We have to have trust in relationships, the products we use in our daily lives, our organizations we work for, basically we have to put some trust in everything we come in contact with.
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Is doing business with your organization that beneficial for the customer? If not, your product / service will be considered just another commodity with the only differentiator being price.
A cold call will take most people out of their comfort zone.
People tend to tell everyone they know about how great an experience was as well as how awful an organization is to deal with.
How many times have you said, “I’ll just send a quick email” and it took twenty back and forth emails to where you finally picked up the phone to clear something up?
Have you ever gotten really upset with someone over email only to find out that they did not mean any harm when they sent it?
How about this one? Have you ever been overwhelmed because you had so many emails to respond to?
We have seen politicians, CEO’s, and sales professionals all brag about how they did something great and how they deserve all the credit. Unfortunately, anything worth doing takes a great deal of effort and typically takes support of others.