How To Build Customer Relationships

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Let's Get Disciplined

October 28, 2023

Discipline is the cornerstone of personal and professional growth. It empowers individuals to overcome challenges, achieve goals, and unlock their full potential. However, true discipline extends beyond a single area of life; it requires an overall approach.

Discipline is not a one-size-fits-all concept. Being disciplined in one aspect of life, such as fitness or work, does not automatically translate into discipline across all areas. True discipline encompasses various aspects, including personal habits, relationships, time management, self-development, and more. It's essential to recognize that discipline is an ongoing journey, and cultivating it in one area requires deliberate effort and a commitment to continuous growth.

Small Incremental Steps: Achieving discipline can be overwhelming if we focus solely on big, audacious goals. Instead, the secret lies in breaking down our aspirations into small, manageable steps. By starting with tiny, consistent actions, we develop momentum and create positive behavioral patterns. For example, if your goal is to read more, commit to reading just a few pages every day. These small steps gradually transform into substantial progress over time.

Consistency is the bedrock upon which discipline is built. It's easy to become motivated and take action for a short period, but true discipline is sustained through consistent effort. By showing up consistently and adhering to our commitments, we train our minds to embrace discipline as a way of life. Small, regular actions accumulate into remarkable achievements. It is the daily dedication that shapes our character and propels us toward our goals.

Developing a Growth Mindset is an integral aspect of discipline. Embracing a belief that we can learn, adapt, and improve over time is crucial for maintaining discipline in the face of setbacks or challenges. Instead of viewing obstacles as roadblocks, see them as opportunities for growth. By reframing failures as learning experiences and staying resilient in the pursuit of our goals, we reinforce discipline and foster personal development.

Accountability and Support Systems create an environment that encourages accountability and provides support. Share your goals and aspirations with trusted friends, family members, or mentors who can hold you accountable and provide guidance along the way. Joining communities or seeking out like-minded individuals who share similar objectives can also provide valuable support and motivation. By surrounding ourselves with positive influences, we create an ecosystem that nurtures discipline.

Discipline is a lifelong journey that extends beyond any single area of life. By understanding that discipline is multifaceted, embracing small incremental steps, prioritizing consistency, cultivating a growth mindset, and leveraging accountability and support systems, we can unlock the power of discipline in all aspects of our lives. Remember, discipline is a continuous process of growth and self-improvement.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

https://www.kevinsidebottom.com/pricing-page

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

The Best Engagement Ideas To Help Your Team Thrive

October 21, 2023

Employee engagement is a vital ingredient for organizational success. It drives productivity, fosters innovation, and cultivates a positive work culture. However, achieving and sustaining high levels of engagement requires a strategic and holistic approach. In this blog post, we will explore effective engagement strategies, including the implementation of short contests, understanding engagement is a marathon and not a sprint, aligning with organizational values, and expressing gratitude to employees.

Short Contests: can be a powerful tool to ignite enthusiasm and engagement among employees. These contests can range from team challenges, innovative idea competitions, or recognition programs. By incorporating a sense of friendly competition and rewards, short contests provide an opportunity for employees to showcase their skills, creativity, and teamwork. They inject energy into the workplace, promote collaboration, and offer a break from routine tasks, leading to increased engagement.

Engagement is a Marathon, NOT a Sprint: Sustainable engagement requires a long-term perspective. While short contests and initiatives can be impactful, it's crucial to recognize that engagement is an ongoing journey. Organizations should focus on creating an environment that nurtures engagement continuously. This involves fostering open communication, promoting a positive work-life balance, providing growth opportunities, and prioritizing employee well-being. Consistency in these efforts cultivates a culture of engagement and ensures lasting motivation among employees.

Alignment with Organizational Values: Employees are more likely to feel engaged when their personal values align with those of the organization. When individuals believe in and connect with the purpose and mission of the company, they feel a sense of belonging and are motivated to contribute their best efforts. Leaders should clearly articulate and reinforce organizational values, creating a shared sense of identity and purpose. When employees can see the direct link between their work and the organization's values, engagement naturally follows.

Gratitude: Expressing gratitude and appreciation is a fundamental aspect of fostering engagement. Recognizing and acknowledging employees' efforts and accomplishments significantly boosts morale and motivation. Simple gestures such as saying "thank you," celebrating milestones, or providing opportunities for public recognition can go a long way in making employees feel valued. Moreover, involving employees in decision-making processes and seeking their input demonstrates trust and empowers them, leading to increased engagement.

Employee engagement is a critical factor in driving organizational success. By incorporating strategies such as short contests, recognizing engagement as a long-term journey, aligning with organizational values, and expressing gratitude to employees, organizations can create an environment that fosters engagement and empowers individuals to perform at their best. Remember, engagement is not a one-time effort but an ongoing commitment to cultivating a positive and fulfilling work experience for employees.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

https://www.kevinsidebottom.com/pricing-page

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Leadership And Decision Making

October 14, 2023

Leadership and decision making is a constant and critical balance. Leaders are faced with choices that have the power to shape the trajectory of their organizations and teams. However, it's important to recognize that leaders rarely have access to 100 percent of the data needed to make a decision. In this post, we will explore the art of decision making in leadership, emphasizing the significance of trusted advisors and the role of values and culture in driving effective decisions.

Embracing Imperfect Information: Leaders must come to terms with the fact that they will never have all the information they desire to make a decision. In a dynamic and rapidly changing world, data is often incomplete, ambiguous, or conflicting. Waiting indefinitely for perfect information can lead to missed opportunities or stagnation. Instead, effective leaders embrace the reality of imperfect information and are adept at making sound judgments based on the available insights.

Trusted Advisors: Leaders must build a network of trusted advisors. These advisors bring diverse perspectives, expertise, and insights that can help fill knowledge gaps and provide a well-rounded understanding of the situation. Engaging in open dialogue and actively seeking input from trusted advisors encourages critical thinking and mitigates the risks associated with incomplete information. A collaborative approach to decision making enhances the quality and effectiveness.

Use Values and Culture As a Guide: A strong sense of values and a well-defined organizational culture serve as guiding principles for leaders when making decisions. Values define what is important to an organization, its employees, and stakeholders. They act as a compass, helping leaders navigate complex choices and align decisions with the organization's purpose and long-term vision. By leveraging values and culture, leaders can make decisions that not only serve immediate needs but also foster a sense of integrity, trust, and sustainability.

A Good Gut Is Crucial: While data and analysis are vital decision-making tools, leaders must also recognize the value of intuition. Gut feelings and instincts are honed over time and can provide valuable insights when faced with uncertainty. Combining logical analysis with intuitive judgment allows leaders to consider both quantitative and qualitative factors, resulting in more well-rounded decisions.

Leadership is a continuous journey of decision making in the face of imperfect information. By embracing the reality of incomplete data, relying on trusted advisors, using values and culture as guiding principles, and intuition leaders can navigate uncertainty and drive effective decision making. Remember, leadership is not about having all the answers, but rather about making thoughtful choices that align with the organization's mission, vision, and values, ultimately leading to long-term success.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

https://www.kevinsidebottom.com/pricing-page

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

How Energy Levels Affects Us

October 7, 2023

In our fast-paced world, achieving success is a common goal for many individuals. While factors such as talent, hard work, and opportunity undoubtedly play a significant role, there's one crucial element that often goes overlooked: energy levels. Our energy levels dictate our productivity, focus, and overall effectiveness in pursuing our goals. In this post, I’ll explain why energy levels are crucial for success and how we can optimize them to reach our full potential.

The Dynamics of Energy Levels: Throughout the day, our energy levels fluctuate, influenced by various factors such as sleep quality, nutrition, exercise, and stress. By paying attention to these dynamics, we can identify the times of day when our energy is at its peak. For most individuals, energy levels tend to be highest in the morning, gradually declining as the day progresses. Recognizing these patterns enables us to make the most of our peak energy periods.

To leverage our energy levels effectively, it's essential to create a well-designed plan that aligns with our peak energy times. Start by dividing your day into distinct blocks, each dedicated to specific activities or goals. For example, if your energy is highest in the morning, allocate this time for high-priority tasks that require creativity, critical thinking, or problem-solving. Use the afternoon for more routine or administrative work, and reserve evenings for relaxation and personal activities.

Three-Goal Daily Plan: Implementing a three-goal daily plan is an effective strategy to optimize energy levels and maximize productivity. Instead of overwhelming ourselves with an extensive to-do list, focus on three key objectives for the day. By setting SMART realistic goals, we ensure our energy is directed towards accomplishing what truly matters, fostering a sense of achievement and motivation. Remember, quality trumps quantity when it comes to goals.

The Pitfalls of Poor Energy Levels: When our energy levels are compromised, our ability to perform at our best diminishes significantly. Here are a few reasons why poor energy levels hinder our effectiveness:

Reduced Focus: Fatigue and low energy make it challenging to concentrate and maintain sustained attention on tasks. This can lead to decreased productivity and a higher likelihood of making mistakes. Some issues with poor energy levels is impaired decision making, lack of motivation, and higher stress levels.

Energy levels are a vital resource that significantly impacts our ability to achieve success. By understanding our individual energy patterns, crafting energy-focused plans, implementing three-goal daily plans, and acknowledging the pitfalls of poor energy levels, we can optimize our productivity and maximize our potential. Remember, managing and nurturing our energy is key to unlocking the success we strive for in all aspects of life.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

https://www.kevinsidebottom.com/pricing-page

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Advantages And Disadvantages Of Being Your Own Boss

September 30, 2023

Being your own boss is a dream for many aspiring entrepreneurs. The allure of independence, creative control, and the potential for financial success can be incredibly enticing. However, it's important to weigh the advantages and disadvantages before embarking on the journey of entrepreneurship. In this blog post, we will explore the pros and cons of being your own boss, focusing on factors such as the ability to earn money solely based on your work, the dedication of time and effort required, and the benefits of side hustles as a low-risk entry into the business world.

Advantages:

Earning Potential Based on Work: One of the advantages of being your own boss is the potential to earn money based on your own efforts. Unlike traditional employment where income is predetermined, entrepreneurship allows you to directly benefit from your hard work and success. Your earning potential is not limited by a fixed salary or wage, providing the opportunity for higher income and financial independence.

Flexibility and Creative Control: Being your own boss allows for greater flexibility in terms of work hours, decision-making, and creative direction. You have the freedom to set your own schedule, pursue projects that align with your passions, and make business decisions without the need for approval from superiors. This flexibility and creative control can lead to a more fulfilling and satisfying work experience.

Disadvantages:

Long Hours and Greater Responsibility: As your own boss, you are solely responsible for the success and growth of your business. This often means putting in more hours than employees in traditional roles. Entrepreneurs frequently find themselves working late nights and weekends, especially during the early stages of their business. The increased workload and responsibilities can impact work-life balance and require careful time management.

Financial Risk and Uncertainty: Starting and running your own business comes with financial risks. There may be initial investment costs, and the success of your venture is not guaranteed. Entrepreneurship involves navigating market fluctuations, competition, and potential setbacks, which can lead to financial uncertainty. It is important to have a solid business plan and a contingency strategy to mitigate risks.

Benefits of Side Hustles:

Low-Risk Entry into Business: Side hustles offer a way to dip your toes into entrepreneurship without fully committing to it. By starting a side business alongside your regular job, you can test the waters, gain experience, and assess the viability of your business idea. Side hustles allow you to explore different markets, build your skills, and generate additional income without risking your primary source of livelihood.

Diversified Income Streams: Having a side hustle diversifies your income streams, reducing dependency on a single source of earnings. This can provide financial security and stability, especially during times of economic uncertainty. Side hustles offer an opportunity to generate extra income, save for future ventures, or invest in personal and professional growth.

Being your own boss brings both advantages and disadvantages. While it offers the potential for greater financial rewards, flexibility, and creative control, it also requires dedication, long hours, and comes with financial risks. Side hustles can serve as a low-risk entry into entrepreneurship, allowing you to test business ideas and diversify your income. Before venturing into entrepreneurship, carefully consider the pros and cons, assess your risk tolerance, and create a solid plan to maximize the benefits and navigate the challenges. Remember, being your own boss can be a rewarding and fulfilling journey, but it requires careful planning, perseverance, and a willingness to adapt to the ever-changing business landscape.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

https://www.kevinsidebottom.com/pricing-page

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Why You Need To Build Relationships With Your Peers Or Teammates

September 23, 2023

In today's interconnected and fast-paced work environments, building strong relationships with your peers or teammates is a critical factor for personal and professional success. These relationships serve as a valuable board of advisors, facilitating idea-sharing, enhancing project speed, and ultimately contributing to your overall effectiveness and success. In this blog post, we will explore the importance of building relationships with your peers or teammates, focusing on how they can become your trusted advisors, accelerate project timelines, and elevate your influence within the organization.

The Board of Advisors: Bouncing Ideas and Gaining Insights: When you foster relationships with your peers or teammates, you create a network of trusted advisors. These individuals can provide diverse perspectives, industry insights, and valuable feedback. Utilize this board of advisors to bounce ideas off them, seek their input, and gain fresh perspectives on your projects or challenges. Engaging in open discussions and collaborative brainstorming sessions allows you to leverage the collective intelligence and experience of your peers, leading to more innovative and refined solutions. This active exchange of ideas not only strengthens your projects but also fosters a culture of continuous learning and growth within the team.

Accelerating Project Speed through Collaboration: Building relationships with your peers or teammates is crucial for achieving efficient project execution. When you establish a strong rapport with your colleagues, it becomes easier to communicate, delegate tasks, and align on project objectives. Collaboration becomes seamless, reducing unnecessary delays and streamlining workflow. By leveraging the collective strengths and expertise of your teammates, you can identify potential roadblocks earlier, proactively find solutions, and expedite project timelines. Strong relationships promote effective teamwork, ensuring that projects progress smoothly and are completed more swiftly.

The Influence Advantage for Success: Developing influential relationships within your team or organization is a catalyst for personal and professional success. When you cultivate positive connections and earn the respect of your peers, you naturally gain influence and the ability to lead. Influential individuals can drive decision-making, garner support for initiatives, and inspire others to perform at their best. By building strong relationships, you enhance your credibility and trustworthiness, which enables you to navigate organizational dynamics effectively and rally support for your ideas. The influence you wield within your team contributes to your overall success, propelling you towards achieving your goals.

Building meaningful relationships with your peers or teammates is a cornerstone of success in the modern workplace. Cultivating these connections allows you to tap into a valuable board of advisors, where ideas can be shared, refined, and elevated. Collaborating effectively with your colleagues accelerates project speed, ensuring timely completion and superior results. Furthermore, strong relationships grant you the advantage of influence, enabling you to make an impact within your team or organization. Embrace the power of building relationships, and unlock the vast potential for personal and professional growth, enhanced project speed, and overall success. Remember, the strength of your network can shape the trajectory of your career, so invest time and effort in nurturing these valuable relationships.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

https://www.kevinsidebottom.com/pricing-page

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Employee Engagement ROI

September 16, 2023

In today's competitive business landscape, success is not solely reliant on innovative products or cutting-edge technology. The true driver of organizational growth and profitability lies in the hands of a highly engaged workforce. In this blog post, we will explore the importance of employee engagement and its potential to provide a significant return on investment. By delving into the startling statistic that 70 percent of employees are not engaged, we will shed light on the transformative power of engaged environments, where speed increases and costs decrease, ultimately leading to higher profits.

The 70 Percent Disengagement Dilemma: It's disheartening to learn that a staggering 70 percent of employees are not fully engaged in their work. Disengaged employees often lack motivation, feel disconnected from their roles, and exhibit decreased productivity. However, this statistic also presents a tremendous opportunity for businesses willing to invest in employee engagement initiatives. By addressing the root causes of disengagement and fostering an environment that values and nurtures employee satisfaction, organizations can unlock the potential of their workforce and drive profitability.

The Impact of Engaged Environments: Engaged environments have a profound impact on organizational success. When employees feel valued, connected, and motivated, they are more likely to go above and beyond to contribute to the company's goals. Engaged employees are passionate about their work, have a sense of ownership, and are invested in the organization's success. This leads to increased productivity, improved customer satisfaction, and reduced turnover rates. Engaged environments foster a positive work culture, collaborative teams, and innovation, creating a ripple effect throughout the entire organization.

Speed Up, Costs Down, More Profits: Engagement directly influences the speed and efficiency with which tasks are performed and projects are completed. Engaged employees are motivated to work diligently, exhibit higher levels of focus and concentration, and take pride in delivering quality results. As a result, work processes become streamlined, decision-making becomes more agile, and productivity soars. Additionally, engaged employees are more likely to contribute innovative ideas, problem-solving skills, and process improvements, reducing costs and increasing operational efficiency. A combination of increased speed and reduced costs directly translates into higher profits and a competitive edge in the market.

Employee engagement is not merely a buzzword; it is a strategic investment that can yield substantial returns for businesses. By recognizing the pressing need to address the disengagement epidemic, organizations can tap into the immense potential of their workforce. Engaged environments foster motivated, productive, and loyal employees who are dedicated to driving organizational success. With speed increasing and costs decreasing, profitability becomes a natural outcome. Investing in employee engagement initiatives not only leads to higher profits but also builds a positive company culture, strengthens employer branding, and enhances customer satisfaction. Embrace the power of employee engagement, and watch your organization thrive in an era where engaged employees are the true catalysts for success.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

https://www.kevinsidebottom.com/pricing-page

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Perseverance, Do You Have It?

September 2, 2023

Perseverance is the fuel that drives us toward success, propelling us forward when faced with challenges, setbacks, and failures. It is the quality that distinguishes those who achieve their goals from those who give up at the first sign of difficulty. In this blog post, we will explore three essential elements of perseverance: getting back up, embracing the philosophy of "fail forward fast," and cultivating grit. These concepts will inspire and empower you to overcome obstacles and forge ahead on your journey to success.

Getting Back Up: Life is not without its share of falls and stumbles. What sets resilient individuals apart is their ability to bounce back after experiencing failure or disappointment. When faced with adversity, it's crucial to view setbacks as stepping stones rather than roadblocks. Instead of dwelling on failure, ask yourself what lessons can be learned and how you can use those lessons to improve and move forward. Remember, success is not measured by the number of times you fall, but by how many times you rise again.

Fail Forward Fast: "Failing forward fast" is a mindset that emphasizes the importance of embracing failure as a necessary part of the journey toward success. It encourages us to learn from our mistakes, adapt quickly, and keep moving forward. Rather than being discouraged by failure, view it as an opportunity for growth and learning. Thomas Edison, the inventor of the light bulb, famously said, "I have not failed. I've just found 10,000 ways that won't work." This mindset enabled him to persist through countless failures and ultimately achieve his groundbreaking invention. Embrace failure as a valuable teacher, and let it guide you toward success.

Cultivating Grit: Grit, a term popularized by psychologist Angela Duckworth, refers to the combination of passion, perseverance, and resilience. It is the unwavering commitment to long-term goals, even when faced with obstacles and setbacks. Gritty individuals possess a strong work ethic, tenacity, and the ability to stay focused in the face of adversity. They understand that success is not instantaneous; it is the result of sustained effort and determination. Cultivating grit involves setting clear goals, developing a growth mindset, and building resilience through consistent practice and self-discipline. When you encounter challenges, remind yourself of the bigger picture and stay committed to your vision.

Perseverance is a powerful force that can propel us beyond our limitations and lead us to accomplish extraordinary things. By embodying the qualities of getting back up, failing forward fast, and cultivating grit, you can harness the strength to overcome any obstacle on your path to success. Remember that setbacks are not permanent roadblocks, but rather opportunities for growth and improvement. Stay resilient, keep learning from failures, and maintain unwavering focus on your goals. Embrace the journey of perseverance, and watch as it transforms your life and paves the way for incredible achievements.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

https://www.kevinsidebottom.com/pricing-page

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Writing a Sales Strategy

August 26, 2023

A sales strategy is a plan of action for achieving sales targets and objectives. It involves identifying target customers, determining the products or services to offer, setting pricing, and outlining the steps to take to close deals. It is crucial that creating a great sales strategy is essential in growing our revenue and profits. Here are some steps to help you write a sales strategy:

1. Understanding Your Market - The first step in developing a sales strategy is to identify your target market. Who are your ideal customers? What are their needs, pain points, and purchasing habits? What is the competition doing and how are they succeeding as well as faltering. By understanding your market, you can tailor your sales approach to meet their specific needs.

2. Understand What Customers Need – Ask the customer what they are having pain points with. What is concerning them to grow their business? What is their greatest area for need? What is it that they believe is missing in the product offerings at this moment. Ask lots of questions. This is crucial to understanding what the customers need.

3. Use The Correct Sales Process – The key thing that makes anyone successful is following a process. As boring as that sounds, a structured process makes us more efficient. Our speed and free thought will go up because of the process. Check out The Sales Process Uncovered Book for more information.

4. Setting Goals – Goal setting is crucial to have a target to shoot for for the team. We need to know what we are shooting for, or we will hit nothing. Creating SMART goals that are strategic and have a time table so we can gauge how we are doing to the goals.

5. Recalibrate – Just because we set our goals and our plan does not mean we are done. The market constantly changes and customers come and go. We need to recalibrate regularly, travel with sales team, and be intentional to check our plan to see if it is still relevant.

Sales strategy is essential for achieving sales targets and objectives. By using these five steps you will have a winning sales strategy to stay ahead of the competition. This increases revenue and profits. Now that is a strategy I like!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees. How can our business make more profitable transactions and stay out of the commodity battle with low profits? How can we land and keep top talent in our organization with the salary wars. Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

https://www.kevinsidebottom.com/pricing-page

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

Six Things To Be An Effective Communicator

July 8, 2023

Effective communication is crucial for any leader. It is through communication that leaders can convey their vision, inspire their team, and build influence. However, being a good communicator is not always easy, and many leaders struggle to communicate effectively with their team. In this blog post, we will discuss how leaders can improve their effectiveness in communication.

1. Know Your Audience: One of the most important things to remember when communicating as a leader is that different people have different communication styles. Some people prefer face-to-face communication, while others prefer written communication. Some people prefer a direct communication style, while others prefer a more indirect approach. As a leader, it is your responsibility to understand your team members' communication preferences and adjust your style accordingly.

2. Listen Actively: Active listening is one of the most important skills for effective communication. It involves fully focusing on the speaker, understanding their message, and providing feedback. As a leader, active listening is important because it helps you understand your team members' situation, issues, and ramifications. This can help you build trust and influence with your team, which is crucial for effective leadership.

3. Be Clear and Concise: When communicating as a leader, it is important to be clear and concise. This means using simple language and avoiding technical jargon or complex phrases. It also means being direct and getting to the point quickly. By doing so, you can ensure that your message is easily understood and that there is no confusion or misinterpretation.

4. Provide Feedback: Providing feedback is an essential part of effective communication. As a leader, you should provide feedback regularly to your team members, both positive and not so positive. Positive feedback can help motivate and inspire your team, while the not so positive feedback can help them improve their performance. It is important to provide feedback in a timely and constructive manner, and to focus on the behavior or performance, rather than the person.

5. Use Visual Aids: Visual aids can be a powerful tool for communication. They can help to clarify complex ideas, make your message more memorable, and keep your audience engaged. As a leader, you can use visual aids such as diagrams, charts, and graphs to help illustrate your points and make your message more impactful.

6. Practice Empathy: Empathy is the ability to understand and share the feelings of others. As a leader, practicing empathy is important because it helps you connect with your team members on an emotional level. By understanding their feelings and concerns, you can address their needs and build trust and rapport.

Effective communication is essential for any leader. By understanding your audience, actively listening, being clear and concise, providing feedback, using visual aids, and practicing empathy, you can improve your communication skills and become a more effective leader. Remember, effective communication is not just about what you say, but also how you say it. With practice, you can develop the skills you need to communicate effectively and inspire your team to achieve their goals.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers. How can our business make more profitable transactions and stay out of the commodity battle with low profits? I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

Importance of Leadership In The Workplace

June 17, 2023

Leadership is a critical aspect of any workplace. It sets the tone for the company's culture, influences employee engagement and productivity, and impacts the overall success of the organization. While there are many leadership styles, one that has gained popularity in recent years is Servant Leadership. In this blog post, we will explore why leadership is important in the workplace and why Servant Leadership is key from an employee's perspective.

Leadership is crucial in setting the tone for the company's culture. Leaders are responsible for creating a positive work environment that fosters collaboration, communication, and innovation. A good leader can inspire employees to work towards a common goal, promoting a sense of community within the organization. Leaders who foster an environment of trust and respect can help employees feel valued and motivated to give their best effort.

Leadership style can have a significant impact on employee engagement and productivity. Studies have shown that employees who feel valued and supported by their leaders are more likely to be engaged in their work, leading to increased productivity and job satisfaction. Conversely, a negative leadership style can lead to disengaged employees, which can result in decreased productivity, high turnover rates, and a negative impact on the company's bottom line.

Servant Leadership is a leadership style that focuses on serving others first, rather than the traditional top-down approach. This style of leadership encourages leaders to put the needs of their employees first, creating a culture of service, empowerment, and collaboration. From an employee's perspective, this leadership style can be beneficial in many ways.

Servant Leadership promotes employee engagement and empowerment. When leaders prioritize the needs of their employees, it can create a sense of ownership and responsibility for their work. Employees who feel empowered to make decisions and contribute to the company's success are more likely to be engaged and committed to their work.

Second, Servant Leadership can lead to increased trust and respect between leaders and employees. When leaders demonstrate a genuine interest in their employees' well-being, it can create a culture of trust and respect. Employees are more likely to feel valued and supported when they believe their leaders care about their success.

Servant Leadership can create a positive work environment that promotes collaboration and innovation. When leaders prioritize the needs of their employees, it can encourage collaboration and teamwork. Employees who feel supported and empowered are more likely to work together, share ideas, and innovate to achieve shared goals.

In conclusion, leadership is a critical aspect of any workplace. It sets the tone for the company's culture, influences employee engagement and productivity, and impacts the overall success of the organization. From an employee's perspective, Servant Leadership can be key in creating a positive work environment that fosters engagement, empowerment, and collaboration. By prioritizing the needs of their employees, leaders can create a culture of service and support that can lead to increased trust, respect, and ultimately, success.

Have a great week.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers. How can our business make more profitable transactions and stay out of the commodity battle with low profits? I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

What Is The Most Important Leadership Skill?

May 27, 2023

I am often asked what about the most important leadership skill. People want to know the one thing they need to know to be a successful leader. This is about the time that I burst their bubble about leadership.

I tell them that there is no one thing that makes you a great leader. There are quite a few things that we need to be able to do and likely we will not be able to be amazing at all of them.

One area that we can work on to increase our leadership capacity is learning how to communicate effectively. That is right communication is a key component to leadership. We can be brilliant at a specific topic, but if we can communicate it in a way that everyone understands it then we are really not that smart. The best leaders can take a complex topic and communicate it in a way that a middle school student can understand it. That is the sign of a great leader and intelligence.

The first thing we can do is not use very complex vocabulary (words) to break down a topic. We don’t need to use $100 words when a 50-cent word will work just fine. Far too often leaders use these large words that confuses others. This makes them think they are more powerful because they use these large words, but if people don’t understand, how are they going to move forward? People need to understand more than we need to see ourselves as brilliant.

The other thing we can do is tell stories. Ever sit around a camp fire and listen to stories? We love them. Sitting hearing someone older tell stories about something and the lesson that was learned is how we as a culture have learned since the beginning of time. Learning how to communicate and tell stories to help others understand the topic is how we relate to others. Similar experiences that people have in a story will actually build influence and trust. Learn how to tell stories and you will be able to bring the audience in and teach them. A great resource of doing this is Storyworth by Mathew Dicks. It is a great resource to learning how to tell stories.

Body language is also key in communicating. That’s right body language. 90% of all communication is nonverbal. That means our posture, facial expressions, and how we move communicate more than the words that come out of our mouths. Far too often leaders stand behind a podium that creates a barrier between them and the audience.

We need that energy if we are going to make points land so get out from behind a podium. Take an improv class to learn how to make a point land. Performers know how to make a point land and how to create climactic moments with their body movements and vocal tones. Being able to help people understand the point and the excitement at the correct time is key.

There are degrees on communication because it is such a complex topic. We don’t have to major in communication to be able to communicate well, but if we use some of the tips above we can greatly impact our ability to communicate effectively with those around us making us better leaders.

I hope this read has helped you and if you want to learn more about communication in leadership check out my youtubechannel for some videos on leadership and communication.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers. How can our business make more profitable transactions and stay out of the commodity battle with low profits? I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

How To Build Work Relationships

May 20, 2023

Today with remote workers, the workforce changing over in record numbers, and engagement extremely low, we need to learn how to build networks in our own companies. Different parts of the organization are located all over the world. We need to know and build relationships with other parts of our organization while we are not able to do that face to face.

How do we as managers of new individuals, new employees, new teammates grow relationships with others inside of the organization. It’s complicated, and will take time, but it can be done if we are intentional about it.

This is the time that we have to put on the sales hat and think about how we grow influence and trust with others. That is right, we need to think like sales professionals. No not an evil sales person that does not care about customers and just cares about golf and selling products. The good sales professional is the one that cares about understanding those they interact with. They want to serve those they interact with so that they can move forward.

These sales professionals actually focus on the relationship and how they will be able to help their customers win and be the Hero of their own story. That is the type of hat I am saying we need to wear.

The first part in building relationships is to learn and understand the individual that we are coming in contact with. We want them to understand that they are heard and known. We do not want to treat them as a commodity, but as an individual. Someone that matters.

That’s what we all want right? We want to know that we are known, heard, and that we matter.

We need to focus on others in the same way. We have needs, but we really need to work for them an serve them if we want to obtain our better way forward. We need to take the focus off ourselves and focus on learning about them.

See the others we work with have situations, issues, and ramifications that if not fixed will result in poor performance, disengagement, apathy, and likely them leaving for another job. If we can create a culture of helping each other and learning about each other.

When others know that we are not just trying to use them then we will build trust and out of that we get relationships. That is right we build trust and relationships when we build influence with others. Businesses move on trust and we need this if we are going to build relationships.

Today in business we need to make sure that we are going out of our way to build relationships if we are going to move forward in business. If we do this, that we will have a better quality of life as well as success in business.

Focus on putting on that sales hat and building relationships and so we can succeed with others.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers. How can our business make more profitable transactions and stay out of the commodity battle with low profits? I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

What Else Could The Customer Buy?

May 6, 2023

Far too often money is left on the table by sales professionals because they are so giddy about making a sale. As soon as the paperwork is done, they are running off into the sunset to celebrate their victory. Only the great sales professionals know that if they are truly going to be successful, they are going to understand the customer so well that they can turn customers into partners buying everything they can from us.

You may be asking, what does that look like if I sell houses, or one main product / service.

It’s a fair question, but likely there are other products or services that are overlooked by sales professionals. Are there other solutions that our organization offers to help individuals with financial help, insurance, software, inventory management, etc? We should make sure that when we are at the beginning of the buying stage that we understand all the S.I.R.’s that the customer are experiencing.

S stands for situation. The customer is in a situation that they need a solution to avoid obstacles they are facing or will face in the future. During discussions it will be revealed the full scope and our organization has solutions to not only help with the surface level situation, but uncover the deeper level situation that are not truly recognized yet. Ever been to a therapist to talk about something and they ask questions and by the end you feel even worse because there was a blind spot you didn’t see? That is why we really need to ask a lot of questions at the beginning to dive deeper into the situation for our customers. When we do this, it will open up a great deal of possibilities for us to help them.

I is for issues. The situation that the customer is in has issues tied to it. Something is not working like it should because of the issues that are creating roadblocks for success. Just like the situation there are usually underlying issues that are not totally recognized yet and it is up to the sales professional to ask deeper questions to uncover those issues. When sales professionals do this, they can they help the customer even better than initially thought.

R stands for ramifications. That’s right, ramifications are the results if the issues for the situation are not resolved. It could be profit losses, job losses, or worse death. This is why doctors ask a great deal of questions because the ramifications are life and death. Most likely in sales the ramifications are not as severe, but the ramifications still have huge impacts on the customer’s performance. If the customers do not succeed in finding solutions to avoid the ramifications, they may be promoted to customer from their organization. That’s just a nicer way of saying fired 

It is up to the sales professional to make sure they understand the customer fully and deeply if they are going to help them. Most of the time if the sales professional does a great job up front they will make more sales and have a customer turn into a partner buying even more from them repeatedly. We don’t want one-time sales, we want repeat partners buying more and more from us if we are going to be successful in our sales careers. When do we do that well, we will have a better quality of life. Typically, that means larger bank accounts that we can do more trips, family memories, philanthropy, etc. To become the brand of choice we need to serve the customer well through the sales process. For more on that I have created my online member site for learning the sales and leadership concepts I teach without the price tag of having me in person.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers. How can our business make more profitable transactions and stay out of the commodity battle with low profits? I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

How To Sell More!

April 15, 2023

How can I sell more? How can I make more sales? How can I hit my goals?

These are questions that sales professionals often ask me. They are looking for a quick answer, pitch, or some kind of leverage to get their customers to buy more of their products / services.

Unfortunately, that is the incorrect lens to look through. Simply wondering how I can sell more of my product / service is not the question we should be asking. That makes the sales professional do and say things that are not true, and will likely come back to bite them in the long run.

Sales professionals have gotten a bad rap because of this lens they view selling through. Why do people associate Used Car Salesmen as evil? I’m sure not all of them are evil. Some may be, but the majority are just there trying to make an honest living.

Ever walked into a clothing store and someone ask you what brings you in today? Likely your response like most customers is something like, “Umm, just looking.” That is because we have put sales professionals in a category low trust and to be avoided if possible.

When I talk with organizations and sales professionals, I tell them if they want to grow their numbers, they need to build influence. That is right influence. Influence is the ability to have an effect on others and their decisions. This means that if we want to have influence there has to be trust involved.

If customers trust that we are there to help them with their situation, issues, and ramifications, then they will be open to our help. If not, they will just say, “just looking” and move on. We need to build that trust so that we can have influence with our customers if we want them to buy more of our products / services.

True if we only want a one-time sale we can lie and not worry about building influence, but unfortunately each person that we are selling to has influence over 100-150 other individuals. That means we are jeopardizing a lot more when we just focus on a one-time sale.

If we focus on building trust and influence with our customers, serving them well, then we will have the opportunity at more sales with others in their influence. If we focus on serving customers to solve their situations, issues, and ramifications with a great experience, then they will tell others that they need to deal with us. That is like having our own salesforce that we don’t even have to pay. Who wouldn’t want that?

Here is the interesting thing. I have served customers well with a great experience and they did not buy my product / service. Because I served them so well, I have had others that I have never met reach out to me and bought from me because they were referred by the person that I didn’t make the sale to. I have also had that same person reach out later to buy something else in the future.

To succeed in sales, we need to really focus on serving the customers to the best of our ability. If we serve them well even if we do not make the sale this time, they will remember what we did for them and how we served them. They may come back at a later date, or tell others that they need to deal with us.

Remember Sales is a marathon, not a sprint!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers. How can our business make more profitable transactions and stay out of the commodity battle with low profits? I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

The Benefit Of Having Mentors

April 8, 2023

Why do we need mentors? Why are they called mentors? How do you become a mentor?

Why is it that we think we can just do life on our own and that we have all the answers? Why do we time and time again struggle with the same issues and not reach out for help?

I spent the majority of my life doing things on my own and finding the correct answer to my situation with tons of research and exploration. Hours and hours were spent to solve the issue I was facing. By doing this I ended up wasting a great deal of time and effort with little progress.

That is when I finally relented and started asking for help. That is when mentors stepped in to help me avoid many pitfalls, increase my speed and efficiency, and grow my success faster. I have had mentors in business, finance, faith, and in relationships. All key to my success today.

Mentors are people that have experience in the area that we are trying to walk through and have the scars from the battles we will face. They have experienced a majority of the similar trials that we will see on our journey. They have likely fallen into some of the traps that we will encounter.

Mentors are people with a servant heart that want to help the next generation succeed. These individuals do not do it for the notoriety either. They are just wanting to help others succeed.

Mentors have helped me greatly when I sat with them to share my situation, issues, and ramifications. They will usually share a story about how they were in that similar situation and what they did as well as the results. Some happy ending stories, some not so happy ending stories.

When I was going through my dad’s final year of life, I met with a mentor regularly to talk about what I was going through and the stresses involved. This mentor was able to help me with coping, the grieving curve, and understand all that I was going to be losing as this chapter closed in my life. This was a tough time and I am glad I had a mentor in my life to help me see through it while managing every day stressors..

I have also been mentoring a young man who is at the stage of his life where he is trying to figure out his career path. He is an intern at a very well-known local organization and trying to figure out what doors to walk through. The discussions we have had and stories I have shared have helped him rethink his possibilities.

He has a bright future and I look forward to seeing where he goes professionally as well as relationally. The hope is that he avoids some of the pitfalls that I have experienced in my life with the stories and insight that I have shared.

Mentors are great resources to help us with questions we have about what we are going through. They are people that want to help poor in and serve us with their knowledge. Finding a mentor for a particular area of life that we need help is going to benefit us more than we can ever imagine. Seek out a mentor today if you are struggling with a decision, or offer to be a mentor. You will feel a sense of purpose when you lend a hand, or a story to help someone else avoid the pitfalls of life.

One of my favorite quotes: “Do or do not. There is no try…” - Yoda

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers. How can our business make more profitable transactions and stay out of the commodity battle with low profits? I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

Does Free Shipping Increase Sales?

April 1, 2023

If I include free shipping, will it automatically increase my sales? Does free shipping make people buy more?

These are a couple questions that I have been asked about the free shipping topic. Unfortunately, the answer is, it depends… With Amazon selling so many things people have been accustomed to being able to get free shipping on a great deal of their orders at a lower dollar amount. Amazon does a fantastic job of customer service with free shipping, easy returns, and ease of shopping.

Just adding free shipping on a product that we offer does not mean that will automatically generate more sales. We need to look at our products that we are offering and understand the current customer buying habits first. How often do we receive returning customer purchases for the same product. Who is buying our product. Why are they buying the product again and again.

Before we just pull the trigger of offering free shipping, we should understand what our business is doing and understand our customers. This will help us understand if free shipping is worth it. Simply adding free shipping is not going to be the end all save all either.

We may need to know how to get customers to buy add on products so that we can generate more sales as well. This means that we will need to set the dollar amount high enough to get add on sales. If we simply add free shipping for one product we will lose the opportunity to sell more accessory products to our customers that they may be missing out on.

We likely have a great product line that the customers have not tapped into yet so we need to find ways to get them to buy more or our offerings. Typically add on products that are smaller in purchase price have higher profit margins as well. How can we entice others to buy these add on products.

Amazon in their app makes it so easy to get to the dollar amount by getting customers to order multiple things. They also offer prime service subscriptions so that people can get their orders faster, but the customers pay for this. Amazon also makes it easy to return products which is why people keep coming back.

It revolves around customer service. How we serve the customer affects our sales more than free shipping could ever do. If we want to generate more sales, the customer experience with us has to be high. The customer has to know that we are there to help them be the hero of their own story. If we do that then we will win more sales.

Free shipping alone will not drive more sales unless we are doing other things to enable the customer to win when they do business with us.

How can we serve them better should be the filter we use to drive more sales.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers. How can our business make more profitable transactions and stay out of the commodity battle with low profits? I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

Let's Not Make Excuses For Poor Performance Shall We

March 18, 2023

If so and so would have done this, or that then I would have we would have won. I could have done this if it weren’t for somone else…

I had a conversation with my son while teaching him to drive a car right after I screamed stop. We were in the left turn lane and he had an obstructed view. I could see that a car was coming and if we had turned in front of the car I would likely not be here typing today.

The car was traveling over 50 mph. His response was that he could not see around the car in the opposite turn lane. I informed him that if he had turned in front of that vehicle that vehicle would have likely would not have had time to react resulting in that person being injured and the result of the crash meaning that my son would not have a father.

We pulled over and had the discussion and a few tears were shed about the incident. It shook me and caused me to not trust his ability to drive for some time. I was more on edge when riding in the vehicle with him. Scrutinizing every mistake and pointing them out. This lowered the trust level with him and delayed his ability to obtain a license.

Now this was an extreme situation compared to most of our lives.

We all have done this from time to time. We learned this as children. When we did not do something that we were supposed to do, we made an excuse for why we were not able to do it. Sometimes the reasons that seemed logical in our minds made our parents laugh at our response that really did not make much sense.

We make excuses for underperforming at our jobs, fitness goals, financial goals, etc. We are constantly making up excuses for our underperformance. Unfortunately, when we do this, we actually give away our power.

That’s right when we make excuses, we actually give power over to something or someone else. We actually give our power to achieve away when we do this. That means that we can not actually look at ourselves in the mirror and say that we are in control of our lives.

We also affect our relationships with others when we give excuses for poor performance. We tell others that they can not trust us to perform and that we will need to be watched more closely when given a task. This puts more work and effort on their plates slowing them down on what they need to do.

Trust is the currency that relationships and businesses function on. Without trust we will affect the organization’s profitability. When trust is high, speed goes up and costs go down in the organization. When trust is low, speed is slow resulting in more effort and higher expenses for similar tasks.

This also affects stress on the organization’s most important resource. The people that work for the organization are it’s most important resource. Without high levels of trust then we will falter and lose money.

We need to stop making excuses for poor performance if we want to increase trust and profitability. Today make the agreement with yourself to stop making excuses for poor performance and own your setbacks.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers. How can our business make more profitable transactions and stay out of the commodity battle with low profits? I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

Want Customer Loyalty? Then Change Your Focus

March 4, 2023

Just about every major retailer has a loyalty program. Offers are given with point systems in hopes of retaining customers. These are all great things, but there is one area that businesses are falling short when they try to build customer loyalty.

All of us are familiar with Starbucks and Chick-Fil-A who both host lines for the drive through wrapping around parking lots and disrupting street traffic flow. What we need to do is think about ways to serve customers so well and consistently that they want to keep coming back.

Both Starbucks and Chick-Fil-A do one thing really, really well. It’s customer service. That’s right, they are always going above and beyond the call to serve the customer. This is resulting in customer loyalty, a Fanocrocy, and great business success even during pandemics. People will literally wait in 20 min lines for a cup of coffee, or a chicken sandwich (with waffle fries of course.)

Chick-Fil-A also has one thing they do every time they serve us when we say thank you. They respond immediately with “it’s my pleasure.” They literally ingrain each employee to be customer service focused. It does not matter which location we to go, we still get great consistent service.

When an organization focuses only on profits and not on serving the customers it never ends well. Doing the right thing consistently over time creates brand loyalty. Making sure we have set up a customer experience mindset, we will see customers return again and again. Even if we sell and inferior product / service, by serving the customer we will see returning customers.

Too many organizations focus on short term profits. One main driver for this is publicly traded companies focusing on making their stock holders more money as their main goals. All organizational goals serve this one main goal. How do we make shareholders more money? Unfortunately, these large organizations forget about the investments needed to keep the customers happy who are actually paying the bills. Investments to maintain quality, delivery, and customer focused service.

Organizations should consistently do the right thing for the customers to generate loyal “Fans.” When “Fans” pledge their loyalty to us, they tell others how awesome our organization is They share stories of how we have helped them and rave about our service. We have sales people selling for us that are not on our payroll. Wouldn’t you like that?

Do not take the customer’s payment and walk away from the transaction waiting to see if the customer will buy from us again before we give extra effort. Give the extra effort up front and every time we engage people and we will be rewarded! Consistency over time equals more profits and more customer loyalty.

I am also not sponsored by either organization discussed in this blog, but if they want to give me free food, I fat Kevin would be glad to accept it :)

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers. How can our business make more profitable transactions and stay out of the commodity battle with low profits? I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet