How To Make A Profit In Business

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How To Make A Profit In Business

In business, the pursuit of profitability remains a primary goal for entrepreneurs and organizations alike. To achieve sustainable success, it is crucial to adopt strategies that focus on optimizing profits. In this blog post, we will explore three fundamental factors that contribute to maximizing profits: understanding the sales price minus costs equation, conducting thorough market research, and scaling the workforce strategically. By implementing these strategies, you can pave the way for increased profitability and long-term growth.

1.     Sales Price Minus Costs: One of the fundamental principles of profit maximization is the calculation of the sales price minus costs. To determine profitability, it is essential to analyze the revenue generated from sales and subtract the costs associated with producing or delivering the product or service. By understanding and carefully monitoring this equation, you can identify areas where costs can be minimized without compromising the quality or value of your offering. Regularly review your expenses, negotiate with suppliers, and explore more efficient processes to optimize your profit margins and you will succeed at managing good profits so you can invest back into your organization.

2.     Doing Homework on the Market Place: Market research is the backbone of any successful business. Understanding your target market, customer preferences, and competitive landscape allows you to position your product or service effectively and identify opportunities for growth. Conducting thorough market research enables you to identify the pricing sweet spot—finding the balance between competitive pricing and maintaining healthy profit margins. Analyze market trends, consumer behavior, and competitor strategies to gain insights that will inform your pricing decisions and allow you to maximize profitability.

3.     Scaling Workforce Strategically: While expanding your workforce may be necessary to accommodate business growth, it is essential to approach it strategically to avoid unnecessary costs that may eat into your profits. Rapidly scaling your team without careful consideration can lead to bloated overheads, inefficiencies, and potential cash flow challenges. Instead, evaluate your business needs and growth projections, and scale your workforce accordingly. Consider outsourcing certain functions or leveraging technology to automate tasks and streamline operations. By scaling strategically, you can strike a balance between productivity, cost-effectiveness, and profitability.

Maximizing profits in business requires a strategic approach that encompasses several key factors. Understanding the sales price minus costs equation enables you to optimize your profit margins by minimizing expenses while maintaining the value of your offering. Thorough market research helps you position your product or service effectively, identify competitive pricing, and identify opportunities for growth. Scaling your workforce strategically ensures that your business remains agile, efficient, and cost-effective. By implementing these strategies and continuously evaluating your business model, you can pave the way for sustainable profitability and long-term success. Remember, profitability is not just about revenue generation; it's about creating a solid foundation that supports growth, innovation, and a thriving bottom line.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

 

The Sales Process Online Membership Site 

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book 

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

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Perseverance, Do You Have It?

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Perseverance, Do You Have It?

Perseverance is the fuel that drives us toward success, propelling us forward when faced with challenges, setbacks, and failures. It is the quality that distinguishes those who achieve their goals from those who give up at the first sign of difficulty. In this blog post, we will explore three essential elements of perseverance: getting back up, embracing the philosophy of "fail forward fast," and cultivating grit. These concepts will inspire and empower you to overcome obstacles and forge ahead on your journey to success.

Getting Back Up: Life is not without its share of falls and stumbles. What sets resilient individuals apart is their ability to bounce back after experiencing failure or disappointment. When faced with adversity, it's crucial to view setbacks as stepping stones rather than roadblocks. Instead of dwelling on failure, ask yourself what lessons can be learned and how you can use those lessons to improve and move forward. Remember, success is not measured by the number of times you fall, but by how many times you rise again.

Fail Forward Fast: "Failing forward fast" is a mindset that emphasizes the importance of embracing failure as a necessary part of the journey toward success. It encourages us to learn from our mistakes, adapt quickly, and keep moving forward. Rather than being discouraged by failure, view it as an opportunity for growth and learning. Thomas Edison, the inventor of the light bulb, famously said, "I have not failed. I've just found 10,000 ways that won't work." This mindset enabled him to persist through countless failures and ultimately achieve his groundbreaking invention. Embrace failure as a valuable teacher, and let it guide you toward success.

Cultivating Grit: Grit, a term popularized by psychologist Angela Duckworth, refers to the combination of passion, perseverance, and resilience. It is the unwavering commitment to long-term goals, even when faced with obstacles and setbacks. Gritty individuals possess a strong work ethic, tenacity, and the ability to stay focused in the face of adversity. They understand that success is not instantaneous; it is the result of sustained effort and determination. Cultivating grit involves setting clear goals, developing a growth mindset, and building resilience through consistent practice and self-discipline. When you encounter challenges, remind yourself of the bigger picture and stay committed to your vision.

Perseverance is a powerful force that can propel us beyond our limitations and lead us to accomplish extraordinary things. By embodying the qualities of getting back up, failing forward fast, and cultivating grit, you can harness the strength to overcome any obstacle on your path to success. Remember that setbacks are not permanent roadblocks, but rather opportunities for growth and improvement. Stay resilient, keep learning from failures, and maintain unwavering focus on your goals. Embrace the journey of perseverance, and watch as it transforms your life and paves the way for incredible achievements.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

 

The Sales Process Online Membership Site 

 

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book 

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

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Writing a Sales Strategy

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Writing a Sales Strategy

A sales strategy is a plan of action for achieving sales targets and objectives. It involves identifying target customers, determining the products or services to offer, setting pricing, and outlining the steps to take to close deals. It is crucial that creating a great sales strategy is essential in growing our revenue and profits.  Here are some steps to help you write a sales strategy:

1.     Understanding Your Market - The first step in developing a sales strategy is to identify your target market. Who are your ideal customers? What are their needs, pain points, and purchasing habits? What is the competition doing and how are they succeeding as well as faltering.  By understanding your market, you can tailor your sales approach to meet their specific needs.

2.     Understand What Customers Need – Ask the customer what they are having pain points with.  What is concerning them to grow their business?  What is their greatest area for need?  What is it that they believe is missing in the product offerings at this moment.  Ask lots of questions.  This is crucial to understanding what the customers need.

3.     Use The Correct Sales Process – The key thing that makes anyone successful is following a process.  As boring as that sounds, a structured process makes us more efficient.  Our speed and free thought will go up because of the process.  Check out The Sales Process Uncovered Book for more information. 

4.     Setting Goals – Goal setting is crucial to have a target to shoot for for the team.  We need to know what we are shooting for, or we will hit nothing.  Creating SMART goals that are strategic and have a time table so we can gauge how we are doing to the goals.

5.     Recalibrate – Just because we set our goals and our plan does not mean we are done.  The market constantly changes and customers come and go.  We need to recalibrate regularly, travel with sales team, and be intentional to check our plan to see if it is still relevant.

Sales strategy is essential for achieving sales targets and objectives. By using these five steps you will have a winning sales strategy to stay ahead of the competition.  This increases revenue and profits.  Now that is a strategy I like!

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

 

The Sales Process Online Membership Site 

 

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book 

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

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Leadership and Change

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Leadership and Change

In today's fast-paced business environment, change is inevitable. Whether it's due to new technology, shifting market trends, or internal restructuring, businesses must be prepared to adapt and evolve. However, change can be challenging, and without effective leadership, it can lead to chaos and resistance. In this blog post, we'll explore why leadership is essential for change in a business.

Vision and direction: Effective leaders provide a clear vision and direction for the organization. They are forward-thinking and able to anticipate changes in the market or industry. By setting a clear vision and direction, leaders can help the organization move from here to there with great levels of engagement.

Talent management: Change can also impact the organization's talent. Effective leaders are able to identify the skills and talents needed to navigate change successfully. Effective Leaders also focus on building high levels of influence with their reports so engagement remains high during the changing environment.  Without influence leaders are not going anywhere.

Trust and teamwork: Change often requires trust and teamwork. Effective leaders are able to build high trust teams and foster collaboration among employees. They encourage open communication, constructive feedback, and a willingness to work together to achieve shared goals.  Some top leaders also focus on getting their teams out of the office to build comradery and trust with multiple different ways.  Escape rooms, BBQ’s, operation adventure courses, etc are some examples of this.

Leadership is essential for change in a business. Leaders provide vision and direction, manage change, foster innovation and creativity, manage talent, and encourage trust and teamwork. By having strong leadership in place, businesses can navigate change successfully, adapt to new challenges, and thrive in a constantly evolving business environment.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

 

The Sales Process Online Membership Site 

 

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book 

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

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Seven Tips For Business Networking For New Entrepreneurs

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Seven Tips For Business Networking For New Entrepreneurs

As a new entrepreneur, building a strong network is essential to help your business grow and achieve its goals. However, networking can be intimidating, especially when you're starting out. Here are some tips to help you network effectively:

1.     Attend industry events: Look for events related to your industry and attend them. These events provide an excellent opportunity to meet other professionals and exchange ideas. They can also help you stay updated on new trends and developments in your field.

2.     Come prepared: Before attending a networking event, prepare yourself. Get your energy levels up especially if you are an introvert.  Be ready to engage in conversations and follow up with people afterward.  A great tool that you can use for capturing leads is mobile card.  I gave up handing out business cards and worrying if they would end up in bathroom stalls or trash cans…. Make sure you are not being superficial and speed dating when meeting new prospects.

3.     Join networking groups: Joining networking groups is a great way to meet new people and build relationships. These groups can provide opportunities to connect with other like-minded entrepreneurs and professionals in your industry.  The University of Toledo has the Family Business Center which is a great resource for business leaders.  I am sure other Universities have this as well near you.

4.     Build authentic relationships: Focus on building genuine relationships. Take the time to get to know people on a personal level, find common interests, and build trust. This approach will make people more likely to want to do business with you in the future.

5.     Follow up: After meeting someone at a networking event, make sure to follow up with them. Send them an email or connect with them on social media. Take the time to personalize your message and show that you are genuinely interested in building a relationship.  A great resource I talked about earlier is Mobilo.

6.     Give before you receive: Networking is not just about what you can get from others. Look for opportunities to serve others in your network. This could be as simple as sharing information or resources, making introductions, or providing support.

7.     Be consistent: Building relationships takes time and effort, so be patient and persistent. Attend events regularly, follow up with people, and stay engaged.

Networking is an essential aspect of building a successful business. By attending events, joining networking groups, building authentic relationships, following up, giving before receiving, and being consistent, you can build a strong network that will help your business grow and achieve its objectives.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

 

The Sales Process Online Membership Site 

 

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book 

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

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Building Trust With A Man

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Building Trust With A Man

Building trust is an essential part of any healthy relationship. Whether it's a personal or professional relationship, trust is the foundational in building any relationship.  Building trust with anyone takes time and effort, building trust with men can present unique challenges.

Men typically do not let others in on their deepest darkest secrets.  They keep others at arms-length sorta speak.  It can be more difficult to build trust with men in general.  That is not saying some men are more open.  We are talking about the majority of men.

  • Communicate clearly: Communication is key to building trust. When communicating with men, it's essential to be clear and direct in your communication. Avoid using vague language or hinting at what you want. Instead, clearly state your expectations, intentions, and needs.  Our pace of speech is also another way we can turn others off.  When I was selling in the south where people have a slower pace of speech, it was up to me to communicate in their pace of speech not like a fast-talking northerner.

  • Most communication is actually non-verbal.  How you show up, the face you wear, the scents you have on, and the environment you are meeting with others in can also affect the communication.  By doing so we can affect trust levels.

  • Go on mission with other men will help build trust and bonds.  Men like to work for a cause and doing something together helps build bonds of brotherhood.  That is why men in the military have a sense of brotherhood when they go off to ware together. 

In the trust equation I talk about the next two items in depth.

Credibility: No one trusts someone who is not credible on the topic.  Men especially will tune out if we are not using facts and are credible on a topic.  If you find yourself talking about something you don’t understand fully.  Ask for their input, or get them in contact with someone that you know is credible on the topic.  It’s called being the bridge and I teach in the trust equation.

Vulerability: Showing vulnerability can be challenging, but it is the key ingredient in building trust.  While most men think vulnerability leaves us open to attack, being vulnerable is lending trust to others that they won’t.  When you're vulnerable with men, it shows that you trust them, and they are more likely to reciprocate.

Be reliable: being reliable simply is do what you say you are going to do.  That means show up.  Men focus on others being reliable as a trust component.

Building trust with men takes time and effort, but it's essential for healthy relationships. Men will take more time to build trust because they are selective on who they trust.  Remember, building trust is a two-way street, so be willing to extend trust to others as well.

“Businesses wonder why it is still hard to be thought of as the brand of choice with the best customers and top employees.    How can our business make more profitable transactions and stay out of the commodity battle with low profits?  How can we land and keep top talent in our organization with the salary wars.  Kevin teaches your sales and leadership teams how to build the key ingredient to be successful with their relationships and take your goals to the next level with high levels of engagement.

Kevin’s website: www.kevinsidebottom.com

Kevin’s email: kevin@kevinsidebottom.com

 

The Sales Process Online Membership Site 

https://www.kevinsidebottom.com/pricing-page

The Sales Process Uncovered Book 

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518/ref=sr_1_1?crid=8XUM4QL2RC6M&keywords=the+sales+process+uncovered&qid=1673274567&sprefix=the+sales+process+uncovered%2Caps%2C90&sr=8-1

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Want More Energy As a Leader, Try This...

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Want More Energy As a Leader, Try This...

As a leader, you need to be on top of your game at all times. You need to be energetic, focused, and ready to tackle any challenge that comes your way. However, with so many demands on your time and energy, it can be challenging to maintain your physical and mental well-being. That's why stretching can be such a valuable tool for leaders. That’s right stretching.  Now don’t leave just yet hear me out.

Back when I got into my 30’s and my energy levels started to go down as well as my metabolism…  I noticed that I would get more pains in muscles that I never noticed before.  I couldn’t just walk off injuries like before.  I needed to change how I did things. 

What I found was not only did stretching help my muscles, but stretching helps to improve circulation. When you stretch, you increase blood flow to your muscles, which can help to boost your energy levels. This increased circulation also helps to deliver oxygen and nutrients to your muscles, which can help to reduce fatigue and improve your overall endurance.

As a leader, you likely spend a lot of time sitting at a desk or in meetings. This can lead to poor posture, which can cause fatigue and reduce your energy levels. Stretching can help to improve your posture by releasing tension in your muscles and reducing the strain on your spine and joints.  Ever have a shooting pain down your leg that irritated you for weeks on end?  This increases stress levels.

Did you know that stretching helps to reduce stress? As a leader, you're likely to face a lot of stress on a daily basis. Stretching can be a great way to release tension and relax your body and mind. When you're feeling stressed or overwhelmed, taking a few minutes to stretch can help you to clear your mind and focus on the task at hand.

Obviously, stretching helps to improve flexibility and range of motion. As you age, your muscles and joints can become stiff and inflexible, which can lead to decreased energy levels and increased risk of injury. Regular stretching can help to improve your flexibility and range of motion, which can help you to feel more energetic and reduce your risk of injury.

Finally, stretching can help to improve your overall mood and well-being. When you stretch, you release endorphins, which are natural chemicals that help to improve your mood and reduce feelings of stress and anxiety. This can help you to feel more energized, focused, and ready to tackle the day ahead.

Stretching is a simple but effective way to boost your energy levels and improve your overall well-being as a leader. By taking just a few minutes each day to stretch your muscles and release tension, you can improve circulation, reduce stress, improve flexibility and range of motion, improve posture, and improve your mood and energy levels. So, the next time you're feeling tired or overwhelmed, take a few minutes to stretch and see how it can help you to feel more energized and focused.

Have a great weekend.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharingclient profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

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Why I believe Servant Leadership Is The Best Leadership Style

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Why I believe Servant Leadership Is The Best Leadership Style

In business today, there are many different leadership styles that people can adopt to guide their teams and achieve their goals. One style that has gained increasing popularity in recent years is servant leadership. This approach to leadership prioritizes the needs of the team members over the needs of the leader, and focuses on creating a culture of service and collaboration. In this post, we'll explore why servant leadership is crucial in business and how it can benefit both the team members and the organization as a whole.

Servant leadership fosters trust and loyalty. When leaders prioritize the needs of their team members, it creates a sense of mutual respect and trust between the leader and the team. This trust can lead to increased loyalty from team members, as they feel valued and supported by their leader. When employees feel like their leader cares about them as individuals, they are more likely to be engaged, committed, and motivated to do their best work.

By prioritizing the needs of the team over their own, servant leaders create a culture of collaboration and teamwork. When team members feel like they are all working towards a common goal and that their contributions are valued, they are more likely to work together effectively and efficiently. This can lead to improved communication, better decision-making, and more innovative ideas.

It also encourages personal and professional growth. When leaders prioritize the needs of their team members, they create an environment that supports personal and professional growth. Servant leaders are often mentors and coaches, helping their team members develop their skills, learn new things, and achieve their goals. By investing in the growth and development of their team members, servant leaders create a culture of continuous improvement and learning.

When leaders prioritize the needs of their team members, they create a supportive and positive work environment. This can lead to improved employee well-being, as team members feel valued, supported, and cared for. Servant leaders are often more empathetic and understanding of the challenges their team members face, and work to create a culture of work-life balance and wellness. This can lead to improved productivity, better decision-making, and more innovative ideas. Servant leaders are often able to create a positive and supportive work environment that attracts top talent and helps to retain existing employees.

By prioritizing the needs of the team over their own, servant leaders can foster trust and loyalty, promote collaboration and teamwork, encourage personal and professional growth, improve employee well-being, and lead to improved business outcomes. By adopting this approach to leadership, organizations can create a culture of service and collaboration that helps their teams thrive and achieve their goals.

Have a great weekend.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharingclient profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

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How To Commincate With The Three types Of Learning Styles

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How To Commincate With The Three types Of Learning Styles

When it comes to learning, everyone has their own unique learning style. The three primary learning styles are visual, auditory, and kinesthetic. As a speaker or communicator, or leader, it is important to understand how to speak to each of these different types of learners. Here are some tips for how to speak to visual, auditory, and kinesthetic learners:

Visual Learners

  • Use visual aids such as slides, diagrams, and images to illustrate your points

  • Use descriptive language to create vivid mental images for the audience

  • Provide handouts or written materials for the audience to refer to

  • Use gestures and body language to enhance your message

  • Use color and contrast in your visual aids to make them more engaging

Auditory Learners

  • Speak clearly and audibly

  • Use descriptive language to create mental images for the audience

  • Repeat important points to reinforce them in the audience's mind

  • Use rhythm and cadence in your voice to make your message more engaging

  • Use music or sound effects to create a mood or tone that supports your message

Kinesthetic Learners

  • Provide hands-on activities or demonstrations to engage the audience

  • Encourage audience participation through role-playing or interactive exercises

  • Use physical props to illustrate your points

  • Use descriptive language that engages the senses (e.g. "imagine the feeling of the warm sun on your skin")

  • Incorporate movement into your presentation (e.g. pacing, walking around the room)

By incorporating these tips into your communication style, you can ensure that you are effectively engaging with each type of learner and delivering your message in a way that is meaningful and memorable. Remember, everyone has their own unique learning style, so it is important to be adaptable and flexible in your approach.

Do so and you will see you communications land effectively with those you engage with.  If you don’t you can risk having multiple meetings to go over the same topic. Communication is crucial if we are going to lead or teach anyone. 

Have a great weekend.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharingclient profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

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Six Things To Be An Effective Communicator

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Six Things To Be An Effective Communicator

Effective communication is crucial for any leader. It is through communication that leaders can convey their vision, inspire their team, and build influence. However, being a good communicator is not always easy, and many leaders struggle to communicate effectively with their team. In this blog post, we will discuss how leaders can improve their effectiveness in communication.

1.     Know Your Audience: One of the most important things to remember when communicating as a leader is that different people have different communication styles. Some people prefer face-to-face communication, while others prefer written communication. Some people prefer a direct communication style, while others prefer a more indirect approach. As a leader, it is your responsibility to understand your team members' communication preferences and adjust your style accordingly.

2.     Listen Actively: Active listening is one of the most important skills for effective communication. It involves fully focusing on the speaker, understanding their message, and providing feedback. As a leader, active listening is important because it helps you understand your team members' situation, issues, and ramifications. This can help you build trust and influence with your team, which is crucial for effective leadership.

3.     Be Clear and Concise: When communicating as a leader, it is important to be clear and concise. This means using simple language and avoiding technical jargon or complex phrases. It also means being direct and getting to the point quickly. By doing so, you can ensure that your message is easily understood and that there is no confusion or misinterpretation.

4.     Provide Feedback: Providing feedback is an essential part of effective communication. As a leader, you should provide feedback regularly to your team members, both positive and not so positive. Positive feedback can help motivate and inspire your team, while the not so positive feedback can help them improve their performance. It is important to provide feedback in a timely and constructive manner, and to focus on the behavior or performance, rather than the person.

5.     Use Visual Aids: Visual aids can be a powerful tool for communication. They can help to clarify complex ideas, make your message more memorable, and keep your audience engaged. As a leader, you can use visual aids such as diagrams, charts, and graphs to help illustrate your points and make your message more impactful.

6.     Practice Empathy: Empathy is the ability to understand and share the feelings of others. As a leader, practicing empathy is important because it helps you connect with your team members on an emotional level. By understanding their feelings and concerns, you can address their needs and build trust and rapport.

Effective communication is essential for any leader. By understanding your audience, actively listening, being clear and concise, providing feedback, using visual aids, and practicing empathy, you can improve your communication skills and become a more effective leader. Remember, effective communication is not just about what you say, but also how you say it. With practice, you can develop the skills you need to communicate effectively and inspire your team to achieve their goals.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharingclient profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

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Why Women In Leadership Is Crucial For Businesses

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Why Women In Leadership Is Crucial For Businesses

In recent years, the push for gender equality in the workplace has gained significant attention. One crucial aspect of this is the need for female leadership in the workplace. In this blog post, we will discuss why we need female leadership and the benefits it can bring to an organization.

First and foremost, female leadership brings diversity to the workplace. Diversity is essential for any organization to succeed in today's global economy. Having a diverse leadership team can bring different perspectives, ideas, and approaches to problem-solving, leading to better decision-making and improved business outcomes.

Additionally, research has shown that companies with female leaders tend to perform better financially. A study by McKinsey & Company found that gender-diverse companies were 15% more likely to have financial returns above their respective national industry medians. Having female leaders in top positions can also improve a company's reputation, making it more attractive to customers, investors, and potential employees.

Furthermore, female leaders can serve as role models for other women in the workplace. Seeing women in positions of power can inspire and motivate other women to aspire to leadership roles themselves. This can lead to a more diverse and inclusive workplace, where everyone has equal opportunities to succeed.

Another benefit of female leadership is the ability to create a more collaborative and supportive work environment. Women tend to be more empathetic and relationship-focused, which can lead to a more supportive and inclusive culture. This type of environment can improve employee engagement, reduce turnover, and ultimately lead to better business outcomes.

In addition to the points mentioned above, female leaders are often exceptional communicators and have a unique ability to build trust within their teams. Studies have shown that women tend to have a more collaborative and inclusive leadership style, which can make employees feel valued and heard.

Effective communication is essential for any leader, and female leaders often excel in this area. They tend to be active listeners and are skilled at creating open and honest dialogue within their teams. This communication style can build trust among employees, leading to improved collaboration and teamwork.

Building trust is essential for any leader, and female leaders are known for their ability to establish and maintain strong relationships with their teams. Female leaders often prioritize building relationships and creating a positive work environment, which can lead to greater employee engagement and loyalty.

Moreover, research has shown that female leaders tend to be more emotionally intelligent than their male counterparts. Emotional intelligence involves the ability to understand and manage one's emotions and the emotions of others. This skill can be essential for building trust, resolving conflicts, and creating a supportive work environment.

Female leaders bring unique strengths to the workplace, including exceptional communication skills and the ability to build trust within their teams. These qualities can lead to improved collaboration, higher employee engagement, and better business outcomes. By embracing and supporting female leadership, organizations can create a more inclusive and diverse workplace, leading to greater success for all.

As you can see, there are many benefits women in leadership positions bring to the table. Unfortunately many businesses overlook these benefits and keep moving along with a workforce that is disengaged, a mindset of just keep working hard and we will get there, and failing to hit the full potential of the organization. Women are great assets to the leadership team and unfortunately many leadership teams fail to recognize this.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharingclient profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

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Employee Engagement Ideas

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Employee Engagement Ideas

Employee engagement is a critical aspect of any successful organization. Engaged employees are more productive, creative, and committed to their work, resulting in increased overall business success. Employee engagement programs are a great way to boost engagement and create a positive workplace culture. In this blog post, we will explore some ideas for employee engagement programs that can help drive success within your organization.

Recognition and Rewards Programs

Recognition and rewards programs are an effective way to show appreciation for your employees' hard work and dedication. Recognizing employees for their efforts and achievements can boost morale, increase motivation, and foster a positive work environment. Rewards can come in many forms, such as bonuses, gift cards, extra vacation days, or even simple things like a public shoutout or a thank you note. The key is to create a program that recognizes and rewards employees for their contributions in a way that aligns with your company culture and values.

Professional Development Opportunities

Investing in your employees' professional development not only benefits the employee but also the organization. Providing opportunities for growth and development can increase engagement, motivation, and retention. Employees who feel that their employer is invested in their career development are more likely to be committed to their job and work harder to achieve organizational goals. Professional development opportunities can include training programs, conferences, workshops, mentorship programs, and more.

Employee Wellness Programs

Employee wellness programs are a great way to show that your organization cares about the health and well-being of its employees. These programs can include activities such as health screenings, fitness challenges, mental health support, and stress management workshops. By promoting employee wellness, organizations can create a culture of care and support, leading to increased engagement and productivity.

Team-Building Activities

Team-building activities are a great way to foster collaboration, communication, and teamwork among employees. These activities can include things like team lunches, happy hours, volunteer work, or team-building exercises. Team-building activities can help break down barriers between employees, promote a positive work environment, and increase engagement.

Employee Feedback and Engagement Surveys

One of the best ways to understand what motivates and engages your employees is to ask them. Employee feedback and engagement surveys can provide valuable insights into what your employees need and want from their work environment. Surveys can be conducted anonymously to encourage honesty and can cover topics such as job satisfaction, communication, and overall engagement. Use the feedback collected to inform and improve your employee engagement programs.

In conclusion, employee engagement programs are a great way to boost engagement and create a positive workplace culture. By investing in recognition and rewards programs, professional development opportunities, employee wellness programs, team-building activities, and employee feedback and engagement surveys, organizations can create a culture of care and support that leads to increased engagement, motivation, and productivity. Remember, the key to successful employee engagement programs is to align them with your company culture and values and continuously improve them based on feedback from your employees.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharingclient profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

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Importance of Leadership In The Workplace

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Importance of Leadership In The Workplace

Leadership is a critical aspect of any workplace. It sets the tone for the company's culture, influences employee engagement and productivity, and impacts the overall success of the organization. While there are many leadership styles, one that has gained popularity in recent years is Servant Leadership. In this blog post, we will explore why leadership is important in the workplace and why Servant Leadership is key from an employee's perspective.

Leadership is crucial in setting the tone for the company's culture. Leaders are responsible for creating a positive work environment that fosters collaboration, communication, and innovation. A good leader can inspire employees to work towards a common goal, promoting a sense of community within the organization. Leaders who foster an environment of trust and respect can help employees feel valued and motivated to give their best effort.

Leadership style can have a significant impact on employee engagement and productivity. Studies have shown that employees who feel valued and supported by their leaders are more likely to be engaged in their work, leading to increased productivity and job satisfaction. Conversely, a negative leadership style can lead to disengaged employees, which can result in decreased productivity, high turnover rates, and a negative impact on the company's bottom line.

Servant Leadership is a leadership style that focuses on serving others first, rather than the traditional top-down approach. This style of leadership encourages leaders to put the needs of their employees first, creating a culture of service, empowerment, and collaboration. From an employee's perspective, this leadership style can be beneficial in many ways.

Servant Leadership promotes employee engagement and empowerment. When leaders prioritize the needs of their employees, it can create a sense of ownership and responsibility for their work. Employees who feel empowered to make decisions and contribute to the company's success are more likely to be engaged and committed to their work.

Second, Servant Leadership can lead to increased trust and respect between leaders and employees. When leaders demonstrate a genuine interest in their employees' well-being, it can create a culture of trust and respect. Employees are more likely to feel valued and supported when they believe their leaders care about their success.

Servant Leadership can create a positive work environment that promotes collaboration and innovation. When leaders prioritize the needs of their employees, it can encourage collaboration and teamwork. Employees who feel supported and empowered are more likely to work together, share ideas, and innovate to achieve shared goals.

In conclusion, leadership is a critical aspect of any workplace. It sets the tone for the company's culture, influences employee engagement and productivity, and impacts the overall success of the organization. From an employee's perspective, Servant Leadership can be key in creating a positive work environment that fosters engagement, empowerment, and collaboration. By prioritizing the needs of their employees, leaders can create a culture of service and support that can lead to increased trust, respect, and ultimately, success.

Have a great week.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharingclient profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

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Alternative Sales Manager Titles

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Alternative Sales Manager Titles

In today's fast-paced and competitive business environment, organizations need sales managers who can lead their teams to achieve extraordinary results. While all sales management roles are critical, the role of a Sales Leader is becoming increasingly important for organizations looking to stay ahead of the competition. In this blog post, we will explore why a Sales Leader may be better than other sales management roles.

Sales Leaders have a unique perspective on the market and customers. They are focused on building strong relationships with customers, identifying new business opportunities, and developing sales strategies that are innovative and effective. By building relationships with customers, Sales Leaders can gain valuable insights into what customers want, which can be used to develop tailored sales strategies that meet their needs.

Sales Leaders are highly skilled in managing and developing sales teams. They have a deep understanding of what motivates salespeople and how to create a high-performance sales culture. By setting clear expectations, providing ongoing training and coaching, and incentivizing performance, Sales Leaders can create a sales team that is focused on achieving extraordinary results.

Sales Leaders are visionaries and thought leaders in their field. They are constantly looking for new and innovative ways to improve sales performance and drive growth. By staying up-to-date with the latest trends and technologies in their industry, Sales Leaders can develop sales strategies that are ahead of the curve and deliver results that exceed expectations.

Sales Leaders are highly effective communicators. They are skilled at conveying their vision and strategy to their sales team, as well as other stakeholders within the organization. By communicating effectively, Sales Leaders can build support for their initiatives, create alignment across the organization, and drive success.

While all sales management roles are critical, the role of a Sales Leader may be better suited to organizations that are looking to stay ahead of the competition. Sales Leaders bring a unique perspective on the market and customers, are highly skilled in managing and developing sales teams, are visionaries and thought leaders in their field, and are highly effective communicators. By leveraging these skills, Sales Leaders can help their organizations achieve extraordinary results and drive growth.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharingclient profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

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Three Leadership Qualities We Need To Develop

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Three Leadership Qualities We Need To Develop

Employee engagement is a critical factor in the success of any organization. Engaged employees are more productive, innovative, and committed to the success of the organization. They are also more likely to stay with the organization and contribute to its long-term success. However, engagement is not something that can be achieved by simply providing employees with a paycheck and benefits. It requires a supportive and positive work culture, effective communication, and trust between employees and their leaders.

Developing influence, trust, and communication skills is essential for leaders who want to increase employee engagement within their organizations. These three qualities are interconnected and reinforce each other in creating an engaged workforce.

Influence is the ability to inspire and persuade others to take a particular course of action. For leaders, this means being able to motivate their teams to work towards a common goal. Influence is not about being manipulative or forceful, but rather about understanding the needs and motivations of your team and using that understanding to guide their actions. By developing influence skills, leaders can inspire their teams to take ownership of their work and feel a sense of pride in their accomplishments.

Trust is another critical aspect of employee engagement. When employees trust their leaders, they are more likely to feel secure in their jobs and less likely to be looking for opportunities elsewhere. Trust is built over time through consistent actions and behaviors that demonstrate integrity, honesty, and reliability. Leaders who are trusted by their teams are more likely to create a positive work culture where employees feel valued and supported.

Effective communication is also essential for increasing employee engagement. Leaders who communicate effectively with their teams can create a sense of clarity and purpose that helps employees understand their role within the organization. Communication is not just about speaking, but also about active listening and responding appropriately to feedback. By prioritizing communication, leaders can ensure that employees feel heard and valued, which can help to increase their engagement with the organization.

By developing influence, trust, and communication skills, leaders can create a work environment that fosters employee engagement. This, in turn, can have numerous benefits for the organization, including increased productivity, improved innovation, and a more positive work culture. Moreover, engaged employees are more likely to stay with the organization and contribute to its long-term success.

Leaders who want to increase employee engagement can take several steps to develop these essential qualities. They can seek out resources such as books, courses, and coaching to develop their influence and communication skills. They can also work on building trust with their teams by consistently demonstrating honesty, integrity, and reliability.

Employee engagement is critical for the success of any organization. By developing influence, trust, and communication skills, leaders can create a work environment that fosters engagement and motivates employees to do their best work. With effort and dedication, any leader can develop these skills and create a work culture that benefits both employees and the organization.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharingclient profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

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What Is The Most Important Leadership Skill?

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What Is The Most Important Leadership Skill?

I am often asked what about the most important leadership skill.  People want to know the one thing they need to know to be a successful leader.  This is about the time that I burst their bubble about leadership.

I tell them that there is no one thing that makes you a great leader.  There are quite a few things that we need to be able to do and likely we will not be able to be amazing at all of them. 

One area that we can work on to increase our leadership capacity is learning how to communicate effectively.  That is right communication is a key component to leadership.  We can be brilliant at a specific topic, but if we can communicate it in a way that everyone understands it then we are really not that smart. The best leaders can take a complex topic and communicate it in a way that a middle school student can understand it.  That is the sign of a great leader and intelligence.

The first thing we can do is not use very complex vocabulary (words) to break down a topic.  We don’t need to use $100 words when a 50-cent word will work just fine.  Far too often leaders use these large words that confuses others.  This makes them think they are more powerful because they use these large words, but if people don’t understand, how are they going to move forward?  People need to understand more than we need to see ourselves as brilliant.

The other thing we can do is tell stories.  Ever sit around a camp fire and listen to stories?  We love them.  Sitting hearing someone older tell stories about something and the lesson that was learned is how we as a culture have learned since the beginning of time.  Learning how to communicate and tell stories to help others understand the topic is how we relate to others.  Similar experiences that people have in a story will actually build influence and trust.  Learn how to tell stories and you will be able to bring the audience in and teach them.  A great resource of doing this is Storyworth by Mathew Dicks.  It is a great resource to learning how to tell stories. 

Body language is also key in communicating.  That’s right body language.  90% of all communication is nonverbal.  That means our posture, facial expressions, and how we move communicate more than the words that come out of our mouths.  Far too often leaders stand behind a podium that creates a barrier between them and the audience. 

We need that energy if we are going to make points land so get out from behind a podium.  Take an improv class to learn how to make a point land.  Performers know how to make a point land and how to create climactic moments with their body movements and vocal tones.  Being able to help people understand the point and the excitement at the correct time is key.

There are degrees on communication because it is such a complex topic.  We don’t have to major in communication to be able to communicate well, but if we use some of the tips above we can greatly impact our ability to communicate effectively with those around us making us better leaders.

I hope this read has helped you and if you want to learn more about communication in leadership check out my youtubechannel for some videos on leadership and communication.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharingclient profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

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How To Build Work Relationships

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How To Build Work Relationships

Today with remote workers, the workforce changing over in record numbers, and engagement extremely low, we need to learn how to build networks in our own companies.  Different parts of the organization are located all over the world.  We need to know and build relationships with other parts of our organization while we are not able to do that face to face. 

How do we as managers of new individuals, new employees, new teammates grow relationships with others inside of the organization.  It’s complicated, and will take time, but it can be done if we are intentional about it.

This is the time that we have to put on the sales hat and think about how we grow influence and trust with others.  That is right, we need to think like sales professionals.  No not an evil sales person that does not care about customers and just cares about golf and selling products.  The good sales professional is the one that cares about understanding those they interact with.  They want to serve those they interact with so that they can move forward.

These sales professionals actually focus on the relationship and how they will be able to help their customers win and be the Hero of their own story.  That is the type of hat I am saying we need to wear.

The first part in building relationships is to learn and understand the individual that we are coming in contact with.  We want them to understand that they are heard and known.  We do not want to treat them as a commodity, but as an individual.  Someone that matters.

That’s what we all want right?  We want to know that we are known, heard, and that we matter.

We need to focus on others in the same way.  We have needs, but we really need to work for them an serve them if we want to obtain our better way forward.  We need to take the focus off ourselves and focus on learning about them. 

See the others we work with have situations, issues, and ramifications that if not fixed will result in poor performance, disengagement, apathy, and likely them leaving for another job.  If we can create a culture of helping each other and learning about each other.

When others know that we are not just trying to use them then we will build trust and out of that we get relationships.  That is right we build trust and relationships when we build influence with others.  Businesses move on trust and we need this if we are going to build relationships. 

Today in business we need to make sure that we are going out of our way to build relationships if we are going to move forward in business. If we do this, that we will have a better quality of life as well as success in business.

Focus on putting on that sales hat and building relationships and so we can succeed with others. 

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharingclient profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

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Does Free Shipping Increase Sales?

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Does Free Shipping Increase Sales?

Will I increase my sales if I offer free shipping?  Amazon does it so does it generate more sales?  How do I compete with Amazon and other big retailers?

These are some of the questions that I hear when I am coaching sales organizations with becoming the brand of choice.  It’s something that sales organizations ask all the time when it comes to generating more revenues. 

This is about the time that I burst the bubble about free shipping and making more sales.  Amazon does offer free sales and they sell quite a bit of products on their sites every day.   Sometimes I even buy too much on their site.  

Yes, Amazon does offer free shipping, but they offer fast shipping, with great updates on their app that you can see how the product moves through their delivery system.  They also offer really simple and low effort returns.  The third thing that they do is offer free two-day shipping by a use of a subscription. 

This is more than just simply offering free shipping.  We need to look at our business and our product offering to understand what we can offer as a solution to our customers so that they will want to do more business with us.  Likely we have more than one product / service offering that will benefit our customers far better than just free shipping.

This is the time we need to open our file cabinets and study our customers.  What we can do to benefit our customers better?  When we really understand our customers, we can start building partnerships with them to buy more and more of what we offer instead of one off sales.  We want returning partners that will benefit the more they do business with us.

What I teach in the sales process is that we need to ask a great deal of questions at the beginning of the sales process to understand our customers.  This is also the time that the customers start to believe we are really looking to help them and not just sell our products / service. 

We need to get the customers to buy into us if we are ever going to sell them more.  We need to make sure that we are building that influence and that is why it is crucial that we ask a great deal of questions to truly understand our customers. We need to understand their situation, their issues, and the ramifications. 

If we can solve them and get the customer to a better way, then we will reap the rewards of more sales and increased revenues.  Each customer has an acquisition cost and we need to make sure that we are selling enough to cover those costs to manage those customers.  If we do not, then it does not matter as much about the revenue because we will have too high of costs resulting in lower profits.  In the end profits are what keep businesses moving forward.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharingclient profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

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What Else Could The Customer Buy?

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What Else Could The Customer Buy?

Far too often money is left on the table by sales professionals because they are so giddy about making a sale.   As soon as the paperwork is done, they are running off into the sunset to celebrate their victory.  Only the great sales professionals know that if they are truly going to be successful, they are going to understand the customer so well that they can turn customers into partners buying everything they can from us.

You may be asking, what does that look like if I sell houses, or one main product / service.

It’s a fair question, but likely there are other products or services that are overlooked by sales professionals.  Are there other solutions that our organization offers to help individuals with financial help, insurance, software, inventory management, etc?  We should make sure that when we are at the beginning of the buying stage that we understand all the S.I.R.’s that the customer are experiencing.

S stands for situation.  The customer is in a situation that they need a solution to avoid obstacles they are facing or will face in the future.  During discussions it will be revealed the full scope and our organization has solutions to not only help with the surface level situation, but uncover the deeper level situation that are not truly recognized yet.  Ever been to a therapist to talk about something and they ask questions and by the end you feel even worse because there was a blind spot you didn’t see?  That is why we really need to ask a lot of questions at the beginning to dive deeper into the situation for our customers.  When we do this, it will open up a great deal of possibilities for us to help them.

I is for issues.  The situation that the customer is in has issues tied to it.  Something is not working like it should because of the issues that are creating roadblocks for success.  Just like the situation there are usually underlying issues that are not totally recognized yet and it is up to the sales professional to ask deeper questions to uncover those issues.  When sales professionals do this, they can they help the customer even better than initially thought.

R stands for ramifications.  That’s right, ramifications are the results if the issues for the situation are not resolved.  It could be profit losses, job losses, or worse death.  This is why doctors ask a great deal of questions because the ramifications are life and death.  Most likely in sales the ramifications are not as severe, but the ramifications still have huge impacts on the customer’s performance.  If the customers do not succeed in finding solutions to avoid the ramifications, they may be promoted to customer from their organization.  That’s just a nicer way of saying fired 

It is up to the sales professional to make sure they understand the customer fully and deeply if they are going to help them.  Most of the time if the sales professional does a great job up front they will make more sales and have a customer turn into a partner buying even more from them repeatedly.  We don’t want one-time sales, we want repeat partners buying more and more from us if we are going to be successful in our sales careers.  When do we do that well, we will have a better quality of life.  Typically, that means larger bank accounts that we can do more trips, family memories, philanthropy, etc.     To become the brand of choice we need to serve the customer well through the sales process.  For more on that I have created my online member site for learning the sales and leadership concepts I teach without the price tag of having me in person.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharingclient profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

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Most Important Leadership Qualities You Need To Succeed!

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Most Important Leadership Qualities You Need To Succeed!

Leadership has so many aspects to it.  There is so much that a leader needs to know to be effective in their position.  Their frame of mind, their ability to gain influence, their ability to build trust, communication, and the list goes on to what leaders need to do well.

Today let’s talk about the most important leadership qualities that a leader must excel at if they are going to be effective in their position.

Leaders first and foremost must know that being a leader does not mean that they get to sit up on a throne like a king and order others around to do all their bidding.  Leaders actually have to flip their frame of mind to be one of a servant leader.  That is right, they are serving their organization and their teams by being a servant leader.  That does not mean that they are doing their team’s bidding, but that their decisions are to support their teams do their tasks better. 

How can they institute a process to help the team work more efficient.  Not too many processes though because that will just grind the organization to a crawl.  How can they help guide the teams to move efficient through their tasks to get their jobs done well and on time.

The next thing that a leader needs to be able to do is build influence with those they work with.  That is right they need to be able to build influence.  This is where knowing the sales process and how people buy will enable them to succeed. That is why typically someone that has been in sales is an effective leader. 

Leaders don’t have to be the greatest sales person, but the fact that they understand the process will help them lead well.  Knowing how and why people buy and buy in is crucial to building influence.  That is why I wrote the book for people to be able to have a simple process they can repeat over and over to grow higher levels of influence.  Without being able to build influence the leader will not be able to get the right people on the bus to move the organization forward effectively.

The third crucial quality that a leader needs to have is the ability to communicate effectively.  That is right we can be the smartest person on a specific topic, but if we can’t communicate so that others can understand the topic and be able to action that topic we will fail. 

Communication is key for instilling the vision, building trust, and moving others forward.  This does not mean that we use big words to make ourselves seem more intelligent either.  The best communicators can take complex topics and break them down into a simple language that even a child could understand.  If we can’t do that then we really are not that intelligent and are not going to be effective leaders.

Being able to understand and action these three qualities is imperative if we are going to be effective leaders for our teams. 

If you have questions about either of these three crucial leadership qualities feel free to reach out.  I would be more than happy to help you gain more traction as a leader!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharingclient profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

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