Strategies for Driving Growth and Success With Your Sales Team

Fueling Engagement

September 21, 2024

The past couple weeks we have been talking about engagement and how to foster greater levels of engagement. Today we will discuss the final part of engagement and alignment for the employee and the organization.

In today's fast-paced work environment, employee engagement remains a critical factor in driving organizational success. However, with Gallup's ongoing revelation that only 30% of employees feel engaged in their jobs, it's clear that many organizations are grappling with how to keep their teams motivated and committed. One effective strategy to address this challenge is by setting clear, aligned goals and objectives for employees. In this post, we'll explore why aligning employee goals with corporate goals, mission, and vision is crucial for fostering engagement, and how regular follow-ups can further enhance motivation and productivity.

Employee goals and objectives should not exist in isolation but should instead be closely aligned with the overarching goals and objectives of the organization. When employees understand how their individual contributions contribute to the company's success, they are more likely to feel motivated, engaged, and invested in their work. By aligning employee goals with corporate objectives, organizations can create a sense of purpose and alignment that fuels productivity and commitment.

In addition to aligning with corporate objectives, employee goals should also align with the organization's mission and vision. These guiding principles articulate the company's purpose and long-term aspirations, serving as a compass for decision-making and goal-setting at all levels. When employees see how their goals contribute to fulfilling the organization's mission and vision, they are more likely to feel connected to the company's purpose and inspired to make a meaningful impact.

While annual performance reviews have traditionally been the norm in many organizations, they often fall short in providing timely feedback and driving ongoing engagement. Instead, regular follow-ups and check-ins throughout the year are essential for keeping employees engaged and motivated. These ongoing conversations provide opportunities to assess progress, address challenges, and realign goals as needed. By providing regular feedback and support, managers can demonstrate their investment in employee growth and development, fostering a culture of continuous improvement and engagement.

Setting clear, aligned goals and objectives for employees is essential for fostering engagement and driving organizational success. By ensuring that employee goals align with corporate objectives, mission, and vision, organizations can create a sense of purpose and alignment that fuels motivation and commitment. Additionally, regular follow-ups and check-ins throughout the year provide opportunities to provide feedback, address challenges, and realign goals as needed, further enhancing employee engagement and productivity. As organizations strive to boost engagement levels and unlock the full potential of their teams, prioritizing aligned goal-setting and regular follow-ups is key.

Have a great week!

Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Elevating Engagement

September 14, 2024

Employee engagement stands as a cornerstone of organizational success, yet it remains a challenge for many companies. According to Gallup's sobering statistic, only 30% of employees in the United States feel engaged in their jobs. This alarming figure underscores the critical need for proactive measures to enhance engagement levels within workplaces. Two fundamental areas often cited as pivotal for cultivating engagement are trust and consistency in leadership. Let's explore strategies to address these areas and elevate employee engagement to new heights.

Gallup's research paints a stark picture of the current state of employee engagement. With only a minority of employees feeling actively engaged in their work, it's evident that many organizations are falling short in fostering environments that inspire passion, commitment, and productivity. However, this statistic also serves as a wake-up call—a catalyst for organizations to reevaluate their approach to employee engagement and implement targeted strategies for improvement.

Building Trust in Leadership

Trust is the bedrock upon which strong, enduring relationships are built, and the relationship between employees and leadership is no exception. When employees trust their leaders, they are more likely to feel valued, empowered, and motivated to contribute their best efforts. Here are some strategies to cultivate trust in leadership:

Open Communication Channels: Foster transparent communication channels where leaders actively listen to employee feedback, address concerns, and share information openly and honestly.

Lead by Example: Demonstrate integrity, accountability, and authenticity in leadership actions and decisions. Consistency between words and actions builds credibility and fosters trust among employees.

Empowerment and Autonomy: Delegate responsibilities and empower employees to make decisions within their roles. Trusting employees to take ownership of their work cultivates a sense of autonomy and fosters a culture of accountability.

Recognition and Appreciation: Recognize and celebrate employee contributions regularly. Acknowledging their efforts and achievements reinforces trust and reinforces the value they bring to the organization.

Fostering Consistency in Leadership

Consistency in leadership is essential for building trust, maintaining morale, and fostering a sense of stability within the organization. When leaders exhibit consistent behaviors, communication, and decision-making, employees are better able to predict outcomes and feel confident in the direction of the company. Here are strategies to promote consistency in leadership:

Establish Clear Expectations: Clearly communicate expectations, goals, and objectives to ensure alignment across the organization. Consistent messaging helps employees understand their roles and responsibilities, reducing ambiguity and promoting clarity.

Adaptability and Flexibility: While consistency is essential, leaders must also demonstrate adaptability and flexibility in response to changing circumstances. Being open to new ideas and approaches while maintaining core values fosters resilience and agility within the organization.

Invest in Leadership Development: Provide ongoing training and development opportunities for leaders to enhance their skills in communication, decision-making, and conflict resolution. Investing in leadership development ensures that leaders are equipped to lead effectively and consistently.

Addressing trust and consistency in leadership is paramount for growing employee engagement and fostering a positive work environment. By prioritizing transparent communication, integrity, empowerment, and fairness, organizations can cultivate trust in leadership and promote consistency in practices and behaviors. As leaders strive to build strong, trusting relationships with their teams, they lay the foundation for a culture of engagement, collaboration, and success.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Questions for Employee Engagement

September 7, 2024

Employee engagement is the heartbeat of any successful organization. It's the pulse that drives productivity, fosters innovation, and cultivates a positive work culture. Understanding the engagement levels of your employees is crucial for nurturing a thriving workplace environment. While various methods exist to measure engagement, one effective approach is simply through dialogue. By asking the right questions, employers can gain valuable insights into what motivates their team members and how to enhance their satisfaction and commitment. Here are three essential questions to ask employees to gauge their engagement levels:

What are your values?

Understanding an employee's values provides profound insights into their motivations and aspirations. When employees personal values align with those of the organization, they are more likely to feel fulfilled and engaged in their work. By asking this question, employers and employees can assess whether there is alignment between the company's values and the individual's, fostering a sense of belonging and purpose.

Responses to this question can vary widely, from a focus on personal growth and development to a desire for social impact or fulfillment in the mission. By recognizing and respecting these values, employers can tailor their approach to employee engagement, offering opportunities that resonate with their team members on a deeper level.

What do you hope to get from this job?

This question delves into the employee's expectations and goals, providing valuable insights into their level of satisfaction and engagement. By understanding what employees hope to gain from their roles, employers can identify areas for improvement and opportunities for growth.

Responses may include a desire for career advancement in a certain area of the organization, skill development, meaningful work, or a supportive work environment. By actively listening to employees' aspirations, employers can tailor development plans, provide relevant training opportunities, and create a conducive work environment that fosters growth and fulfillment.

Why did you choose this team?

Asking employees why they chose to work within a specific team sheds light on their perceptions of team dynamics, leadership, and organizational culture. It also reveals what aspects of the team resonate with them and contribute to their engagement.

Responses may highlight factors such as collaborative work culture, strong leadership, shared values, or opportunities for mentorship and learning. By understanding why employees are drawn to a particular team, employers can leverage these strengths to enhance engagement across the organization.

Asking the right questions is instrumental in understanding employee engagement levels and fostering a thriving workplace environment. By delving into employees' values, expectations, and team preferences, employers can gain valuable insights into their motivations and aspirations, enabling them to tailor engagement strategies that promote satisfaction, productivity, and retention. Ultimately, prioritizing employee engagement is not only essential for individual well-being but also for the long-term success and sustainability of the organization.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

How Do I Grow My Leadership

August 31, 2024

In the dynamic world of leadership, continuous growth is the name of the game. To elevate your leadership capacity and reach new heights of success, you need a winning combination of ambition, strategy, and relentless self-improvement. Here are three powerhouse strategies to supercharge your leadership journey:

Leadership begins with the thirst for continual knowledge. There's no better way to expand your mind than through the pages of a book. By committing to just 10 pages a day, you can devour a 300 page book in a month and up to 12 books a year. Imagine the wealth of insights, strategies, and inspiration waiting to be discovered within those pages. Whether it's timeless classics or cutting-edge bestsellers, make reading a daily habit to fuel your growth and sharpen your leadership skills.

True leaders never stop learning. Investing in your development is not just a smart move—it's essential for staying ahead of the curve. Dedicate yourself to taking at least one training or development program each year. Whether it's a workshop, seminar, or an industry conference, seeking opportunities to hone your skills, broaden your knowledge, and refine your leadership style. By continuously upgrading your toolkit, you'll position yourself as a dynamic and adaptable leader ready to tackle any challenge head-on.

Learning by yourself will always limit yourself and every great leader has a strong support system. Joining a mastermind group is like adding rocket fuel to your leadership journey. Surround yourself with like-minded individuals who share your passion for growth and excellence. Through regular meetings, brainstorming sessions, and accountability check-ins, mastermind groups provide a powerful platform for collaboration, feedback, and mutual support. Together, you'll challenge assumptions, share insights, and hold each other accountable to reach new heights of success. Having a group of individual business leaders has helped me to grow my business more than if I tried to do everything on my own.

Leadership isn't just about having a title—it's about having the vision, courage, and commitment to inspire others and drive meaningful change. By harnessing the power of reading, investing in your development, and leveraging the collective wisdom of a mastermind group, you'll turbocharge your leadership capacity and unlock your full potential. So, what are you waiting for? It's time to step up, stand out, and lead with confidence and conviction.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

What Should Be Our Sales Target This Year?

August 24, 2024

In the ever-evolving realm of business, setting realistic sales increase targets is crucial for sustained growth and profitability. However, determining the optimal target requires a strategic approach that takes into account various factors, including market dynamics, saturation levels, and forecasts. Let's explore how businesses can navigate this complex terrain to identify the right sales increase target for their unique circumstances.

Understanding Your Market

A fundamental step in setting sales increase targets is gaining a comprehensive understanding of your market. This entails analyzing market trends, customer preferences, and competitive dynamics. By conducting thorough market research, businesses can identify growth opportunities, emerging trends, and areas for differentiation. Understanding the nuances of your market enables you to set targets that are both ambitious and attainable, aligning with the realities of your industry landscape.

Assessing Market Saturation

Market saturation refers to the degree to which a market has been penetrated by existing products or services. Evaluating market saturation levels is essential for gauging the potential for further growth. In saturated markets, achieving significant sales increases may require innovative strategies, such as product differentiation, target audience expansion, or geographic diversification. However, it's also important to consider alternative approaches, such as increasing prices, which can boost revenue even in a saturated market.

Increasing Prices in High Market Saturation

In highly saturated markets, where competition is fierce and differentiation is challenging, increasing prices can be a strategic approach to boosting revenue. By positioning your product or service as premium or high-value, businesses can capitalize on the perception of quality and exclusivity. Additionally, raising prices can help mitigate the impact of saturation by focusing on a smaller, but more profitable, segment of the market. While increasing prices may result in some loss of market share, the net effect on revenue can be positive, especially if the increase in revenue from each sale outweighs the decrease in sales volume.

By setting the right sales increase target is a strategic imperative for businesses seeking sustained growth and competitiveness. By understanding market dynamics, assessing saturation levels, and analyzing market forecasts, businesses can identify realistic yet ambitious targets that drive performance and align with organizational objectives. While there is no one-size-fits-all approach to setting sales targets, a data-driven and strategic approach enables businesses to navigate uncertainty and capitalize on opportunities in today's dynamic business landscape. By considering alternative strategies such as price increases, businesses can unlock new avenues for revenue growth and enhance their competitive position in saturated markets.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

How To Build A Better Relationship

August 17, 2024

In the intricate dance of human connections, building meaningful relationships isn't just about exchanging pleasantries—it's about answering three fundamental questions: Do I like you? Do I trust you? How can you help me? By addressing these queries with sincerity and empathy, we can lay the groundwork for stronger, more fulfilling relationships. Let's explore how to cultivate better connections by focusing on building trust and helping others succeed.

The first question we subconsciously ask when meeting someone new is, "Do I like you?" Likability is often based on shared interests, values, and personality traits. To foster likability in our relationships, it's essential to be genuine, empathetic, and approachable. Show genuine interest in others, listen attentively, and find common ground to bond over. By fostering a sense of connection and rapport, we create a solid foundation for building stronger, more authentic relationships.

Trust is the bedrock of any successful relationship. It's built over time through consistency, reliability, and integrity. To earn trust, it's crucial to keep our word, follow through on commitments, and demonstrate honesty and transparency in our actions. Act with integrity, admit mistakes, and prioritize open communication. By consistently demonstrating trustworthiness, we foster a sense of security and confidence in our relationships, laying the groundwork for deeper connections and collaboration.

In any relationship, there's an implicit exchange of value. People want to know, "How can you help me?" To strengthen relationships, it's essential to understand others' needs, challenges, and aspirations. Be proactive in offering support, guidance, and resources to help “Be the Hero Of Their Story.” Celebrate their successes and be a source of encouragement and inspiration. By demonstrating genuine care and support, we create a culture of reciprocity and mutual assistance, strengthening bonds and fostering a sense of community.

Building trust and helping others win go hand in hand. Trust is earned through actions that demonstrate reliability, honesty, and integrity. By consistently acting in trustworthy ways, we create a foundation of trust that forms the basis of strong relationships. Additionally, by actively supporting others and helping them achieve success, we reinforce trust and deepen connections. When we prioritize others' success and well-being, we foster a collaborative environment where everyone can thrive and succeed together.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Why Should I Network With Other Businesses?

August 10, 2024

In the dynamic landscape of modern business, success isn't solely determined by the quality of products or services offered. Rather, it's often the result of strategic relationships forged through networking. Businesses that recognize the importance of connecting with other businesses position themselves for growth, innovation, and longevity. Let's delve into three key reasons why networking with other businesses is essential for sustained success.

The 150-Person Rule

It's said that each person influences approximately 150 others within their network. This principle underscores the immense potential for businesses to expand their reach exponentially through strategic networking. By forming alliances with complementary businesses, entrepreneurs can tap into new audiences, gaining access to potential customers who may not have been reached through traditional marketing channels. Through shared connections, businesses can amplify their influence and extend their brand's visibility far beyond their immediate sphere of influence.

People Buy from People

In an era of relentless competition, building trust is paramount to winning over customers. People are more inclined to do business with those they know, like, and trust. Networking provides an invaluable opportunity for businesses to establish genuine connections with peers and potential clients, laying the groundwork for meaningful relationships built on trust and mutual respect. By engaging in face-to-face interactions, attending industry events, and participating in online forums, businesses can humanize their brand and differentiate themselves from impersonal competitors. Ultimately, cultivating trust through networking can lead to increased customer loyalty, higher conversion rates, and sustainable growth.

A Culture of Collaboration

In the interconnected ecosystem of business, collaboration breeds success. Other business leaders understand the challenges and opportunities unique to their industries and can offer valuable insights, resources, and support. By actively engaging with peers and fostering a spirit of reciprocity, businesses can tap into a wealth of knowledge and expertise, accelerating their growth trajectory. Moreover, by extending a helping hand to other businesses, entrepreneurs lay the groundwork for future collaboration and goodwill. As the adage goes, "Other business leaders will help us if we help them." By cultivating a culture of collaboration and mutual support, businesses can harness the collective power of their network to overcome obstacles and seize new opportunities.

Networking with other businesses isn't just a nicety—it's a strategic imperative for success in today's competitive marketplace. By leveraging the power of networks to amplify influence, build trust, and foster collaboration, businesses can position themselves for sustained growth and resilience. As people influence around 150 others, and people buy from people, businesses that prioritize relationship-building and networking stand to reap the rewards of stronger connections, increased visibility, and a competitive edge. So, let's seize the opportunity to expand our networks, forge meaningful partnerships, and propel our businesses to new heights.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

So What Builds Trust?

August 3, 2024

Trust is the glue that binds relationships, teams, and communities together. To nurture this essential element, we must embrace three core principles: selflessness, consistency, and empowering others. Although these are not the only areas in trust, but they will help us build trust with these three easy to understand concepts.

The first are in trust we will focus on is selfishness, or the act of not being selfish. When we approach interactions with genuine empathy and generosity, we create an environment where trust can thrive. Selfishness, conversely, erodes trust by signaling a lack of concern for others' well-being. By embracing selflessness, we pave the way for authentic connections and mutual respect to flourish.

The second are that we can show up on is consistency. Consistency entails aligning our words with our actions and demonstrating reliability over time. When we consistently deliver on our promises and show up for others, we instill confidence and reliability in our relationships. Inconsistency, on the other hand, breeds doubt and uncertainty, undermining trust. By being consistent in our behaviors, we lay a solid foundation for trust to flourish.

True leaders empower others to be the heroes of their own stories. By recognizing and celebrating their strengths and achievements, we foster a culture of trust and collaboration. When individuals feel valued and supported, they are more likely to trust and collaborate with others. By focusing on helping others succeed, we create a ripple effect of trust that strengthens relationships and drives collective progress.

In today's complex and interconnected world, trust is more important than ever. It enables us to forge meaningful connections, navigate challenges, and achieve shared goals. By embodying principles of selflessness, consistency, and helping them be the hero of their story, we create a culture of trust that benefits individuals, teams, and communities alike. Trust is the glue that holds relationships together and propels us forward toward a brighter future.

Trust is the currency of relationships, and it must be earned through actions. By practicing selflessness, consistency, and supporting others on their journey, we lay the groundwork for trust to flourish. Let's commit to being trustworthy individuals who lift others up and create a world where trust is abundant. Together, we can build stronger, more resilient communities where everyone has the opportunity to thrive as the hero of their own story.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Ways To Increase Your Leadership Ability

July 27, 2024

In the dynamic realm of leadership development, our commitment to growth is not just an individual pursuit but a collective journey. In this blog post, we'll explore how, together, we can harness the power of books, collaborative annual trainings, and our mastermind community – a personal board of advisors dedicated to propelling us forward.

Our collective leadership journey begins with the simple yet impactful act of shared reading. By engaging in regular reading, we open the door to a multitude of perspectives, styles, and strategies.

Reading a variety of materials allows us to benefit from diverse insights. Each perspective contributes to our collective understanding, fostering a culture of inclusivity and innovation. Regular reading of industry-related content, leadership literature, and current affairs ensures that we make informed decisions that resonate with our goals. I am often having to sit back and digest content that I have read to understand how I can utilize it in my day to day life. By doing so and not simply reading we can at more tools to our box and move forward faster.

Annual trainings are also a great resource and are not just opportunities for individual growth – they are occasions for us to invest in ourselves as well as our teams. Customized training ensures relevance and immediate applicability to our shared context. Beyond the content, annual trainings provide valuable opportunities for us to connect with other leaders, share experiences, and learn from their successes and setbacks.

Building a shared professional network strengthens our collective influence. This professional network can become part of our community. It can become our shared board of advisors, a powerful force that brings diverse perspectives and collective wisdom to our collective leadership table. We call these our mastermind groups.

Engaging with a group of like-minded individuals fosters mutual learning. By sharing insights, experiences, and challenges, we create a collaborative environment where everyone benefits from our collective knowledge. This group of individuals coming together helps us build a system of accountability. By discussing our shared goals and progress, we motivate each other to stay on track, ensuring that our leadership development is a shared and intentional journey.

When faced with challenges, our mastermind group becomes a think tank. Leveraging the collective intelligence of the group provides innovative solutions and fresh perspectives, fortifying our collective problem-solving capabilities.

By embracing shared reading, joint trainings, and active participation in our mastermind community, we embark on a comprehensive and collective leadership development strategy. Our growth is not just individual – it's a shared commitment to the success of our team and organization. As we evolve together, so does our capacity to lead with collective wisdom, resilience, and a unified vision.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Generating More Business To Business Sales

July 20, 2024

In the dynamic world of Business-to-Business (B2B) sales, success is often rooted in a combination of strategic approaches. In this blog post, we'll explore simple key areas —as powerful tools to increase your B2B sales.

Successful execution begins with a deep understanding of your customers’ needs. Prioritizing active communication to clearly document the expectations of the relationship as well as how the organization will support the customers for a successful relationship. This not only has to be communicated to the customer, but to the rest of the selling organization’s teams.

While the sales team may be able to gain the needs and document the relationship between the organizations, it is up to the operations teams to execute the plan successful and consistently. We need to have consistency how we show up with our customers so that they can build trust that we have their best interests at heart so when times get tough, they don’t jump ship to another option leaving us with excess obsolete materials driving up our costs. Far too often customer service teams fail to maintain a good level of communication as well as execution with the customer’s teams.

When the customer service team consistently underperforms things escalate quickly. Trust also is decreased as more and more resources from both organizations are required to meet to understand why there are issues in execution. This is the time when if done poorly things heat up and trust is crushed. This is why in the beginning of the relationship sales people need to have a sense of conservativism when it comes to commitments. One rule I like to use is Under commit and over produce.

Under committing and over-producing is a powerful philosophy that sets us apart in the competitive B2B landscape. It involves promising less than we deliver and then exceeding those expectations. Customer service is a vital component of over-delivering. Be responsive, proactive, and going the extra mile to address client concerns swiftly will result in a positive experience with our customer. When this is executed correctly the customer can not help but stay engaged and offer up other opportunities to the sales team.

By mastering the art of execution, maintaining unwavering consistency, and adhering to the principle of under committing and over-producing, our B2B sales strategy can reach new heights. These three pillars not only attract clients but also cultivate long-lasting relationships, positioning our businesses as a trusted partner in the ever-evolving B2B landscape. Remember, success in B2B sales is not just about selling a product; it's about delivering an exceptional experience.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

How Is My Business Doing?

July 13, 2024

Running a successful business requires an understanding of financial metrics, and one that often takes center stage is the gross profit margin. While it's an important indicator, solely relying on this metric may present an incomplete picture of your business's overall health. In this post, we'll explore what gross profit margin is, the costs associated with it, and why it shouldn't be the sole gauge for assessing your business's performance.

What is Gross Profit Margin?

Gross profit margin is a financial metric that represents the percentage of revenue retained after deducting the cost of goods sold. It's calculated by dividing the gross profit by total revenue and multiplying by 100 if you want a percentage. Forget that last step if you are just focused on the dollar figure.

This is the direct cost of producing goods or services sold by a company is broken into three main areas. The first one is the material cost of the goods and services, the logistical costs to move these items around and then variable costs like that of the sales teams and labor to manufacture the goods and services.

Why Gross Profit Margin Should Not Be The Only Valuable Metric

While a healthy gross profit margin is desirable, it doesn't provide a complete picture of a company's overall profitability. Gross profit margin doesn't account for fixed costs, such as rent, salaries, and utilities. Net profit, deducts all expenses and provides a more comprehensive view. These costs are essential for maintaining the day-to-day operations and need to be considered when assessing overall profitability.

Gross profit margin also doesn't consider market conditions, competition, or external factors that could impact business performance. Adapting to these variables is crucial for long-term sustainability.

To truly gauge how well your business is running, it's essential to adopt a more comprehensive approach. Consider metrics like net profit margin to figure out how strong your profits are. Evaluate customer satisfaction, employee engagement, and innovation as these factors contribute to sustainable growth. A well-rounded understanding of various financial and operational indicators will guide more informed decisions, ensuring your business thrives in the long run.

Make sure you know if you are running a successful business and if you need help reach out below!

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Motivation vs. Engagement Which Is Best?

July 6, 2024

In the dynamic landscape of corporate culture, terms like "motivation" and "engagement" are often used interchangeably. However, it's crucial to understand that these concepts represent different strategies for fostering a productive workforce. Let's take a closer look at why corporate engagement is the enduring champion in the long-term game, while motivation and competitions serve as momentary boosts.

Let’s talk about Motivation. I view motivation as a sprinter's burst off the starting line, propelling toward short-term finish line. Whether it's triggered by incentives, rewards, or competitions, motivation provides a temporary surge in energy and focus. Yet, much like a fleeting adrenaline rush, it tends to dissipate once the initial excitement and adrenaline rush subsides.

Competitions are what is typically used to motivate a team. The thrill of winning and the fear of losing can drive heightened efforts temporarily. However, the excitement is short-lived, and the impact on employee engagement may not be as profound. Competitions might foster rivalry rather than collaboration, potentially affecting team dynamics in the long run.

In contrast, corporate engagement is the marathon runner of workplace strategies. Unlike motivation, engagement is a sustained, long-term approach that nurtures a deep connection between employees and the company. It involves creating an environment where employees feel valued and understood, tapping into their intrinsic motivation. Engagement goes beyond external rewards, fostering emotional and intellectual commitment, aligning personal goals with the company's mission.

While motivation may offer quick wins, corporate engagement is the strategy that prevails in the long run. Engaged employees are more likely to invest in the organization's success, contributing not just their skills but also their passion and creativity. This enduring commitment leads to higher retention rates, improved morale, and a more resilient workforce.

For sustained success in the corporate arena, prioritize the strategies that endure. Choose corporate engagement over quick fixes, and invest in the long-term well-being and commitment of your workforce.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Engagement Dynamite

June 29, 2024

Welcome to the powerhouse of employee engagement! In this blog post, we're diving deep into the key areas that ignite the spark, fuel the fire, and turn your workplace into a dynamic arena of enthusiasm and productivity. Buckle up, because it's time to explore the ultimate employee engagement drivers that will transform your team into an unstoppable force.

It all starts with…

Employee engagement begins at the top, and purposeful leadership is the North Star guiding your team towards success. Leaders who lead from the frontlines, communicate a compelling vision, and embody the values they preach, create an environment where engagement is not just encouraged – it's inevitable.

These leaders know that communication is the glue that holds engagement together. They break down the silos and create a culture of open communication. Whether it's through regular team meetings, feedback sessions, or transparent updates, fostering an environment where ideas flow freely builds a sense of belonging and drives engagement to new heights.

Why Recognition will help your engagement

Recognition isn't just a pat on the back; it's the fuel that powers the engagement fire. Regularly acknowledge and appreciate the efforts of your team members. Whether it's a shout-out in a meeting, a handwritten note, or a public acknowledgment, recognizing achievements cultivates a positive culture and fuels a passion for success.

We also need to empower our employees by giving them autonomy in their roles. Micromanagement is the kryptonite of engagement. Trust your team to excel, provide them with the tools and resources they need, and watch as they unleash their superpowers to drive innovation and success.

We also need to remember that employees crave opportunities for growth and development. Provide avenues for professional advancement, whether it's through training programs, skill-building workshops, or mentorship initiatives. The engagement elevator goes up when employees see a clear path for their professional growth within the organization. We also need to be consistently communicating our vision for them as well as understanding if that vision aligns with them.

Employee engagement is not a luxury; it's the heartbeat of a thriving workplace. Purposeful leadership, open communication, recognition, professional growth opportunities, empowerment, and team building are the ultimate drivers that propel your team towards engagement excellence. With these powerhouse principles in play, you're not just building a team – you're fostering a culture where engagement isn't just a goal; it's a way of life. Gear up, workplace dynamos – it's time to unleash the engagement dynamite!

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

How To Increase Our Sales Revenues!

June 22, 2024

In the exhilarating world of sales, the mantra is simple: more sales, more influence, more profits. It's not just a tagline; it's a mindset, a strategy, and a relentless pursuit of success. In this blog post, we're diving into the dynamic trio of selling more, amplifying influence, and using a process as the secret sauce for unprecedented revenue growth. Buckle up, because it's time to turn your sales game into a profit powerhouse.

In sales, the bottom line is all about selling more. It’s about increasing revenues exceeding targets, and turning no’s into resounding yeses. Embrace the unapologetic art of selling. Understand your customer's needs, support them the best you can, and go after those sales with an unwavering tenacity.

In the realm of sales, influence is the golden ticket. The more influence you have, the more doors open, and the more deals seem to come your way. Cultivate your personal brand, build relationships, and position yourself as an authority in your field. Influence isn't just about closing deals; it's about leaving an indelible mark on every interaction.

Here's the game-changer – the process. Selling without a structured process is like navigating a maze blindfolded. A well-defined process not only streamlines your efforts but also ensures consistency and repeatability. It's the secret weapon that transforms sporadic wins into a steady stream of successes.

A process isn't set in stone; it's a living, breathing entity. Success leaves clues, and a dynamic salesperson knows how to adapt and conquer. Analyze what works, refine your approach, and stay ahead of the curve. A nimble adaptation to the ever-changing sales landscape is the hallmark of a true sales professional.

No let's cut to the chase – in the world of business, profit is the endgame. Selling more and wielding influence are pivotal steps, but they're all in service of the grand finale – maximizing profits. Understand your profit margins, identify areas for improvement, and let the pursuit of profit be the driving force propelling your sales endeavors.

In the pursuit of more sales, influence, and profits, never lose sight of the customer. A customer-centric approach isn't just good business; it's the ultimate revenue catalyst. Understand their pain points, exceed their expectations, and watch as satisfied customers become your most potent sales force.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

How Not To Let New Employees Down

June 15, 2024

Ever experienced this scenario when you joined an organization? You have taken the step to a new organization hoping this position will be better than the last and you will have a successful career here until retirement. Unfortunately, you are dropped into a job like a cog in a machine while you struggle to gain traction, reminiscing of your old job on how easy it was to get things done, old coworkers that helped you, or a boss that does not seem so bad anymore.

Like most new employees, they feel like they are let down when they start a new job. Today we will buckle up, because we've got a 90-day game plan to not just welcome new hires but to catapult them into success.

Engagement isn't just a buzzword; it's the rocket fuel that propels new employees to success. From day one, immerse them in the company culture. Encourage participation in team-building activities, meetings, and social events. The more they feel connected to the heartbeat of the organization, the faster they'll hit the ground running.

Imagine a new employee as a high-tech gadget waiting to be plugged in – your job is to be the power source. Foster connections between new hires and existing team members. Assign a "buddy" who can show them the ropes, answer questions, and be a friendly face in the crowd. Connections breed collaboration, and collaboration breeds success.

Mentorship isn't just for the seasoned pros; it's a game-changer for newbies too. Assigning a mentor who can provide guidance, share insights, and be a sounding board for questions is a crucial asset for the new higher. Mentorship accelerates the learning curve, turning rookies into seasoned pros in record time.

Invest in training and development opportunities tailored to new employees. Whether it's industry-specific skills or internal processes, a continuous learning environment not only sharpens their skills but also demonstrates your commitment to their growth.

The first 90 days of a new employee's journey are critical, and with the right approach, you can transform them into a hero of their story. Engage them in the company culture, connect them with the team, provide mentorship, invest in training, and celebrate victories along the way. With this 90-day game plan, you're not just onboarding new hires; you're launching them toward success.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Building A Solid Foundation For Relationships

June 8, 2024

In the vast landscape of relationships, whether personal or professional, the bedrock of any enduring connection is built on two powerhouse principles: trust and consistency. In this blog post, we're diving into the art of crafting unshakeable foundations with anyone you meet. Buckle up, because it's time to unleash the dynamic duo that transforms fleeting interactions into bonds that withstand the test of time!

Trust

Trust isn't just a virtue; it's the currency that fuels every meaningful relationship. Want to build a foundation that can weather any storm? Start by earning and giving trust. Be honest, be reliable, and above all, be authentic. People can smell a fake from a mile away, so drop the masks and let trust be the anchor that grounds your connection.

Consistency

Consistency isn't about grand gestures; it's about the small acts that add up over time. Whether it's remembering someone's birthday, offering a helping hand, or simply being a reliable presence, these small acts of consistency compound to create a robust foundation that withstands the tests of time.

Trust and consistency thrive in an environment of open communication. Be willing to share your thoughts, feelings, and expectations, and encourage others to do the same. Communication isn't just about words; it's about creating a space where everyone feels heard and understood. Break down the walls, and watch trust blossom.

We're all human, and humans make mistakes. When you inevitably stumble, embrace humility. Admitting your mistakes and taking responsibility shows integrity and builds trust faster than any flawless facade ever could. It's not about being perfect; it's about being real.

Building trust and consistency takes time. Rome wasn't built in a day, and neither are enduring relationships. Be patient, invest the time, and let the foundation strengthen organically. Rushing the process can lead to cracks, so savor the journey of connection-building.

When it comes to relationships, trust and consistency are your dynamic duo. They are the architects of foundations that withstand the storms that come. Whether you're forging a new connection or reinforcing an existing one, remember that trust is earned, consistency is key, and the journey is as important as the destination. So, go ahead, build those unshakeable connections – because when trust and consistency join forces, you're not just building relationships; you're crafting a legacy.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

Do We Really Need Good Leadership?

June 1, 2024

The Answer is YES!!!!!

Within the realm of organizational challenges, low employee engagement rates at approximately 30% stand as a formidable obstacle. At the heart of this predicament lies poor leadership, a factor that not only contributes to high turnover, slow operational speed, and increased costs but also underscores the critical need for transformative leadership. This post delves into the profound impact of good leadership as the key to mitigating the issues associated with low engagement, emphasizing why effective leadership is crucial in fostering a dynamic and flourishing workplace.

Low employee engagement at the 30% mark signifies an alarming disconnect within the workforce, resulting in a cascade of challenges that organizations must urgently address. High turnover rates, a lackluster operational pace, and escalating costs emerge as tangible consequences, demanding a strategic response from leadership.

The connection between poor leadership and high turnover is undeniable. Employees disenchanted by uninspiring leadership often seek greener pastures, contributing to a revolving door of talent. Recognizing this correlation underscores the imperative for leadership to transform and inspire to retain a committed and motivated workforce.

Operational drag caused by disengagement is a direct result of leadership that fails to unite and inspire. An uninspired workforce operates at suboptimal levels, leading to missed deadlines and slowed project completion. Effective leadership serves as the catalyst for breaking through this inertia, reenergizing teams, and propelling the organization forward with purpose and efficiency.

Poor leadership exacts a considerable financial toll on organizations, extending beyond the immediate costs of turnover. Constant recruitment, training, and the potential for errors among disengaged employees contribute to increased operational costs. Effective leadership becomes a strategic imperative in mitigating these financial challenges and fostering a culture of sustainable success.

Why Good Leadership Matters: Mitigating Challenges and Fostering Growth

In the face of these challenges, effective leadership emerges as the linchpin for organizational resilience and growth. Effective leadership serves to retain talent, boost operational efficiency, control costs, and foster innovation.

When employees believe in their leadership they stay and work through the trials. Individuals are trusted more and do not have to ask for authorization with constant escalations that slow down the organization to almost a stop. With speed going up that means the costs go down and that impact the bottom line. Innovation is also fostered as employees are freed up to focus on how to grow instead of maintain the status quo.

Challenges posed by low engagement rates necessitate a strategic response, and that response lies on leadership. Effective leadership is crucial for mitigating turnover, accelerating operational speed, and controlling costs. By recognizing the transformative power of leadership that inspires, organizations can pave the way for a dynamic, resilient, and flourishing workplace where employee engagement becomes the cornerstone of sustained success.

Have a Great Week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Online Membership Site

Importance Of Employee Engagement In The Workplace

May 25, 2024

In the vast tapestry of the workplace, two intertwined threads hold the power to weave success or sow discontent – employee engagement and buy-in. Shockingly, Gallup reports that only 30% of employees are engaged in their work, a statistic that sends ripples across organizational dynamics. This blog post explores the profound impact of employee engagement and buy-in, delving into how poor leadership can result in high turnover, slower speed, and higher costs. On the flip side, we'll unravel the compelling evidence that engaging leaders not only boost morale but also contribute to the bottom line, making organizations more profitable.

startling revelation from Gallup that only 30% of employees are engaged in the workplace serves as a wake-up call for organizations. This disengagement epidemic is a silent disruptor, subtly undermining productivity and stifling the potential for growth.

Disengagement acts as a silent saboteur, eroding the foundation of a thriving workplace. The consequences of a disengaged workforce extend far beyond the individual, impacting the collective success of the organization. Understanding the depth of the engagement crisis is the first step toward fostering a workplace culture that not only retains talent but propels it toward excellence.

Poor Leadership

At the heart of the disengagement crisis often lies poor leadership. When leaders fail to inspire, support, or communicate effectively, they inadvertently contribute to an environment where apathy thrives.

Disengaged employees are more likely to seek greener pastures. Poor leadership practices result in a revolving door of talent, leading to the costly cycle of recruitment, onboarding, and lost institutional knowledge. When employees are disengaged, tasks take longer to complete, deadlines are missed, and the overall speed of organizational progress grinds to a halt.

The fallout from disengagement translates into higher costs. From recruitment expenses to the tangible impact on productivity, organizations pay a hefty price for poor leadership and a disengaged workforce.

Engagement and Buy-In

Beyond engagement lies a related concept that is equally critical for organizational success – buy-in. Employee buy-in is the commitment and belief in the organization's goals, values, and strategies. The two are intrinsically linked, with buy-in being a manifestation of deep engagement.

Engaged employees naturally buy into the organization's vision. They see themselves as integral parts of the larger narrative, actively contributing to the realization of shared goals. Buy-in extends beyond tasks; it aligns with organizational culture. Engaged employees not only understand but also resonate with the values and principles that define the workplace. Both engagement and buy-in represent a mutual commitment. Engaged employees are committed to giving their best, while buy-in reflects a commitment from employees to invest their energy and efforts into achieving organizational success.

The Engagement Dividend

On the flip side of the coin, organizations with engaging leaders reap the benefits of what can be termed the "engagement and buy-in dividend." Engaging leaders cultivate a workplace culture where employees feel valued, heard, and motivated to contribute their best. Engaged employees are more productive. Engaging leaders inspire their teams, fostering a sense of purpose and dedication that directly translates into improved efficiency and output. The engagement and buy-in dividend goes beyond feel-good metrics; it directly impacts the bottom line. Organizations with engaged employees experience higher profitability, as motivated teams drive innovation, customer satisfaction, and overall business success.

Employee engagement and buy-in are not just buzzwords; they're the cornerstone of organizational success. The consequences of disengagement are severe, ranging from high turnover to increased costs and sluggish progress. However, engaging leaders can flip the script, transforming a workplace culture from apathetic to vibrant. As organizations invest in fostering engagement and buy-in, they aren't just nurturing happier employees; they're cultivating a fertile ground for sustained profitability and success. It's time for leaders to recognize the pivotal role they play in shaping engagement, knowing that a fully engaged and bought-in workforce is the catalyst for organizational excellence.

Organizations need to have an engaged organization if they want to thrive in the coming years. I hope this has helped. Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Book

The Sales Process Online Membership Site

Trust And Influence Go hand In Hand

May 18, 2024

In the intricate dance of leadership, two powerful forces—trust and influence—stand as pillars that not only support but elevate each other. This blog post delves into the symbiotic relationship between trust and influence, emphasizing how trust forms the bedrock for influence, and how, in turn, influencing others is a testament to the trust placed in them.

Trust: The Bedrock for Influence

Trust is the currency of leadership. It's the intangible force that binds teams together and propels leaders to greater heights. Without trust, the foundation for influence crumbles. Trust acts as the bridge between a leader and their team. It's the unspoken agreement that each party can rely on the other, creating an environment where influence can flourish. Trust is also an emotional investment. Leaders who establish trust create a connection with their team that goes beyond the transactional, forming the basis for genuine influence.

Influence

Now let’s talk about influence. Influence is the art of inspiring action, and it thrives where trust is abundant. A leader's ability to influence is not just a measure of their charisma; it's a reflection of the trust vested in them by their team. Influential leaders don't just talk the talk; they walk the walk. Their actions align with their words, reinforcing the trust their team places in them and amplifying their power of influence.

Influence stems from the confidence others have in a leader's decisions as well. When trust is established, team members are more likely to follow a leader's guidance, knowing it comes from a place of genuine care and expertise.

The beauty of the trust-influence dynamic lies in its reciprocity. Just as leaders need the trust of their team for effective influence, they must reciprocate that trust by acknowledging and valuing the capabilities of their team members. Influential leaders trust their team to handle responsibilities. By delegating tasks and projects, they empower their team members, demonstrating confidence in their abilities. This does not mean that the leaders do this blindly, but having a proven track record from their team will enable this to be a possibility.

Trusting team members also fosters an environment where creativity and innovation thrive. Influential leaders inspire by giving their team the freedom to explore new ideas, knowing that trust underpins the journey towards success.

In the world of leadership, trust and influence form a dynamic duo that transforms ordinary teams into exceptional ones. Trust is the fertile soil in which the seeds of influence grow, and influential leaders reciprocate by trusting in the potential and abilities of their team. As you navigate the landscape of leadership, remember that building trust takes time, but its impact on influence is immeasurable. Cultivate trust, wield influence responsibly, and watch as your leadership journey one of mutual trust and inspired influence.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

The Sales Process Uncovered Book