Fit people Are Very Productive

I have met with a great deal of very successful people in my life.  Those that are success business professionals, owners, pastors, non-profit leaders, and heads of their family.  One thing that is common with all of these successful people is that they take time to invest in their fitness lifestyle.

By being disciplined with fitness and taking care of their bodies, people are fueling themselves.  I know this sounds counter intuitive as working out and fitness is expelling energy, but things happen when we work out.  Our brains release chemicals that help our moods, mental capacity, and reduces the effects of stress. A study out of BYU helps us understand the benefits of fitness.

I have been working out disciplined for well over a decade.  Now I don’t have the 6 or 8 pack abs that trainers show off on their Instagram, but I do have a greater mobility and strength than I did when I was younger.  I am in better shape now than I was in high school and college.  I have been disciplined on my working out and stretching.  

What has happened is that I have been able to be more focused on other things, have more endurance when tough times happen, be more resilient, manage stress better, and by more disciplined in other areas of my life as a by-product.  

One of my mentors when I was getting into sales who was a successful business man and ex-navy seal always made time for fitness.  He worked about 90 hours a week on his business, but still found time to fitness.  He had hobbies, but was very disciplined on his fitness.  As a result, he was able to make clearer decisions and take risks that he was able to analyze better with more focus.  

In downtimes of our economy, he was able to take advantage and grow his business.  He was disciplined in the fitness area that also allowed him to make more mental decisions without the doubt that comes along with the stress.  

We need to make sure that we are disciplined in our fitness if we want to excel in our lives.  Without being disciplined in this area, we will have a harder time being disciplined in other areas of our life.  I know that some people will say that they just don’t have time to set aside for fitness, but if we read that article referenced at the beginning of this post, you’ll see that we don’t have time not do focus on fitness.  One quote that I am always reminded is the one below from Tony Horton, “The joy of discipline, or the pain of regret, which will it be today?”

Focus on fitness and let that bleed over into other areas of our lives and we will see ourselves improve, have better stress management, longevity, and have great levels of mental capacity.  

Keep in mind that fitness does not mean running a marathon, or doing an ironman, it is getting physically moving and strengthening in small increments over time.  It’s not great leaps, but small steps over and over that will achieve the greatest results.  

Maybe its taking a walk outside, or picking a fitness program that has been put on the back burner, or maybe it’s just paying with kids more so you can get started.  Either way start today and finish stronger! 

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

How Are You Managing Your B-Word?

I have posted multiple blog posts and Youtube videos on the B-Word.  That word that people often think about as a curse word, but one that used properly will help you succeed.  Yes, I’m talking about budgets.

Using the B-word sounds like it is taboo and most people don’t talk about it much.  The issue is because people don’t like talking about how much money they have.  They don’t want to risk others looking poorly on them because they make more or less than the others around them.

People do however like to talk about their cars, extravagant vacations, large homes / kitchen renovations, and other stuff.  They like posting to social media about all their stuff and experiences, but not how they are paying for it.  Budgets have become a taboo word just like talking about paying with cash.  People talk about cars and reference their monthly payment instead of the total cost.

I used to do this too to impress all the people that I didn’t like just to show my status.  What I found out though is that the really wealthy people actually use fundamental financial terms when they talk about doing things.  What is the budget for doing thing?

The really wealthy don’t even reference the financial part of budgets.  They refer to the time investment for this new venture.  The really wealthy actually talk about time as a part of their investment criteria.  Time is one of those things that no matter how much money we have, we can not add, or multiply time.  We can not add more time.  We can minimize the time required for a venture, but not buy more time.

We should be using budget into our vocabulary if we want to get to a better quality of life.  Whether it is a time commitment, financial investment, or energy commitment, we need to make sure we are budgeting for all aspects.  This will help us understand if the cost is worth the investment. 

I recently detailed my wife’s and son’s vehicles.  Total investment on a nice warm Saturday was about four hours.  Their vehicles are smaller than my truck and are easier for me to do.  I decided that I would work on their vehicles because combined it would cost me about $250 for five hours of my time to do both.  The cheapest detailer I could find would cost that much for one vehicle.  

The investment of my time was good and my son actually helped so it was a teaching moment.  For my truck that would take me at least four hours to do, I am going to pay to have that done.  The reason being is it will be able to be done while I work and the trusted individual doing the work will do an amazing job for me.  

I grew up with not a great deal of money so I value being able to do things with my own hands, but as I have gotten older and make more money I am realizing that by outsourcing some things it will free me up to do more meaningful tasks that will provide me a better return on investment. 

I will be allowed more quality time with my wife and kids by having someone else do some of the work as well as possibly skipping the potential for a harmful accident.  Another example is cutting down a large evergreen tree in my back yard.  I have the tools to do this, but paying someone to drop the tree that is in a tight spot will likely cost me a great deal less than dropping the tree on the neighbor’s fence, sending me to the emergency room, etc.  I would gladly pay someone the few hundred dollars to avoid a ride in an ambulance and potential to damage property.

Just because we can do something, does not mean we are less of a man or woman because we chose to let others perform the work.  By using budgets to figure out the payoff and decisions we will be able to make the most impact with our resources.  

We need to use budgets in our vocabulary in order to get to a better place.  

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

Celebrate Good Times!

This is. The time of year in the US that people are out enjoying the warm weather celebrating independence.  BBQ’s are fired up cooking all sorts of meats, beverages are flowing, and people are getting tank top tanlines from not applying sunscreen.  It’s a great time of year!

We all enjoy the celebrations that we get to attend.  In sales it’s when we win that $100 million contract for our organization, the new platform launch that has finally rolled off the manufacturing line, or any other large event that we get to celebrate all of the hard work.

Everyone likes the celebration, but often complains about the work to get there.  Work is often thought of as an obstacle to get to the celebration.  We want the easy life, we hope for a restful relaxing retirement, but don’t want to spend the years of working to get there.

I sometimes get caught in this rut of complaining that I have yet another task to complete before the business award.  I understand it.  I’d love to just have everything handed to me sometimes when my pride is high.  I’d like the easy road in those moments.

What I have learned though is that we actually find a great deal more satisfaction in the achievement when we work towards it.  If we have hours of blood, sweat, and tears in the gym we are a great deal more grateful for the process when we look in the mirror of our accomplishments.  

When we are just handed things, we typically do not hold them as close as when we have some skin in the game.  

I started to realize this when I viewed how my son takes care of the things that he purchases than what is given to him as gifts for Christmas or birthdays.  When he has to work to earn the money and save, he takes a huge pride in his possession.  I mean making sure they are in tip top shape.

He works hard and enjoys the things he worked for a great deal more.  

The same is true for when I work on these large multi-million dollar deals.  They take a great amount of time and effort to capture, and when the day to celebrate arrives, I am able to really sit back and enjoy the accomplishments.  I find more satisfaction when I work for things than when they are just given to me.  It gives me a real sense of accomplishment.

I know that is different than what we may think, but really take stock and look at the things that you find more valuable to you.  Are they the simple gifts you have received, or the things that came from the accomplishment of hard work that you poured in?  

We are wired to work and we should celebrate those wins when they come.  We need to not just hope for easy life, but to enjoy those accomplishments.  The United States when through a great deal of struggle to become free so we could enjoy our freedom.    

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

We Need A Break!

This weekend is a reminder of my father who recently passed away in April.   This would be his birthday week as well.  As I reflect on this I am reminded about a few things about him.

He was a father, fire fighter, electrician, beer truck driver, and the list goes on and on.  It was hard to keep up with him most days even when he was retired.  He was a worker which resonates with our last name.  See back in old country as I am told our name comes from where you were on the mountain.  Being we were not Topbottom means we were workers.  We were not royalty, we did the hard work and thrived in it.

He worked three jobs at once when I was a child and was both my father and mother for quite a bit of my life.  He made it to all but one of my highschool competitions, in which he consistently beat himself up about missing. I reminded him that it was okay, but he kept to the tasks.  He was always working to finish the next task.

He was a remarkable man, but one thing he didn’t do much was take a break to go have fun that often.  He was all about finishing the tasks and moving on to the next task.  This is a trait that I have adopted for most of my life, but with the help of my caring wife, we have grown my ability to take time and slow down. She was very influential on buying a boat and taking trips which is good for me to slow down.  Who doesn’t want a wife that would encourage us to buy a boat?

We need to work hard and get things done, but it is good to take time to relax and go to a lake for a weekend, take a trip to the ice cream shop, and spend quality time with the kids.  We need this to refuel our tanks.  We can’t keep running on empty all the time or we will get burned out.

We need to have these breaks especially with the stress levels we have been under from the pandemic.  We are meant to get out and have community.  We also need to have fun and enjoy our lives.  

Too many people keep putting off fun until later.  Telling themselves that when they retire, they will finally relax and take time to enjoy life.  The issue is a good deal of these retirees end up sick, or die soon after they retire.  Maybe it’s because they are bored to death, or something else, but I believe we should be working even after we retire from our day jobs.  

We are meant to work and to have community.  So why not focus on taking time to rest and enjoy quality time with friends and family going on small adventures periodically instead of waiting until retirement?  All work and no play drains us mentally and physically.  

Stop putting off tomorrow for tomorrow may never come.  This does not mean that we need to just have fun and live under YOLO (You Only Live Once).  We need to enjoy ourselves and fill those tanks that will get emptied during those not so fun times.  Especially when those times that drain us seem to last for longer periods than the great times.  Take the small wins and savor them so they can fuel you during the next grind.

What is something you have been putting off for tomorrow to refuel yourself? 

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

Why You Should Use The B Word

Have you ever wondered how you are going to pay an unsuspected bill that pops up?  Ever had a surgery that you did not know how you were going to pay for, but it was life or death?  What about dreading to go to work, but you do because there are car payments, house payments, credit card payments etc.

Most people are living paycheck to paycheck and can not afford to take pay reductions, furloughs, or worse being let go. One slip up in the paycheck will put us in a downward spiral financially.

Today I want to focus on how to add security to your way of life!  Today we talk about the B-word.  That’s right…Budgets.  Now stop rolling your eyes for a few minutes and read on.  This will truly help you!  It helped me over a decade ago when I finally got control of my finances.

Dave Ramsey offers an amazing course called Financial Peace University that I took over a decade ago.  I have applied his principals ever since taking that class.  The core aspect to this training is you guessed it, the Budget!  The budget is the foundational part about becoming a millionaire.  Of all the people doing their debt free screams on his show and the millionaire half hours 99% run off of a budget.  If you want to be wealthy in the future, you’ve got to do your budget! When interviewed the millionaires said they use a budget to make money work for them to grow their wealth.  No surprise lotto tickets, no rich uncles deciding to bless them, a budget.

Corporations also use budgets to make sure they do not run out of money.  By using budgets, corporations are able to apply income to certain business units in order to fund develop products, marketing, employee growth, legal services, etc.  The point here is that they are very intentional to make sure they are on budget to make money work for them.  Successful Corporations (Banks, Amazon, Apple, etc.) make money work for them to grow their wealth.  

We cannot just fly by the seat of our pants and hope for the best with financial security.  You Only Live Once (YOLO) unfortunately is not a term that works well with finances.  It’s the B-word that most people make disgusted faces when said out loud that will enable you to thrive long term.

During this pandemic season, I have had to reduce my income by 20 percent, we bought my wife a new used vehicle, and my wife changed jobs with a month of no income from her.  We were able to review the budget, see where we could cut costs during this season as well as move forward without getting into arguments.  It was one less item to worry about during this not so fun time.  We have been able to pay down the mortgage as well during this time.  Not just pay the mortgage payment, more payments onto the principal.

Budgeting has brought my wife and I closer as we talk about our future dreams and actually budget to make it a reality as we travel along in our marriage.  We even give our kids a budget for clothing and after school activities that they can manage how they choose.  They just need make sure they can afford it.  If they don’t have enough money, then they can’t do the activity.  Now the emotion is taken out of the discussion and the focus is on simple mathematics.  

If millionaires and corporations do budgets to succeed, what is keeping you from doing a budget?  

Do you not have the time?  

Does it seem like you don’t know where to start? 

What if I had a quick excel file you could use that auto calculates and allows you to do a budget?  Would that be useful to you?

Reach out and I would be glad to help you succeed with your finances and help you start the conversation with a financial advisor in order to win and have a better future!

Have a great day!

“Businesses wonder why the majority of their sales teams struggle at winning profitable business.  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

Goal Setting with Purpose

Wow, just like that 2021 is gone and we are in 2022.  Can you believe how fast 2021 went?  All of the events that happened in our world, the good, the bad, the ugly.  How about you, did you accomplish all your goals in 2021?

Chances are that 2021 had us stumbling a bit in our goals and we also needed to shift our goals with the everchanging environment. 

This year when we sit down in some of our quiet time to think about 2022 we need to make sure we have some firepower behind our goals.  That’s right just because we have a goal does not mean we will achieve the goals.  We need to have a “WHY” behind our goals.  The why will keep us moving forward when times get tough.

There are areas we can grow and should be focused on that for 2022.  I will be taking the next two weeks to plan out 2022 to make it a better than this past year.  The reason why, is if we are not growing, we are dying.  That is right we need to constantly be growing.  I choose growth and for that I need a plan for whatever I am shooting for.  Even if I do not hit the bullseye ever time. 

I will be sitting down to make a plan for 2022 by looking at where I want to be.  It’s like shooting a long-range shot, we need to plan before we pull the trigger to hit the target accurately.  To do this I start with the end in mind.  When I was a child, I used to do mazes all the time.  I loved them.  I learned early on that to find the path through the maze, it was easier actually start at the finish and work my way back to the start.  Try it if you don’t believe me.

I was able to attend an event at the church I attend and there was this thing called a “purpose statement” that they were talking about.  Before you leave because I talked about church, hear me out.  This purpose statement aligned with my DISC profile, my passions, and my gifts that I have.  This purpose statement is “WHY” I am here.  Why I am on this earth and why I matter.

This purpose statement is a compass when things get tough, or we get knocked off course by something like a pandemic.  This purpose statement will allow us to focus on why we are here so we can dust ourselves off and get back to putting one step forward at a time if needed.  It will keep us moving forward.  Those that do not have purpose are easily tossed back and forth like a boat by the waves.  Those that know where they are going and why, will keep moving in the direction they need to go and find that extra strength from within to keep going.

This means yes, we need to pause and really thing about our why before we just start throwing goals up on the wall.  We really need to focus in on this target if we want to hit it.  Take time to understand your purpose and you will have more energy and determination to achieve your goals.

I will have quite a few stretch goals for myself and my business to grow in 2022.  I have personal goals that I will also be putting in for this year.  All of them will align with my purpose which will give them more strength and foundation. 

I will also use the EOS system (insert link https://www.eosworldwide.com/hubfs/EOS-VTO.pdf) for planning goals.  This is a fantastic system that anyone can use for work, or personal goals.  I have adapted it to work for me in both areas of my life. 

The key is to still plan because if we don’t aim at anything, we’ll hit it every time.

We need to make plans even if we do not hit them all.  It’s okay not to hit all of our goals, but we need to try to grow and move forward, not get down on ourselves, and have that target we are trying to strive for each and every day.

Have a great day!

Sincerely,

Kevin Sidebottom

“Businesses wonder why the majority of their sales teams struggle at winning profitable business.  I teach your sales team to walk with the customer through the five buying decisions, and in the correct order to generate more sales with high margins!”

www.kevinsidebottom.com

How Good Is Your Why When Goal Planning?

Ever wonder why 80% of new years resolutions fail?  Ever wonder why your team just doesn’t seem to hit goals?  Why do most people not even set goals?

The main reason is that growth whether it be personal, professional, or physical is painful.  Growth is not easily achieved which is why there are so few people achieving the next level results. 

I recently took my son to the orthodontist to start his journey for a better smile while getting braces installed on his teeth.  He asked me what it was like since I had them twice.  Yes, it typically takes me double to achieve results than most people 😊  I told him that the initial process is not very hard as they apply the torture devices to your teeth, but that he should expect to have a 6 out of 10 on the pain scale for his teeth for the following few days.

His response was that he was okay just not getting braces.  He didn’t care that it would improve his smile, or fix some issues in his mouth that would help him.  He just wanted to avoid pain and discomfort.  It dawned on me in that moment that I am not alone.  I don’t always want to do the hard things because it will cause me discomfort. 

Most individuals will avoid pain at all costs to live an comfortable lifestyle.  What I’ve learned is that nothing worthy is every easy.  There is some level of pain and risk associated with any worthy venture. 

If we want to grow financially for most cases, we need to gain education, work hard, and budget.  None of this seems fun or comfortable either.  My mother always said, “ nothing ventured, nothing gained.”  I added to that that no pain, no gain.  Okay I may have borrowed that from some weight lifter somewhere. 

If we want to grow, we need to put in effort and accept levels of discomfort / pain.  When we want to gain muscle, we are actually ripping apart muscle strands during weight lifting exercises that repair themselves when we are sleeping that increases their size.  The same is true with anything we want to grow in.

We must accept that we will have some levels of pain to grow ourselves in whatever venture we take on.  We need to review our why and figure out the cost of achieving that why.  If the why is not greater than the costs, then we will have no chance at success. 

We should be adding to the process of goal setting what our why is next to each of our goals to decide if this is a good goal or not.  Otherwise, we are just hoping that we will make it and likely will fail to hit that goal. 

Over the pandemic I had to review quite a few things I wanted to do with my business and had to go through quite a few pain points when I created all my videos, online trainings, marketing ideas, and personal decisions like losing weight.

Each and every one of these things required me to sit down and figure out my why.  If I had a great why I have achieved my goal, but if my why was small or something superficial, I did not achieve that goal.

If you have a goal for yourself, it is a great step to review your why before setting out the goal.  Yes, we need to make goals that are easy to understand and measurable, but we also need to make sure we factor in the pain level we will have to endure to make these goals possible before we set out.  We risk a higher levels failure when things get tough if we have not done this planning.

As we are heading into the fourth quarter of 2021 lets start reviewing our goals that we created for the year and understand why we failed at some and why we succeeded at others.  The why will be a great area of focus. 

If you’re curious I did lose quite a bit of weight during 2021 by dieting which was very painful, but worth it!

If you have any questions, or would like to discuss this topic more, feel free to reach out, I’d be glad to have that conversation.

Have a great day!

Sincerely,

Kevin Sidebottom

“Businesses wonder why the majority of their sales teams struggle at winning profitable business.  I teach your sales team to walk with the customer through the five buying decisions, and in the correct order to generate more sales with high margins!”

www.kevinsidebottom.com

How Entrepreneurs Can Find Opportunity During the Pandemic Recovery

I am grateful for Curtis Fisher and his support of young entrepreneurs. This week’s blog post has been written by Curtis and I hope you enjoy it as much as I have.

Small business owners everywhere have dealt with the economic impact of the pandemic. If your small business was considered “non-essential,” you may have had to close your doors for a period of months, only to return to limited operations afterwards.

Now, as the world begins to open up again and restrictions are gradually rolled back, you can slowly prepare for a return to normal. Maybe you need to revise your budget, get in touch with business and leadership consultant Kevin Sidebottom, or change your approach to marketing. No matter what you plan to do next, these tips will help you navigate this period of the pandemic.

Administrative Items

Business might not be back in full swing yet, but you can take advantage of this lull by working on administrative tasks instead. For instance, this might be a good time to go over your business plan and determine how you can tweak it for the upcoming year. You could also spend some time getting your digital files and paper documents organized.

In addition, now’s the time to register your business with the state in which you operate. Choosing to structure as a limited liability company (LLC) is optimal for many small businesses, primarily due to benefits like reduced risk to personal assets, less paperwork and greater tax advantages. You can use an affordable online formation service to get this done quickly and easily. Zenbusiness not only walks you through this process and helps you file, the site provides information on items like getting a statutory or registered agent.

Budgeting and Finances

The past year may have been rather lean for your business. Some sectors have benefitted from the pandemic while others have struggled. And if your business was categorized as non-essential, there’s a good chance that you’re wondering how to make up for lost profits.

First, it’s a good idea to create new financial projections for the coming year to see what you can expect in terms of your finances. Next, you’ll need to update your business budget by cutting expenses. What can you reasonably cut? Clean Tech Loops recommends nixing any software programs that you do not use regularly, switching to paperless files whenever possible, and considering a long-term remote work plan or renting an office space in a cheaper location.

Develop a Safety Plan

Depending on COVID case counts in your area, it might be time to bring your employees back to work in-person. It’s a good idea to consult with your employees before you make this decision. If everyone is on board to come back, Work Design recommends spacing out workstations with six feet in between them, stocking up on hand sanitizer, and having the office cleaned regularly. And if you have a retail space or waiting room where you’ll be allowing customers, make sure to put signs indicating that they are required to wear masks.

You may find that some workers aren’t ready to ditch telecommuting, especially those who live with people who are particularly vulnerable to the virus or those who simply feel much more productive while working from home. If this is the case, you’ll need to develop a plan for permanent remote work. Virtual Vocations recommends working with your employees to establish codes of conduct and decide which communication tools should become standard.

Delivery and Pickup Systems

Even though restrictions on businesses are slowly coming to an end, some of your customers or clients still might not be able to conduct transactions in person yet. Some people may still want to take care of business online or purchase items through a delivery or curbside pickup system. Make sure that you continue making efforts to accommodate this for the foreseeable future so as not to lose any customers.

New Offerings

The world is turning over a new leaf, and this could be the perfect time to introduce new offerings from your business. For instance, you could invite your customers or clients to a series of workshops that are held virtually for the time being and will shift to in-person gatherings as soon as it is safe. If you run a retail business, you could launch products that customers can easily enjoy outdoors this summer, since people will be looking forward to getting back outside.

Sales consultant and speaker Kevin Sidebottom blogs about the importance of knowing what customers crave. “What is the customer really asking us each time they interact with us whether [it’s] face to face meetings, calling customer service, on social media, etc. What is it that the customer is trying to communicate to us? We need to be intentional to reach out to them to figure out what they need. It’s that simple.”

Marketing Strategy

As people continue shopping online while others venture out, you’ll need to focus on combining both digital and offline advertising in your marketing strategy. You can rely on social media marketing, email campaigns, and search engine optimization to bring in new customers through the internet. In addition, set up fun window displays to attract more foot traffic to your store!

As restrictions are rolled back during the recovery phase of the pandemic, small business owners will have some breathing room to expand. You may want to use this time for administrative tasks, reworking your budget, or finetuning your marketing strategy so that you can speak to what your customers need right now. By looking forward with an optimistic attitude, you can prepare for profitable months ahead!

Do What Wealthy People Do

What do Wealthy individuals do?  That is a question the majority of our population have.

I have sat with quite a few millionaires and learned this some interesting things.  First thing I learned is that 99% of wealthy individuals did not inherit their wealth.  Yep, that is right, they built it from the ground up.  Almost all of them did not win the lottery either.  So how did they do it?

The main reason these wealthy individuals did it is by using a Budget.  Yep, I used the B-word! They use budgets financially, with their time, and when they decide to take on a new venture. 

Hardworking individuals believe the B-word as a taboo discussion topic.  I get it!  I fought against using budgets until I took a class that helped me understand that if I tell my money what to do, it actually does what I want it to do. 

When I learned how freeing budgets can be, I was left wondering why I did not do this sooner.  I would have had so much more money at the end of the pay period and would have been able to invest more of my hard, earned money.  Yes, budgeting can be freeing for you and your loved ones.  My wife can use her money to buy whatever she wants with it. 

My wife and I started out our marriage with the monthly budget meeting.  We go through all of the line items including clothing, vacations, gifts, food, electric, etc.  If she decides to buy a whole bunch of coffee, she is free to do so without me condemning her because it is her money to budget for whatever she wants!  Have you ever had a fight over your significant other buying something that you haven’t agreed on? 

The monthly budget has helped our communication greatly as a by-product.  If you are in a relationship then you already know communication is huge in a relationship. 

Budgeting has been one of the single most effective ways for my wife and I to prepare for emergencies, taking vacations, date nights, etc.  We have had times where we had emergencies and by having a budget, we were able to overcome those emergencies quickly.  We also need to buy a new roof for our house that we have been planning for.  Roofs are pretty expensive and we will be able to afford it because we put it in the budget. 

You know what else has been great?  We actually give our kids a budget for clothing and after school activities that they can manage how they choose.  They just need make sure they can afford it.  If they don’t have enough money, then they don’t do the activity.  Now the emotion is taken out of the discussion and the focus is on saving up so they can do that activity in the future.  My hope is that they will keep budgeting for the rest of their life so they can retire with even more money that my wife and I.

Had we started earlier on investing into retirement we would have millions more when we retire.  Not a million…Millions! 

If you want to be successful and have a great retirement, you need to start with a budget.  I do not make any money off of this, but I also highly recommend you take financial peace university from Ramsey Solutions!  It is the class that started me on my financial journey over a decade ago and has helped our family with getting on track for a better future.

What is keeping you from sitting down and doing a budget? 

Do you not have the time? 

Does it seem like you don’t know where to start? 

What if I told you that if you emailed me, I would send you a FREE excel file that you could use for your own budget?   It does all of the calculations for you.  

Would that be helpful? 

If you want to become wealthy and have HOPE for your future, email me today and I will send you a copy of the budget file we use so that you can get on the road for a better future.

Sincerely,

Kevin Sidebottom

“Businesses wonder why the majority of their sales teams struggle at winning profitable business.  I teach your sales team to walk with the customer through the five buying decisions, and in the correct order to generate more sales with high margins!”

www.kevinsidebottom.com