to inspirational leaders, strategically placing team members in roles that align with their strengths, and utilizing tools like The Table Group's Working Genius can significantly impact an organization's success. In this blog post, we delve into the transformative benefits of having the right leadership team.

The distinction between managers and leaders is subtle but crucial. While managers focus on tasks, processes, and deadlines, leaders inspire, motivate, and foster a collaborative and innovative environment. The right leadership team goes beyond overseeing day-to-day operations; they envision the future, empower their teams, and navigate challenges with resilience.

Cultivating a leadership team that embodies these qualities, organizations can foster a culture of growth, adaptability, and employee engagement. This shift from management to leadership sets the stage for transformative leadership that propels the entire organization forward.

The success of any organization lies in its people, and placing team members in roles that align with their strengths is a game-changer. The right leadership team understands the unique talents and capabilities of each team member and strategically assigns roles based on these strengths.

Utilizing tools like The Table Group's Working Genius, which identifies individual working geniuses such as invention, enablement, and discernment, allows leaders to optimize team dynamics. When individuals are in roles that resonate with their innate strengths, productivity increases, job satisfaction improves, and collaboration flourishes.

Patrick Lencioni's Working Genius model provides valuable insights into the strengths and weaknesses of individuals within a team. This tool identifies the six working geniuses – invention, wonder, discernment, galvanizing, enablement, and tenacity – helping teams understand their collective strengths and areas for improvement.

By leveraging this tool, organizations can ensure that their leadership teams are composed of individuals with diverse working geniuses, creating a balanced and effective team dynamic. This leads to more innovative problem-solving, efficient decision-making, and ultimately, enhanced organizational performance.

The right leadership team is the backbone of any successful organization. Shifting from traditional management roles to inspirational leadership, strategically placing team members based on their strengths, and utilizing tools like The Table Group's Working Genius are key components of building and maintaining this essential team.

In a world where adaptability and innovation are paramount, organizations that invest in developing the right leadership team are better positioned to navigate challenges, inspire their workforce, and achieve sustainable success. Remember, it's not just about having a team; it's about having the right team in the right roles, working collaboratively toward a shared vision of excellence.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

The Sales Process Uncovered Book 

Why Your Organization May Be Failing At Engagement

In today’s workplace, organizations are grappling with a persistent challenge of employee engagement. Despite the advancements in technology, management strategies, and a deeper understanding of human psychology, employee engagement rates have stubbornly hovered around 30% since the early 2000’s. This stagnation begs the question: Why are organizations failing at engaging their employees?

Most organizations have consistently believed that financial rewards and elevated job titles are the keys to unlocking employee engagement. However, as the data consistently suggests, this approach has fallen short of expectations. While these incentives can provide a temporary boost in motivation, they often fail to foster sustained engagement and passion among employees.

While competitive salaries are essential for attracting and retaining top talent, the notion that increased pay alone equates to heightened engagement is a fallacy.  Bonuses are also used to reward exceptional performance, but they can inadvertently create a culture of pitting employees against each other. Employees may feel shortchanged if the bonus system lacks transparency or if their efforts are not adequately recognized.  If the organization promotes what the bonus looks like early in the year and then falls short of the expectation, this also drive trust down in the organization with the leadership.

Employees often seek more than just financial compensation; they crave a sense of purpose, professional growth, and a positive work environment.

Offering generous vacation packages is a positive step, but it does not necessarily translate into increased engagement. Employees may be hesitant to take time off due to fear of falling behind or concerns about workload, ultimately contributing to burnout.  Employees are also likely checking emails when they are supposed to be on vacation resulting in lack of separation and driving up anxiety.  Some employees I have talked to have even reported working while on vacation.  Now is that really a vacation? 

The last thing that organizations do is try to entice employees with impressive job titles.  Job titles can boost an employee's ego, but it does not address the core issues of engagement.  Once the high of a new cool job title wears off, the employee is left feeling like they are doing the same unsatisfying work.

Since the year 2000, the workforce has undergone significant changes. Millennials and Generation Z have entered the scene with distinct values, emphasizing purpose, flexibility, and a healthy work-life balance. The rigid, hierarchical structures that once defined organizations are increasingly at odds with the desires of these newer generations. This results in a disconnect between leadership and the employees who want to feel a sense of purpose while managers are hoping to keep the people moving along with their work.

Modern employees seek more than just a paycheck, extra vacation, or job title. Employees want to be part of something meaningful.

Organizations must recognize that the traditional levers of pay, bonus, vacation, and job titles, while important, are insufficient on their own. A more holistic approach that considers the evolving expectations of the modern workforce, emphasizing purpose, flexibility, and continuous development, is crucial for breaking free from the 30% engagement barrier. It's time for organizations to reimagine their employee engagement strategies and create workplaces that inspire passion, creativity, and a genuine sense of belonging.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book 

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Consistently Investing In Yourself Will Net You Greater Success

As we finish out 2023, yes it has gone by that fast!  I wanted to send a special post about investing in ourselves if we want to have future success.

Investing in ourselves is a crucial aspect for our success. Just as stagnant water becomes foul and unpleasant, when we stop investing in our development, we limit ourselves for future success. We will explore the importance of consistent self-investment and how it propels us forward. We'll draw an analogy between investing and filling up a body of water, highlighting the necessity for movement and growth. Additionally, we'll discuss how budgeting serves as a financial tool to prepare and prioritize our self-investment endeavors.

Investing as Filling up a Body of Water: Imagine a pond without any movement or fresh water source. Over time, it becomes stagnant, emits an unpleasant odor, and loses its vitality. Similarly, when we neglect our personal growth and fail to invest in ourselves, we risk becoming stagnant in our skills, knowledge, and ambitions. Consistent self-investment ensures that we continue to grow, learn, and adapt in a rapidly evolving world. Just as a flowing river keeps a body of water fresh and vibrant, investing in ourselves fuels continuous growth and success.

Consistency is key when it comes to self-investment. Just as a single drop of water cannot fill a pond, sporadic or infrequent investments in ourselves will not yield significant results. Consistency allows us to build momentum and compound our efforts over time. It is through consistent actions, whether it's dedicating regular time for learning, seeking new experiences, or honing our skills, that we achieve sustainable growth. By making self-investment a regular habit, we create a foundation for continuous improvement, unlocking new opportunities for success.

Areas of Self-Investment: Self-investment encompasses a wide range of areas, tailored to our individual goals and aspirations. Some common areas to consider include:

• Education and Learning: Invest in acquiring new knowledge, skills, and qualifications that align with your interests and career goals.

• Personal Development: Engage in activities that enhance your emotional intelligence, leadership abilities, and personal effectiveness.

• Health and Well-being: Prioritize your physical and mental well-being by investing time and resources in exercise, nutrition, and self-care practices.

• Networking and Relationships: Cultivate meaningful connections with like-minded individuals, mentors, and industry experts who can support and inspire your growth.

• Personal Finance: Develop financial literacy and invest in sound financial planning to secure your future and create opportunities for wealth accumulation.

Budgeting plays a crucial role in our ability to allocate resources wisely and prioritize our investments. By establishing a budget, we gain clarity on our financial situation and identify areas where we can trim unnecessary expenses. A well-thought-out budget allows us to allocate funds for personal development activities such as training programs, courses, conferences, books, or coaching. It provides a framework for financial discipline and enables us to make deliberate choices that support our growth journey.

Consistently investing in ourselves is a fundamental pillar of personal and professional growth. Just as stagnant water loses its vitality, when we neglect our development, we limit our potential for success. By embracing self-investment as a continuous process, budgeting wisely, and prioritizing growth in various areas of our lives, we set ourselves on a path towards lifelong learning, fulfillment, and achievement. Remember, like a flowing river that keeps a body of water fresh, consistent self-investment fuels our growth journey, leading us to new horizons of success.

Take time before the start of 2024 to find an area where you would like to grow yourself so that the future self will thank you.

Happy New Year and we will see you back in 2024!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book 

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

The Mentorship Relationship

Mentorship is a transformative relationship that has the potential to guide, inspire, and empower individuals on their journey to success. A mentor, often an experienced and seasoned professional, takes on the role of a trusted guide, investing in the mentee's growth and providing invaluable support. In this blog post, we will delve into the essential aspects of effective mentorship, emphasizing the mentor's willingness to invest, their accumulated wisdom from experience, the importance of multiple mentors, and the creation of a trusting environment.

They Invest - A mentor is driven by a genuine desire to invest in the mentee's personal and professional development. They willingly share their time, knowledge, and expertise to support the mentee's growth. By offering guidance, constructive feedback, and valuable insights, mentors nurture the mentee's potential and help them overcome obstacles. This investment demonstrates a mentor's belief in the mentee's abilities and their commitment to fostering their success.

They have gone the way - A mentor's most valuable asset is the wisdom gained from their own journey. Having "gone the way and received the scars," mentors bring firsthand experience, lessons learned, and a wealth of knowledge to the table. They provide guidance based on their successes, failures, and challenges, enabling mentees to navigate their own paths more effectively. Mentors offer a unique perspective, helping mentees anticipate and overcome obstacles with greater confidence.

Why you may need multiple mentors - While a mentor offers invaluable guidance, it is important to recognize that no one mentor can provide all the answers or cover every aspect of growth. Embracing the idea of multiple mentors allows mentees to benefit from diverse perspectives and expertise. Seeking guidance from individuals with different backgrounds, skills, and experiences broadens the mentee's understanding and enhances their learning. Multiple mentors contribute to a well-rounded development and provide a range of insights for the mentee to draw upon.

An environment of trust - Trust is the cornerstone of a successful mentor-mentee relationship. Mentors foster a trusting environment by actively listening, offering non-judgmental support, and maintaining confidentiality. This safe space allows mentees to express their thoughts, fears, and aspirations freely. When mentees feel heard and understood, they are more likely to take risks, explore new opportunities, and embrace personal growth. Trust creates a foundation for open and honest communication, making mentorship truly impactful.

Mentorship is a powerful relationship that can shape the trajectory of one's personal and professional journey. Mentors invest in mentees, providing guidance and support. Their accumulated wisdom from experience equips mentees with insights and lessons learned. While a single mentor can offer tremendous value, seeking multiple mentors broadens perspectives and encourages a holistic approach to growth. Trust forms the bedrock of mentorship, creating an environment where mentees can thrive and embrace their full potential. Let us cherish and cultivate mentorship, for it has the power to inspire, empower, and transform lives.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site 

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book 

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1