Importance of Leadership In The Workplace

Leadership is a critical aspect of any workplace. It sets the tone for the company's culture, influences employee engagement and productivity, and impacts the overall success of the organization. While there are many leadership styles, one that has gained popularity in recent years is Servant Leadership. In this blog post, we will explore why leadership is important in the workplace and why Servant Leadership is key from an employee's perspective.

Leadership is crucial in setting the tone for the company's culture. Leaders are responsible for creating a positive work environment that fosters collaboration, communication, and innovation. A good leader can inspire employees to work towards a common goal, promoting a sense of community within the organization. Leaders who foster an environment of trust and respect can help employees feel valued and motivated to give their best effort.

Leadership style can have a significant impact on employee engagement and productivity. Studies have shown that employees who feel valued and supported by their leaders are more likely to be engaged in their work, leading to increased productivity and job satisfaction. Conversely, a negative leadership style can lead to disengaged employees, which can result in decreased productivity, high turnover rates, and a negative impact on the company's bottom line.

Servant Leadership is a leadership style that focuses on serving others first, rather than the traditional top-down approach. This style of leadership encourages leaders to put the needs of their employees first, creating a culture of service, empowerment, and collaboration. From an employee's perspective, this leadership style can be beneficial in many ways.

Servant Leadership promotes employee engagement and empowerment. When leaders prioritize the needs of their employees, it can create a sense of ownership and responsibility for their work. Employees who feel empowered to make decisions and contribute to the company's success are more likely to be engaged and committed to their work.

Second, Servant Leadership can lead to increased trust and respect between leaders and employees. When leaders demonstrate a genuine interest in their employees' well-being, it can create a culture of trust and respect. Employees are more likely to feel valued and supported when they believe their leaders care about their success.

Servant Leadership can create a positive work environment that promotes collaboration and innovation. When leaders prioritize the needs of their employees, it can encourage collaboration and teamwork. Employees who feel supported and empowered are more likely to work together, share ideas, and innovate to achieve shared goals.

In conclusion, leadership is a critical aspect of any workplace. It sets the tone for the company's culture, influences employee engagement and productivity, and impacts the overall success of the organization. From an employee's perspective, Servant Leadership can be key in creating a positive work environment that fosters engagement, empowerment, and collaboration. By prioritizing the needs of their employees, leaders can create a culture of service and support that can lead to increased trust, respect, and ultimately, success.

Have a great week.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

Three Leadership Qualities We Need To Develop

Employee engagement is a critical factor in the success of any organization. Engaged employees are more productive, innovative, and committed to the success of the organization. They are also more likely to stay with the organization and contribute to its long-term success. However, engagement is not something that can be achieved by simply providing employees with a paycheck and benefits. It requires a supportive and positive work culture, effective communication, and trust between employees and their leaders.

Developing influence, trust, and communication skills is essential for leaders who want to increase employee engagement within their organizations. These three qualities are interconnected and reinforce each other in creating an engaged workforce.

Influence is the ability to inspire and persuade others to take a particular course of action. For leaders, this means being able to motivate their teams to work towards a common goal. Influence is not about being manipulative or forceful, but rather about understanding the needs and motivations of your team and using that understanding to guide their actions. By developing influence skills, leaders can inspire their teams to take ownership of their work and feel a sense of pride in their accomplishments.

Trust is another critical aspect of employee engagement. When employees trust their leaders, they are more likely to feel secure in their jobs and less likely to be looking for opportunities elsewhere. Trust is built over time through consistent actions and behaviors that demonstrate integrity, honesty, and reliability. Leaders who are trusted by their teams are more likely to create a positive work culture where employees feel valued and supported.

Effective communication is also essential for increasing employee engagement. Leaders who communicate effectively with their teams can create a sense of clarity and purpose that helps employees understand their role within the organization. Communication is not just about speaking, but also about active listening and responding appropriately to feedback. By prioritizing communication, leaders can ensure that employees feel heard and valued, which can help to increase their engagement with the organization.

By developing influence, trust, and communication skills, leaders can create a work environment that fosters employee engagement. This, in turn, can have numerous benefits for the organization, including increased productivity, improved innovation, and a more positive work culture. Moreover, engaged employees are more likely to stay with the organization and contribute to its long-term success.

Leaders who want to increase employee engagement can take several steps to develop these essential qualities. They can seek out resources such as books, courses, and coaching to develop their influence and communication skills. They can also work on building trust with their teams by consistently demonstrating honesty, integrity, and reliability.

Employee engagement is critical for the success of any organization. By developing influence, trust, and communication skills, leaders can create a work environment that fosters engagement and motivates employees to do their best work. With effort and dedication, any leader can develop these skills and create a work culture that benefits both employees and the organization.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

What Is The Most Important Leadership Skill?

I am often asked what about the most important leadership skill.  People want to know the one thing they need to know to be a successful leader.  This is about the time that I burst their bubble about leadership.

I tell them that there is no one thing that makes you a great leader.  There are quite a few things that we need to be able to do and likely we will not be able to be amazing at all of them. 

One area that we can work on to increase our leadership capacity is learning how to communicate effectively.  That is right communication is a key component to leadership.  We can be brilliant at a specific topic, but if we can communicate it in a way that everyone understands it then we are really not that smart. The best leaders can take a complex topic and communicate it in a way that a middle school student can understand it.  That is the sign of a great leader and intelligence.

The first thing we can do is not use very complex vocabulary (words) to break down a topic.  We don’t need to use $100 words when a 50-cent word will work just fine.  Far too often leaders use these large words that confuses others.  This makes them think they are more powerful because they use these large words, but if people don’t understand, how are they going to move forward?  People need to understand more than we need to see ourselves as brilliant.

The other thing we can do is tell stories.  Ever sit around a camp fire and listen to stories?  We love them.  Sitting hearing someone older tell stories about something and the lesson that was learned is how we as a culture have learned since the beginning of time.  Learning how to communicate and tell stories to help others understand the topic is how we relate to others.  Similar experiences that people have in a story will actually build influence and trust.  Learn how to tell stories and you will be able to bring the audience in and teach them.  A great resource of doing this is Storyworth by Mathew Dicks.  It is a great resource to learning how to tell stories. 

Body language is also key in communicating.  That’s right body language.  90% of all communication is nonverbal.  That means our posture, facial expressions, and how we move communicate more than the words that come out of our mouths.  Far too often leaders stand behind a podium that creates a barrier between them and the audience. 

We need that energy if we are going to make points land so get out from behind a podium.  Take an improv class to learn how to make a point land.  Performers know how to make a point land and how to create climactic moments with their body movements and vocal tones.  Being able to help people understand the point and the excitement at the correct time is key.

There are degrees on communication because it is such a complex topic.  We don’t have to major in communication to be able to communicate well, but if we use some of the tips above we can greatly impact our ability to communicate effectively with those around us making us better leaders.

I hope this read has helped you and if you want to learn more about communication in leadership check out my youtubechannel for some videos on leadership and communication.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

How To Build Work Relationships

Today with remote workers, the workforce changing over in record numbers, and engagement extremely low, we need to learn how to build networks in our own companies.  Different parts of the organization are located all over the world.  We need to know and build relationships with other parts of our organization while we are not able to do that face to face. 

How do we as managers of new individuals, new employees, new teammates grow relationships with others inside of the organization.  It’s complicated, and will take time, but it can be done if we are intentional about it.

This is the time that we have to put on the sales hat and think about how we grow influence and trust with others.  That is right, we need to think like sales professionals.  No not an evil sales person that does not care about customers and just cares about golf and selling products.  The good sales professional is the one that cares about understanding those they interact with.  They want to serve those they interact with so that they can move forward.

These sales professionals actually focus on the relationship and how they will be able to help their customers win and be the Hero of their own story.  That is the type of hat I am saying we need to wear.

The first part in building relationships is to learn and understand the individual that we are coming in contact with.  We want them to understand that they are heard and known.  We do not want to treat them as a commodity, but as an individual.  Someone that matters.

That’s what we all want right?  We want to know that we are known, heard, and that we matter.

We need to focus on others in the same way.  We have needs, but we really need to work for them an serve them if we want to obtain our better way forward.  We need to take the focus off ourselves and focus on learning about them. 

See the others we work with have situations, issues, and ramifications that if not fixed will result in poor performance, disengagement, apathy, and likely them leaving for another job.  If we can create a culture of helping each other and learning about each other.

When others know that we are not just trying to use them then we will build trust and out of that we get relationships.  That is right we build trust and relationships when we build influence with others.  Businesses move on trust and we need this if we are going to build relationships. 

Today in business we need to make sure that we are going out of our way to build relationships if we are going to move forward in business. If we do this, that we will have a better quality of life as well as success in business.

Focus on putting on that sales hat and building relationships and so we can succeed with others. 

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

Most Important Leadership Qualities You Need To Succeed!

Leadership has so many aspects to it.  There is so much that a leader needs to know to be effective in their position.  Their frame of mind, their ability to gain influence, their ability to build trust, communication, and the list goes on to what leaders need to do well.

Today let’s talk about the most important leadership qualities that a leader must excel at if they are going to be effective in their position.

Leaders first and foremost must know that being a leader does not mean that they get to sit up on a throne like a king and order others around to do all their bidding.  Leaders actually have to flip their frame of mind to be one of a servant leader.  That is right, they are serving their organization and their teams by being a servant leader.  That does not mean that they are doing their team’s bidding, but that their decisions are to support their teams do their tasks better. 

How can they institute a process to help the team work more efficient.  Not too many processes though because that will just grind the organization to a crawl.  How can they help guide the teams to move efficient through their tasks to get their jobs done well and on time.

The next thing that a leader needs to be able to do is build influence with those they work with.  That is right they need to be able to build influence.  This is where knowing the sales process and how people buy will enable them to succeed. That is why typically someone that has been in sales is an effective leader. 

Leaders don’t have to be the greatest sales person, but the fact that they understand the process will help them lead well.  Knowing how and why people buy and buy in is crucial to building influence.  That is why I wrote the book for people to be able to have a simple process they can repeat over and over to grow higher levels of influence.  Without being able to build influence the leader will not be able to get the right people on the bus to move the organization forward effectively.

The third crucial quality that a leader needs to have is the ability to communicate effectively.  That is right we can be the smartest person on a specific topic, but if we can’t communicate so that others can understand the topic and be able to action that topic we will fail. 

Communication is key for instilling the vision, building trust, and moving others forward.  This does not mean that we use big words to make ourselves seem more intelligent either.  The best communicators can take complex topics and break them down into a simple language that even a child could understand.  If we can’t do that then we really are not that intelligent and are not going to be effective leaders.

Being able to understand and action these three qualities is imperative if we are going to be effective leaders for our teams. 

If you have questions about either of these three crucial leadership qualities feel free to reach out.  I would be more than happy to help you gain more traction as a leader!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

Team Trust Building Games

Team trust building is crucial to an organization.  Without trust we don’t move forward.  High trust organizations thrive while low trust organizations flounder.  When trust is high in an organization speed goes up and costs go down.  That means more profits!

Trust is key if we are going to survive in the economic climate that we are in.  We need to have trust with our teams so we don’t have to keep following up to see if tasks got completed on time.  Too many organizations waste resources because they do not have high levels of trust.

Team building is one of those topics that leaders in their organizations always ask for ideas.  Some ask for the large expenses because they have decent budgets while others look for more economical solutions.  This week’s post will help with some ideas that will be lower investments for team building.

These ideas are under $50 per person on the investment side.

Questions for humans

This is a card deck that gets people sharing about their thoughts of a topic.  Ramsey solutions has come out with this and they are not just for adults but for families as well.  It’s a great resource because when we listen to how others answer some of these questions, we start to get a perspective and insight into who they are.  Remember if we don’t know someone, we don’t typically trust them.  We need to get to know people before we can trust them.  When we are sitting down for lunch together, or the first few minutes of a weekly team meeting open up the deck and ask a question or two for everyone to answer.  We will laugh and get to know each other which leads to building levels of trust.

Escape rooms

I love escape rooms not only are they challenging for puzzles, but by doing them we typically have others helping us.  Someone has a different perspective to the clue and helps solve the puzzle typically.  This results in us being able to communicate to solve things together which communication is key for trust.  They are also fun because as we solve things together, we build confidence in each other.  Bonds start to form and trust increases.

The third option is laser tag.  Yes, I said laser tag.  There is a place in Brandon Florida called CQ tactical.  It’s laser tag, but with a twist.  Two teams enter, one team wins.  The teams are set up on missions like protecting a diplomat while the other team is looking to capture the diplomat.  There is another where there is a bomb that has to be deactivated while you are being shot at by the other team.  So many kinds of scenarios, but what happens is people have to work together, strategize together, and execute the plan to complete the missions.  It is a lot of fun and laughs, with people building trust together to accomplish missions together.  Just watch out for those girl scout troops, they are ruthless and sharp shooters!

Get out of the office and do some of these to build trust and communication with your team and you will see the benefits of a high trust environment.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

The Benefit Of Having Mentors

Why do we need mentors?  Why are they called mentors?  How do you become a mentor?

Why is it that we think we can just do life on our own and that we have all the answers?  Why do we time and time again struggle with the same issues and not reach out for help?

I spent the majority of my life doing things on my own and finding the correct answer to my situation with tons of research and exploration.  Hours and hours were spent to solve the issue I was facing.  By doing this I ended up wasting a great deal of time and effort with little progress.

That is when I finally relented and started asking for help.  That is when mentors stepped in to help me avoid many pitfalls, increase my speed and efficiency, and grow my success faster.  I have had mentors in business, finance, faith, and in relationships. All key to my success today.

Mentors are people that have experience in the area that we are trying to walk through and have the scars from the battles we will face.  They have experienced a majority of the similar trials that we will see on our journey.  They have likely fallen into some of the traps that we will encounter.

Mentors are people with a servant heart that want to help the next generation succeed.  These individuals do not do it for the notoriety either.  They are just wanting to help others succeed. 

Mentors have helped me greatly when I sat with them to share my situation, issues, and ramifications.  They will usually share a story about how they were in that similar situation and what they did as well as the results.  Some happy ending stories, some not so happy ending stories. 

When I was going through my dad’s final year of life, I met with a mentor regularly to talk about what I was going through and the stresses involved.  This mentor was able to help me with coping, the grieving curve, and understand all that I was going to be losing as this chapter closed in my life.  This was a tough time and I am glad I had a mentor in my life to help me see through it while managing every day stressors..

I have also been mentoring a young man who is at the stage of his life where he is trying to figure out his career path.  He is an intern at a very well-known local organization and trying to figure out what doors to walk through.  The discussions we have had and stories I have shared have helped him rethink his possibilities. 

He has a bright future and I look forward to seeing where he goes professionally as well as relationally.  The hope is that he avoids some of the pitfalls that I have experienced in my life with the stories and insight that I have shared. 

Mentors are great resources to help us with questions we have about what we are going through.  They are people that want to help poor in and serve us with their knowledge.  Finding a mentor for a particular area of life that we need help is going to benefit us more than we can ever imagine.  Seek out a mentor today if you are struggling with a decision, or offer to be a mentor.  You will feel a sense of purpose when you lend a hand, or a story to help someone else avoid the pitfalls of life.

One of my favorite quotes: “Do or do not. There is no try…” - Yoda

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

Communication is Key for Success

It’s not what you’ve said, but how you’ve said it.”  How about, “All you needed to do was communicate and we could have avoided this issue in the first place?”

No one is perfect with their communication, but we have to be good at communication when we are in a sales position or in a leadership position.  Communication is a key ingredient in a successful business.  It is actually the most important quality as a leader as well.

We may be the most brilliant leader, but if we can not communicate with those we lead, then we are not going to be able to go anywhere with anyone. 

Leaders need to focus on building up their communication skills if they want to go far.  There are many different ways we can grow our communication. 

The first way we can become a better communicator is to check our posture.  That is right, the majority of communication is nonverbal.  That means what we say and how we say it are affected by our facial expressions and posture.  If we are walking around like EOR (from whiney the pooh) and are trying to present good news, how does that land? 

When we communicate to communicate a point, we can use stories.  That’s right, stories are what we humans gravitate to when we are learn lessons.  Stories allow the listeners to become a part of the story and learn the lesson that is being communicated with us.  We love stories to learn lessons.  We love to hear a good story and when we add the point to it, we grasp it better.

 Another way we can become better communicators is to not use $100 words.  That’s right too many people like to seem more intelligent by using large words that others may not understand in order to seem smarter.  This is actually counterintuitive.  The best leaders are able to take complex topics and communicate them in a way that a middle school child could understand them.  Being able to break complex topics down into easy to understand language is essential.

There are many ways to improve our communication.  We can record ourselves when we are practicing our speech, we can go to toastmasters to learn how to tell stories better, and we can go to acting / improv classes to learn how to present better.  Using a little humor is like giving a little sugar to let the medicine go down smoother. 

We need to become great communicators if we are going to lead organizations into the future.  Without it we will lose engagement, influence, and profits.

For this year I would highly recommend making it a goal to get better at communicating if you want to excel in your career.  It will pay off greatly when you reach the next level in your career and your future self will thank you.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page“

Let's Not Make Excuses For Poor Performance Shall We

If so and so would have done this, or that then I would have we would have won.  I could have done this if it weren’t for somone else… 

I had a conversation with my son while teaching him to drive a car right after I screamed stop.  We were in the left turn lane and he had an obstructed view.  I could see that a car was coming and if we had turned in front of the car I would likely not be here typing today. 

The car was traveling over 50 mph.  His response was that he could not see around the car in the opposite turn lane.  I informed him that if he had turned in front of that vehicle that vehicle would have likely would not have had time to react resulting in that person being injured and the result of the crash meaning that my son would not have a father. 

We pulled over and had the discussion and a few tears were shed about the incident.  It shook me and caused me to not trust his ability to drive for some time.  I was more on edge when riding in the vehicle with him.  Scrutinizing every mistake and pointing them out.  This lowered the trust level with him and delayed his ability to obtain a license.

Now this was an extreme situation compared to most of our lives.

We all have done this from time to time.  We learned this as children.  When we did not do something that we were supposed to do, we made an excuse for why we were not able to do it.  Sometimes the reasons that seemed logical in our minds made our parents laugh at our response that really did not make much sense. 

We make excuses for underperforming at our jobs, fitness goals, financial goals, etc.  We are constantly making up excuses for our underperformance.  Unfortunately, when we do this, we actually give away our power. 

That’s right when we make excuses, we actually give power over to something or someone else.  We actually give our power to achieve away when we do this.  That means that we can not actually look at ourselves in the mirror and say that we are in control of our lives. 

We also affect our relationships with others when we give excuses for poor performance.  We tell others that they can not trust us to perform and that we will need to be watched more closely when given a task.  This puts more work and effort on their plates slowing them down on what they need to do.

Trust is the currency that relationships and businesses function on.  Without trust we will affect the organization’s profitability.  When trust is high, speed goes up and costs go down in the organization.  When trust is low, speed is slow resulting in more effort and higher expenses for similar tasks. 

This also affects stress on the organization’s most important resource.  The people that work for the organization are it’s most important resource.  Without high levels of trust then we will falter and lose money. 

We need to stop making excuses for poor performance if we want to increase trust and profitability. Today make the agreement with yourself to stop making excuses for poor performance and own your setbacks. 

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

Why Selfishness Affects Trust And Profits

When I teach organizations the trust equation and how to build influence, I run through the variables that affect trust. Why some people seem to be able to gain trust and influence better than others.  It consistently comes back to one main variable in building trust.

it does not matter how competent, how reliable, or how vulnerable we are with others.  If we are only out for our own gain, willing to step on others for our accolades, then we are going nowhere.  That is right selfishness affects trust.

Selfishness is in the denominator of the trust equation and just like any fraction, the denominator has the most leverage.  Now every individual is selfish to a point.  It’s in our fight or flight mechanism that keeps us safe.  We want to make sure our needs are met and that we are safe.  Sometimes we take it a bit too far.

We all want to succeed at what we are doing and become successful in our careers, relationships, etc.  We want that nice house, nice car, top of the line phone.  No one wants to fail at their endeavors.  Unfortunately, that fear of failure takes over and we start focusing how we can step on others to get to that next level then we are going to sacrifice trust.

If we are willing to sacrifice others for our gain then we are not going to be able to build trust with others.  They will be able to see our intentions.  We can hide our intentions for a short amount of time, but ultimately our selfishness will be like a light shining bright in the night sky.

When we act in selfish ways, people learn that they can not trust us to do what is right, just what is right for ourselves. Selfishness is a filter of how we see the world and how we function in it.  We see our view of the as a means to an end for our own success.

Selfishness does not value others.  It only values our gain.  When others realize this, they understand that they need to interact in a way that protects them.  Which means now they start acting in selfish ways as well.  That means that others are affected and now trust really starts to erode in our organizations. 

When we have low levels of trust, speed goes down, extra meetings happen, extra tracking files are needed, constant reporting, etc.  Costs increase, from all of this excess tracking, resulting in lower profit margins. 

When we have lower profit margins, organizations will then have to start cutting costs everywhere they can.  That means layoffs, using lower quality materials in our of our products / services, making our offerings worth less.  This then starts the downward spiral of lower revenues and accelerates the speed of bankruptcy.

We need to avoid this pattern if we want to stay in business for the long haul and we need to stop being selfish.  We need to serve those around us and as a result we will be able to generate trust which will reverse this spiral and keep us profitable. 

When speed goes up, costs go down.  That means more profits.  That all is affected by the trust and selfishness levels we have at our organizations.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

Relationships who needs them...?”

Good morning everyone,

As we venture deeper into the 21st century, and AI is now becoming a crucial part of our businesses.  People wonder if we really need to have relationships with customers anymore.  Do they care about who they buy from?  Do customers just think of our businesses as commodities? Why do we need to have focus on relationships?

Each person that we come in contact with has influence over 100 to 150 other people.  That’s right when we have conversations, meetings, etc. we are affecting how we are talked about to other people.  If we have a bad interaction with a customer, guess what can happen?  They can tell everyone they know in a quick post on social media, tweets, live videos, etc.

We have to be at the top of our game when we engage people each and every day because their friends and family that they interact with will also know how we treated them.  People no longer step in to help stop fights, they instead pull out their phones and hit record.  I guess it’s easier…?

Having relationships with others is how we get things done.  We have influence with those people and that influence carries over to all the people they too influence.  If we have bad experiences with a sales professional, we will let everyone know.  If we have a great experience, what do we do?  We rave about the experience and why others need to do it to.

Putting on our sales hat when we engage others is how we start to set the stage in the correct order.  It is almost an art form watching an old sales professional work the personal relationship and send birthday cards for the customer’s family, as well as celebrating wins that the customer has had.  Meetings on the golf course have transacted in large business deals that cannot be instantaneously measured.  Looking back on the sales process and building relationships will allow your business to grow with your customers.   The transactions do happen, but after work on the personal side.  People will not buy from you if they do not know, like, and trust you. 

I encourage you to leverage the personal side of business along with the professional side.  If learning about people was not important than why do Amazon, Facebook, and your smart phones listen in on your conversations as well as track your searches?  Statistics have shown that when there is a relationship in place between organizations a great deal of growth has happened as well.

Send a card for your customer’s birthdays, kids’ birthdays, weddings, anniversaries, etc.  It is a great feeling to celebrate with your customers and form lasting relationships. 

Remember the first buying decision a potential customer makes is the us.

Grow that relationship!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

Sales = Influence = Leadership

When I decided to become a professional salesperson, it was based on the sales pitch that if you want to be a better manager, more successful in any career, you need to know sales.  I was an engineer at the time and wanted to climb the corporate ladder.   I dreamed of leading groups of people and helping the team shatter goals while working together.  It was not until I received my certification from John Maxwell to be a speaker, trainer, and coach that I understood that Leadership and Sales go hand in hand.

Throughout the certification training John Maxwell stated, “Leadership is Influence, nothing more, nothing less.”  John states this over an over when he talks on leadership.   One gauge that John uses to see if we are good leaders is to see how many people that volunteer look to us for leadership.  When we are moving forward for a cause how many people are willing to follow us when we are not paying them. 

People being paid by us are doing so because they are receiving payment for their services so just because they follow us, does not mean that they believe in us.  If we are not paying these people and they are following us, then we know that they are following because of our leadership.  This is done by our influence.  The more influence we have, the more people will fight by our side for the cause.

What I learned through sales is that the more influence we have with our customers, the more they look to us for help and want to do business with us.  The more we help them get what they want to go, the more we provide top notch service, and the value that we bring causes us to gain influence.  They reach out to us for advice and help.  It does not have to be the product that we sell either.  I have had customers reaching out to me for advice in marketing, software packages, cars, digital cameras, etc.  I was gaining influence with them and they were reaching out to me for help in other areas.

That is when I started really looking at this sales and leadership thing to see if there were common threads.  The truth is that sales and leadership are based on influence.  Great leaders are those that can sell a vision to their organization so much so that the people will “Charge the pits of Hell with a water pistol” – Dave Ramsey.  The most influential people use sales practices to drive forward and get their teams engaged. 

Steps in the sales process to get the customer engage translate right into the leaders process to gain influence with those around them.  They both find the needs of the organization and people, verify those needs, and present the solution in a way to drive engagement to move forward together.  The great thing is that it really is not that complicated.  It’s following a process over and over again gaining influence.  That is why I love working with leaders and sales professionals to help them move forward and grow.  They are so similar that this one process I help with will enable sales professionals and leaders to gain their influence. 

If you are someone looking to grow your influence reach out to me today and I would be happy to review where you are at, where you want to go, and how you can get there.  It’s not complicated, and you can do it. 

Reach out here if you would like to start the discussion.

Have a great weekend!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

Why Leaders Know Sales

When I first started in sales it was on the premise that if I wanted to be a great manager, business owner, lawyer, president, I needed to know sales.  That is what a successful business owner told me after I had told him that I wanted to be a manager.  He was a great leader and still has people working for him that were with him since he opened his company in the mid 1980’s.  I was not sure why I needed to know sales to be a good manager to be honest, but I knew I would figure it out. 

At first, I was hesitant to change careers.  Six months of hesitation and discussions to be exact.  I did not want to be a salesperson because all life had taught me was that they were evil.  All I had ever been told was bad and experiences were also proof to that same point. 

When I did decide to try this sales thing out, I quickly learned that there was a key ingredient to being a successful sales professional.  Once I figured out that ingredient, customers started opening up to me and sales increased.  I was awarded the prize of top salesman for the United States and had taken the territory to where it had never been before.

I literally had customers asking me about what software would work best for their business and other things that had nothing to do with what I sold.  They trusted me and were asking for my insight on various things that they were struggling with in their businesses. That key ingredient is Influence. In sales the more influence you have the more you sell.  The same is said for leaders.

 As influence increases, people trust us more and are willing to go deeper in relationships with us.  This can be in business ventures, nonprofits, community support, etc.  The more influence someone has the more they excel in whatever they are doing with others.

What I found is that the sales process that I keynote and perform trainings on helps people build amazing amounts of influence fast!  That is right, selling correctly helps us build high levels of influence! 

Keep in mind that selling is not just a product or service.  It can be selling a vision, idea, or that we are going to lead those that report to us.  Building influence using the sales process, leaders gain more engagement from those around them.  Utilizing the sales process to sell our vision and our mission will grant us more influence and greater buy in from those around us.

As you look around your organization look at those relationships of those that go out of their way to help you and those that don’t.  See how much influence you have with these relationships.  Ask yourself, “Why do I have more influence with this person as opposed to another?  What is different with each of these individuals?”  What you’ll learn is that the level of our influence determines how much we can say and do with each individual.

The more influence you have the farther our organizations can go.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

The Sales Process Uncovered Membership Page

The Question Our Employees Are Asking

Last week we talked about coaching others, this week we will have the discussion that those around us are asking.

Has anyone ever asked you the following question…Do you have my back?

Chances are if you have direct reports, they are asking this question about you.  They were trying to figure this out the moment they start working for you.

Your direct reports want to know that when the chips are down that you will have their back as long as they are doing what is right and ethical.  Far too often in big business employees feel they have to CYA because they do not trust their manager.  CYA stands for Cover Your Assets.  The A is sometimes shortened. 

I have experienced in the issue of having to CYA myself in communications due to a lack of support from managers.  It agitated me greatly because I believed I was left to fight for myself.  It is a lonely position to be in as a report.  Here’s the thing, relationships do not thrive in this kind of environment.

Employees want to know that their managers have their back when the chips are down and that they can reach out to their managers when they need help.  Far too many managers are so busy themselves they forget to establish ground rules for trust and communication at the beginning of the relationship.  There needs to be a set of ground rules of engagement set up from the beginning.  Leaving it up to assumption is a recipe for a bad relationship.   There are a few managers out there unfortunately that don’t really care about relationships with their reports and should look to either move on from their position or retire. 

When trust and communication are not flowing it becomes like a body of water with no movement.  It becomes toxic and everything in it dies.   When trust and communication are absent fear also starts setting in.  When Fear takes hold, trust and relationships do not flourish, they unfortunately die.

If reports don’t trust their manager, then where does the employee bounce ideas off of to move forward in the correct direction?  Where do they expect to get mentorship?  Where do these reports learn the correct way of operating for the organization?

Far too often employees have enough of this lack of trust and communication and elect to leave the department, or worse the organization.  The intrinsic knowledge that the employee has is also following them right out the door.  This then puts the team and management back to start the process over to onboard another employee.  If the cycle keeps occurring the manager will be found out and their management will have to discuss options.  

The cost of onboarding on average about $4000 per employee.   Not to mention the training them on the software and teams that they will need to engage with often.  It is also a good to note that it takes about three to six months for the employee to get comfortable in their new role.  This means they are slower at the start in their position which also costs money to the organization.  Why not work to make sure our reports know that we have their back, how to communicate with us, and build trust.

The answer is setting up guard rails with our direct reports from the beginning to make sure they understand how the trust and communication can work together.  Setting these guard rails up will keep everything moving better and work life to improve.  Employees need to know that they can trust their leaders.  Having that trust and communication will allow the employees to excel and thrive in our organizations.

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

How Is Your Coaching?

To carry on the discussion from last week about leadership and engagement, lets continue by talking about how as a leader we need the correct coaching with our teams.  Spoiler alert” it’s not by yelling.”

How are you at coaching your team and your family? 

Are you like a college football coach constantly sending in directions?

Business leaders think being a coach means constantly sending in orders like a coach on the sideline of a football game.  They believe they should tell the team what to do and how to do everything and then the team will just execute.  The issue is that these people just become “yes people” and do not learn to not think for themselves.  Instead, these individuals constantly come to the coach for the answers for everything and anything essentially slowing the organization down.

This style of coaching does not promote effective thought in individuals and does not allow them to break through ceilings.  What I learned in 2016 from John Maxwell about coaching is that coaching is not about telling people what to do.  Coaching is instead asking questions for the individual to produce their best answer for the given situation.  It’s encouraging them to look within for their best answer.  Not telling people what to do, but allowing them to look deep inside to derive their answer.

Most of the time in business we are trying to answer questions and get to solutions fast.  We are looked upon by our peers, or reports to provide the course that is needed so much that we get used to coming up with the answer all of the time. When we arrive home at the end of the day, we are still dictating what needs to happen, how it needs to happen, and when it needs to happen to our families if we are not careful.  Will that help our families thrive?

We are getting things accomplished, but we need to grow others around us so that they can make decisions so if we were to be “hit by a bus” they could still move forward.  If we are not coaching these individuals correctly, we are actually hurting them.  We are not allowing them to grow their confidence in decision making, and growth from within.

As coaches, we can not be the sole source of answers.  We need to help cultivate within those around us to find those answers if we want to move forward fast together. 

Coaching is also the act of giving more and more trust to those around us as they exhibit those traits we are working to grow in them.  We do not give a underaged child keys to a brand new Ferrari and say you’ll figure it out.  We need to guide them and train them before they are free to make those decisions.  We need to continually ask those thought provoking questions to help them come up with better and better decisions.  Even if those decisions do not align with what we believe is best at the time, we still need to trust the process to help them grow. 

Ultimately, we will expire and it is on us to grow those around us. 

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

Why Quiet Quitting and Quiet Firing Are Not New

Quiet Quitting is this new phrase for those employees that are trying to do the bare minimum to not get fired from their work and still collect their pay check.  This can be claimed because people want to have a better work/life balance, quality of life improvement, or just pure mailing it in.

Quiet Firing on the other hand is where management does not want to have the tough discussions with employees about their lack of achievement.  They keep cancelling meetings, not opening time up for one-on-one meetings, not responding to emails.    The manager just makes themselves unavailable to the employees.

So why is this not new.   It’s the same thing we have been talking about with those engagement surveys.  That is right disengagement is the same thing as quiet quitting and quiet firing.  Employees that are disengaged from their work will not be efficient and will not move the organization forward.  Goals will be missed, profits will go down, costs will go up, and the mood from the team also suffers.

What we need to be focused on is not allowing quiet quitting and quiet firing to happen.  We need to be intentional with our employees and managers.  We have to take it upon ourselves to focus our efforts to stay engaged, or we need to find something else. 

There is no quality of life improvement from being disengaged in an area of our lives.   There is no improvement in relationships when we are not engaged.  It is like a pool of water with no movement.  Scum starts forming, and starts to smell bad. 

We need to get our pride put aside and focus on doing our best even if those around us are not putting forth their best.  People will take notice from us going the extra mile and challenge the status quo.  They will start seeing the movement and want to also put forth the extra effort as well. 

We need to make sure that our culture is one of growth and improvement.  One that people will not give up and quit anything.  We need to address issues if there are issues and find ways to give it one more shot.  We need to put forth that effort so we can leave it all out on the field instead of have regrets. 

It is on leadership to set the tone, but here is the thing.  John Maxwell wrote a book called 360 degree leader.  That means that leadership is not just from a title.  Leadership belongs to the individual not the title.  We have to put forth the effort and be the example.  It will become contagious after we build the momentum to go the extra mile.

We can influence the rest of the organization by the way we show up and how we are engaged.  We can either show up and put our best foot forward and be a shining light, or we can be disengaged and pull the organization down. 

It is up to us to be engaged or not engaged.  No new words, no new language, just get engaged and be the change.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

Why Goals Need A Purpose Statement

It’s that time of year again.  Time to celebrate those wins that we had for this past year, time to celebrate the new year coming in just a few short hours.  What will the new year hold for us?  What can we do this new year that we have been unsuccessful in the past years?

If we want to achieve a better tomorrow and a better new year, then we need to start with planning for it.  Goals are just dreams if we do not have a plan of action. 

That is what we are going to talk about on this post.  How can we achieve a better tomorrow by starting our plan today.  If you have been on the goal planning trail for years great, what can we do differently to improve our success rates?  If we are new to goal planning, what can we do to start off with better traction?

One thing that I have done in the past few years is making and refining my Purpose Statement.  Now I have spent a great deal of time and effort to learn about myself and how I am wired.  W

hat I have found is that I am gifted in influencing others to move from here to there by motivating and providing a vision of success with my tenacity to keep moving forward when times get tough.  I am best at this when I am speaking to groups of individuals, teams, and organizations helping them create their process for success and staying disciplined. 

When I am speaking to groups, I actually gain energy.  I know that seems weird for an introvert, but watching people see the light bulb of an idea on how to improve makes me light up as well.  I get encouraged when I know that I am helping someone get to a better way. 

By having my purpose statement, I am better able to direct my goals so that I can have that compass that will align my vision with my steps.  This way I can keep moving in the right direction with my goals.  Not just that I have a goal to lose 10 lbs by a certain time, but that I do so in order to engage with more energy to help others understand how to succeed.

That gives my goals more traction when they are aligned on purpose.  A set of goals with a common focus gives them strength and keeps the fire burning even with times get tough and we want to give up.  I am able to get back off my back when knocked down one more time and keep moving forward so that I can keep helping others. 

I encourage you to do some research on yourself to understand how you are wired when making your goals for the next year so that when you are past the first few weeks of the new year and stress sets in you too are able to move forward.

There many ways to learn more about yourself.  There are assessments like The Predictive Index, Gallop Strength Finders, DISC assessment, Spiritual Gifts Assesssments and Growth Track (churches have been putting these on), and many more.  Pick one and see what you can learn about yourself so that way you can start to have better goals that really fuel your WHY.

For now here is to another year of growth and prosperity!  

Happy New Year Everyone!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

Are you Building Trust During This Season?

Christmas is here!  This is the time of year where we are giving presents away to others and enjoying quality time with family and friends.  Ever stop to think why we find more joy at this time of year than any other?

In the book Well Being from Gallop who do studies on people for just about everything, they write about how spending and focusing on others actually makes our mood better.  That’s why we need to really think about our intentions when we are interacting with others. 

If we are in a bad mood, are we just trying to bring others down, or are we trying to help them?  Are we trying to build better relationships, or just help ourselves get to a better place?  What is the motivator here?  Are we being selfish, or are we being giving?

Ever wonder why some people just don’t trust us?  No matter what we do, it just seems like they will not accept us as being honest and worthy of trust?

There are so many areas that can derail trust, but today I want to focus on one huge variable in building trust that most people have a blind spot to. 

The main variable in trust that derails most people is Selfishness.  That’s right, the level of selfishness that is in us determines how much others will trust us.  If our actions in working with people is only to accomplish what we want to achieve and not caring about others then we will not get gain trust.  Selfishness is the largest factor of trust.

We all have difficult people in our lives.  We are all selfish to a degree.   Just look at a toddler and how they play with others with the same toys.  They don’t share.  They want all the toys.   We have our wants and dreams and we want to achieve them and that is okay.  The issue is when we want others to help us achieve those wants and dreams and not care about helping them as well.  We forget that others need help as well when we are in that selfish frame of mind.

Zig Ziglar has a quote that states, “You can have everything in life you want, if you will just help enough other people get what they want.”  Simply said, stop thinking about ourselves first and start looking to others on how we can help.  Whether that is communicating effectively, lending a hand, or just listening to someone else we need to be focused on helping others.  It’s just like farming.  Planting one seed doesn’t net a huge crop, but planting millions of seeds, the harvest is plentiful.

That’s right if we truly want to others to trust us enough to help us, then we have to change our focus from one of receiving, to one of giving.  We also need to do this for the right reasons. 

We can be the most competent, consistent, vulnerable, people out there, but if we are only out for our own gain, well it will be an uphill battle to build trust.  We must check out selfishness.

This Christmas when we are engaging others and attending Christmas parties stop and think about why we are engaging others.  Look at our moods when we are exchanging gifts.  Are we happier when we give or when we receive?  Chances are when we watch other’s eyes light up with joy when they open that thoughtful gift we searched for we have that extra kick of energy and a larger smile.

Who is someone that you could build more trust with by changing the view from what can I get to how can I give this Christmas?  It will help you build trust in the long term.

Merry Christmas!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

Why This Questions Is Crucial With Others

Isn’t this a question we all ask?  How can you help me? 

All of us by nature are born with the innate desire to find out how we can be helped by associating with others. Call it selfishness, survival, whatever you want to call it.  We are born with this desire to find out how we will benefit by the interaction with another. 

Our customers want to know how they will get to a better place by doing business with us as well.  Just like us, they want to know how their lives will improve.  It’s up to us to answer that question each and every time we interact with them.  If we chose not to, then we will find ourselves receiving price down requests instead of how can we help them innovate.  No one wants to continually fight cost down requests.  We want to have people coming to us for help and providing solid solutions for them.

The question we should be asking ourselves is what do we have in our capabilities to make the customer’s life better?  How by doing business with us will we help them.  This is a crucial change in our focus.  Instead of focusing on how we can benefit, we need to shift that focus onto how we can help the customer.  What is it that we, and our organization can do to help the customer get to a better place. 

Do we have a software package that will allow for the customer to spend less time counting inventory with real time updates?  Do we have interactive videos that will help the customer walk through and diagnose malfunctions with their equipment?  How about an app that tells the customer when their robot they are using is not functioning as efficient and needs a service call before it breaks?  

One thing that I have strived to do is add value in each interaction.  It doesn’t have to be monetary all the time.  It can be helping the customer with software that we are fluent in that they may be having issues with, ideas and local hot spots for a vacation location that the customer wants to travel to that we have also visited, life hacks, deals, helping them find toilet paper when the country is freaking out during a pandemic, connecting them with someone we know that can help them, etc.

The key is to take the focus off of wondering how we can capitalize from the exchange and how we can add value to the customer.  I love the quote from Zig Zigler that says, “You can get everything in life you want if you will just help enough people get what they want.”  Read that one more time and marinate on that for a few minutes…

It doesn’t mean we just give away all of our profit if we are selling something, but it does say constantly add value with those we come in contact with and focus on how we can help them.  Not for how we will benefit, but how that person will get to a better place.  It is harder to accept something with a closed fist, but with an open hand more can be added.

I know we are all in stressful times right now with what is going on in the world, but we will get through this and we will become stronger because of it.  Innovation is happening each day and we will be ready for the next challenge.  If we open up our hands today and help those around us especially in this time of need, we will get to a better place ourselves.   

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training

The Question To Ask For Trust With Others

Today we get into the second question that customers are asking themselves when speaking to sales people.  Do I trust you? 

That is a huge question that if answered No, can stop you from selling anything to that customer.  If they do not trust you then you are stuck and you can’t get past the first of five buying decisions. 

I have spent the majority of my sales career studying why people buy.  Being that I was an engineer there had to be an equation and magic was not going to be the answer.  What I found is that when people use humor, are upfront, and show empathy towards others.  That is when people really start to open up and trust.

I’ve had a manager that had issues gaining trust.  This manager would openly tell anyone he first met within the first few minutes about his Christianity, but his actions would contradict what he would say he stands for.  He was explosive to be around and would demand you follow his view points on business.  If you challenged his view points, watch out!

This kind of behavior erodes trust the same as lying to others.  Trust is crucial for any kind of growth between sales organizations and their customers. 

So how can we grow trust fast?

1.     Social Proof

2.     Heart of a teacher

3.     Open and honest communication

4.     Encourage customers to show you opportunities for improvement

Social proof is using a mutual connection between the customer and yourself.  So many people like Dr. Oz, Dr. Phil, music artists, etc would see huge followings after being on the Oprah show.  Once they leveraged that connection, they were considered the go to expert.  Now we can’t all get on the Oprah channel, but we can leverage anyone that we know who knows us well that could reach out on our behalf. 

Having a heart of a teacher is offering help to the customer get them to a better place even if it does not benefit you. Teaching the customer to give them free knowledge for the heart of helping them is something that is lacking in today’s culture.  People tend to only want to help if they will receive something in return.  What I can tell you is that if you want to gain trust, you have to have a heart of a teacher to help the customer.

Open and honest communication means reaching out when you see something bad coming, but also making sure that the customer is not unsure about anything related to your products.  Making sure that they are communicated to in a personal level is key.  Pick up the phone when you can instead of just sending an email.  This is something that I still struggle with sometimes when I am busy, but what I have learned is making sure I talk to the customer is key.  Keep in mind the written word it taken negative most times when someone reads it.  Most of communication is nonverbal, posture, tone of voice, etc.  An email does not help with communication.

The last key thing to do is encouraging the customers to show you opportunities for improvement.  Allowing the customer to feel like they are a part of the product design in the future makes them feel like they are a part of something more than just themselves.  We all strive to feel like we are included in decisions, so encouraging them will allow for this to open up.

There you have it. Four ways to grow trust fast.  Just put on your SHOE to walk with the customer… You need to have your shoes on if you plan to walk the talk.

Have a great week!

“Businesses wonder why it is still hard to be thought of as the brand of choice with customers.  How can our business make more profitable transactions and stay out of the commodity battle with low profits?  I equip your sales team to walk with the customer through the five buying decisions, and in the correct order to generate explosive revenues with greater profits!”

www.kevinsidebottom.com

https://drive.google.com/file/d/1lWIVasmkFsoYL4h0AqIZgH6LC3qaw_gI/view?usp=sharing – client profile sheet

https://www.amazon.com/Sales-Process-Uncovered-Success-Influence/dp/0578421518 - Book

https://kevinsidebottom.kartra.com/page/5AF12 - Sales Process Uncovered Online Training

https://kevinsidebottom.kartra.com/page/68N10 - Trustworthy Online Training